Text | A little drama reading, the author | Sugar fried hawthorn
The Douban score fell to 2.7 points, nearly 80% of people gave one-star ratings, and the number of scorers surged to 139,000, an increase of about 20,000 in a single day... For 7 days, this public opinion crusade caused by the suspected abuse of cats by "The Housewife" was not calmed down in the response of the crew for 4 consecutive times, but intensified.
The controversy began with a small clip from Episode 32 of "The Housewife": a white cat accidentally ate a poisonous snack, fell off the table, and died of vomiting blood on all fours. The over-realistic presentation quickly triggered netizens' doubts about the crew's abuse of cats, and also pushed the crew to the cusp of the storm, #当家主母 Cat #, #Homeowner Mother Group Speech Cat Electrocuted # and other topics continued to appear on the topic list, with more than 1.5 billion readers.
Up to now, the crew has responded to this matter many times: the description of the shooting method and the release of shooting tidbits, the video of the emergency white cat owner interview, the video of the white cat owner holding the cat, the reporting of the case to pursue the responsibility of the rumor-monger, and the registration of a Weibo account for the cat. Only from the perspective of public opinion, netizens do not pay.
There was always a lack of the strongest direct evidence: shooting the tidbits also made the snowball roll bigger and bigger. Up to now, due to the many dramas being operated, such as "Yanxi Raiders", "Beauty Scheming", "Tang Palace Beauty World", etc., have been pulled out of the suspected animal abuse clips. At the same time, the voices on the Internet have gradually moved towards the resistance to Zheng itself in the crusade against animals, and Yu Zheng has once again fallen into a new crisis after "plagiarism".
Public opinion is still fermenting, and the facts lack further evidence, but the attitude from the mass market is already clear: for example, opposing the cruelty and killing of animals has long been a social consensus, and no innocent life should be sacrificed for art; public opinion so far, can the public's established impression and resistance attitude towards zhenghe "Yuzheng drama" be reversed?
Although every day dominates the hot search, the origin of the matter is only a week ago. On November 25, the clip of the cat falling to death was broadcast, and cat owners and pet doctors judged that the cat may have died by external forces during the shooting through details such as the opening of the cat's paws and the look of the eyes when the cat fell to the ground.
The crew's first response came in time. On the morning of the 26th, the crew announced the specific shooting method, indicating that the picture of the cat struggling was achieved by pulling the legs with a rope, and the blood stains on the mouth were achieved through edible plasma and syrup, and the accompanying filming tidbits highlighted the footage of the cat licking the plasma.
This complete explanation did not convince netizens, who insisted that they wanted to see the cat's dynamic picture after the shooting was completed, or the video of the cat now. At the same time, Weibo big V@ old heresy movie pointed out that the crew responded to the video in which the cat spits blood and sticks out its tongue is a P figure, which also pushes the crew to the cusp of the storm again.
On the afternoon of the 26th, the crew responded again with the interview video of the cat owner, but in the video, the cat did not appear, but went out to play. However, some netizens pointed out that the cat's eyes in the video are inconsistent with the color in the play.
The fire also quickly burned to the actors in the play. On the morning of the 27th, the lead actor Jiang Qinqin spoke on Weibo, stating that the main actor of the scene was not present, and asked the crew about the cat at the first time, and the response was "absolutely no harm to the cat.".
The urgent clarification of the crew and actors did not calm the situation, and the doubts in the details overdrawn the trust of the market and laid the fuse for the subsequent escalation. A new round of public opinion fermentation began with the explosion of the actors as "witnesses", on the 28th, some users who claimed to be group performances claimed that the cat was electrocuted and died during the filming process, and public opinion collapsed again for a while.
On the 29th, the crew of "Being the Housewife" responded again, not only releasing the interview video of the cat owner holding the kitten, but also posting that the "electric shock death" was seriously contrary to the facts, and the kitten was not dead or injured during the filming, and the crew will also pursue the criminal responsibility of the rumor-mongers. ——The above-mentioned whistleblower also issued an apology letter on the afternoon of the 29th, saying that the death by electric shock was a rumor fabricated by himself.
At noon, the crew opened a Weibo for the cat @ I am Koumi Koumi. One of the two microblogs posted pointed directly to the problem of "blue eyes are not blue". On the same day, the #Housewife's Cat entered Weibo and landed on the hot search list, with 470 million readers. On Weibo and Douyin, a large number of netizens also received relevant promotional videos.
Public opinion continued to reverse, on the afternoon of the 29th, weibo named @ Li Zhonghe up of the crew group performance real name broke the news, saying that when filming the scene of the cat's death, he was next to it, the cat was probably beaten 4-5 times anesthetic (later explained as an unknown liquid), and the cat was not dead when he left. At the same time, he has also stressed many times on Weibo and in interviews that if he lies, he is willing to bear any legal responsibility.
At the same time, some insiders pointed out in an interview with Beijing Business Daily that film and television shooting is generally carried out in multiple cameras, and at least 3 points of backup will be made of shooting materials, and generally speaking, all materials will be deleted after production is completed. Such information has also accelerated netizens' pursuit of the announcement of tidbits, making the trend of public opinion more negative. Of course, Yu Zheng, as a figure at the center of the storm, his simple forwarding and unspoken voice also intensified the doubts of netizens.
