On October 29, the reporter learned that the "2021 Western Yimei New Women's Fashion Competition" (hereinafter referred to as the Yimei Competition) will be launched in November, and the first press conference will be held in Chongqing in early November. At that time, the Yimei Competition will focus on the theme of "Elegant New Women, Fashion New City, Healthy New Culture", and present the grand event in the seven major cities in the western region.
It is reported that this year's Yimei Competition is under the guidance of Chongqing Daily Newspaper Group and Chongqing Charity Federation, sponsored by Upstream News, and hosted by Chongqing Wumeier Culture Media Co., Ltd. From October to December 2021, this event will be set up in seven major urban divisions of Chongqing, Chengdu, Kunming, Guiyang, Nanchong, Mianyang and Luzhou, and will be jointly held, including city selection competition, promotion competition, finals and award ceremony (public welfare charity night). The competition is expected to exceed 1,500 participants, and the scale of the final will exceed 1,000, covering southwestern provinces such as Yunnan, Guizhou, Chongqing, and its brand influence throughout the country.
At the same time, in order to enhance the authority and public welfare of the competition. The organizing committee of the competition hired Ms. Hu Ailian as the public welfare image ambassador, Ms. Wang Jingyi as the health image ambassador of the competition, and Ai Shilan as the ambassador of the ceremony and fashion of the competition. During the competition, the organizing committee will organize public welfare activities such as "Huarui Action - Caring for Women's Health Theme Charity Walk". After the competition, the "Western Yimei Women's Leadership Forum" will be held in 2022.
Zheng Youtong, head of the organizing committee of the 2021 Western Yimei New Women's Fashion Competition, introduced that there were many highlights in this activity. First of all, this year's competition emphasizes the thinking, culture and self-management of new women, which is different from the traditional beauty pageant or talent selection event, and the whole process of competition selection shows the new style of new women; secondly, the contestants represent the highest level of the same type of competition in the industry. Based on the trainees of more than 50 schools in Hubeier Women's Grooming Academy in Sichuan and Chongqing, it was supported by the "ACIC International Certification Center Asia-Pacific Headquarters" to link up with authoritative institutions in the field of women's grooming education; finally, the competition was publicized by the authoritative media matrix of the event composed of the Re-reporting Group, the upstream news was fully specially reported, and linked to the major mainstream portals in the country, combined with the current popular short videos, microblogs, WeChat and other traffic publicity. In addition, with the support of the Chongqing Charity Federation and the Chongqing Children's Rescue Foundation, this year's competition will also carry out social welfare activities such as caring for left-behind children and caring for women's health, highlighting the responsibility of women in the new era and transmitting positive energy.
The organizers said that by holding this event, we will build a comprehensive platform across industries and regions, and practice the new momentum of "culture +" innovation to drive. Through the selection of outstanding new female talents, we will pass on the positive and upward female values of the new era of daring to challenge, being diligent, having the courage to take responsibility and being willing to dedicate, promote cultural exchanges, promote the integration and development of cultural industries, and contribute to the construction of the "Chengdu-Chongqing Area Twin Cities Economic Circle" and the promotion of the city's comprehensive influence.
Upstream journalist Gu Li Wang Mingyue intern Li Zhijiao