Weibo topics such as "Being the Housewife" became the fuse, and Weibo topics such as #Multiple Film and Television Crews Were Questioned for Cruelty to Animals have aroused extensive discussion, and Yu Zheng, who has a previous conviction, has naturally become the existence of the concentrated siege of the artillery fire.
As early as 2018, when "Yanxi Raiders" was popular, some popular science bloggers pointed out that the parrots that appeared in the play were national second-level protected animals and monk parrots, "not specimens, not animations, face feathers are wet so it looks darker, it is speculated that it is most likely that someone pressed their heads in the water and drowned." At that time, the crew responded by posting a video of the parrot.
Also suffering from the big ups and downs are Yu Zheng's early TV series. Today, some group actors pointed out that 2012's "Beauty in the World" 12 episodes around 14 minutes suspected of hanging a small milk cat; the group performance of "Beauty of the Heart" released a long article yesterday saying that the crew killed a dog. The two topics have successively reached the top of the topic list, with a cumulative reading volume of more than 300 million. In addition, "Lock Qingqiu" and "Big Mane" also have scenes involving dogs being hanged or poisoned.
In this great discussion of animal abuse in the film and television drama that started from "The Housewife", it is the target that has been erected, but what is more worthy of attention is the universality behind it. Although animal protection is already a social consensus, and animal cruelty and killing in film and television dramas are always condemned by public opinion, for film and television creators, this problem still needs to be faced. And the so-called use of it as a benchmark for artistic pursuit and true pursuit is even more indifferent.
The military dog with military merit in "Inuyasha" turned out to be a real sacrifice, and the director's unrepentant behavior also caused an uproar. In addition, the filming of the new "Three Kingdoms" also sacrificed 6 horses and 8 horses in pursuit of war scenes; "Soul on the Rope" killed a pregnant doe, which is also typical.
This may not be difficult to understand. In the popular science of netizens, taking the lens shooting of animal death as an example, whether it is through training to complete specific actions to achieve the lens effect, or through anesthesia to achieve suspended animation effect, there are certain cost expenditures, the former costs a huge cost, the latter also needs professional anesthesia to control the dose time, etc., compared with "real death" has become an efficient choice for many film and television dramas.
Under the topic of whether the crew is responsible for the death or abuse of animals, there are also legal professionals who say that China's legislation on animal protection is still in the stage of expert discussion, and the abuse of animals in film and television dramas will certainly not be punished by law, but it may involve some civil compensation liability.
Of course, there are also some positive cases in the market. For example, the animals in film and television dramas such as "Qing Ping Le" and "Know It or Not" were also adopted after filming; "The Biography of Zhen Huan" used special effects to complete the plot preparation; Sun Li saved a donkey in the crew of "Little Aunt Duohe"; last year's hit "Wolf Highness" marked "no animals were harmed" and "the animals appearing were made by CG".
A cat abuse Rashomon, the supervision of public opinion is surging forward, and this is perhaps the best possibility at the moment, the relationship between film and television drama shooting and animal actors deserves to be faced and paid attention to.
More than 100 practitioners boycotted in the front, the aesthetic failure of "Yulou Chun" and "Being the Housewife" was after, and now it is once again caught in the whirlpool of animal abuse, and Yu Zheng in 2021 is obviously not smooth. If you carefully examine the trend of public opinion this time, it is not difficult to find that in addition to the focus of the question: "Is the cat really poisoned", more people are caught in pure emotional venting.
In this abuse of the cat Rashomon, the main actors successfully escaped from it because they were not on the scene, and the director who led the shooting was rarely mentioned in public opinion, in contrast, Yu Zheng obviously became the target of public emotions, and there was even some excessive expression in the speech. Is this wave unjust?
Of course, the market has questions about whether it is hype, but from the current several games between the crew and netizens, if the shooting tidbits have not been released, then public opinion will continue to ferment in an unfavorable direction, and "Being the Head of the House" will be difficult to clear the suspicion of animal abuse. Even the large number of one-star reviews pouring in on Douban, and the audience that has collapsed, are by no means the "Jedi counter-killing" that can be achieved by any response.
On the other hand, as more and more Yu Zheng dramas are bottomed out, even if the cat shooting tidbits are thrown out now, the effects that can be produced are already limited, the established impression of the network has been formed, and Yu Zheng cannot give all the episodes an explanation of suspected animal cruelty at once. The operation of opening Weibo for cats is a self-blackening marketing, but the audience obviously does not pay for it.
This may become another negative label after the "plagiarism door". Such a network ecology is not the first time for Yu Zheng, who has been up and down in public opinion for many years, but compared with plagiarism, at the moment when this per capita "shoveling officer" is concerned, the public sentiment point poked by the animal and the price he needs to pay may be more expensive. On Weibo, there are not a few voices of "boycotting Yuzheng" and "resisting Zheng drama".
("Shang Food" Douban Short Review)
According to incomplete statistics from the media, at present, there are still "Shang Food", "Wind and Rain Thick Rouge Chaos", "Heirloom", "Good Morning Forbidden City", etc., of which "Shang Food" is the "two-ride" work of Xu Kai and Wu Jianyan after "Yanxi Raiders", which was placed high hopes by the Fu Ying CP Party, which was originally difficult to reconcile, and the drama also won the distribution license in early November, or Mango's New Year's Eve choice, but today's Douban is also scattered with the sound of "early boycott".
The gradually failed Yu Zheng story and the indignant cat abuse incident, can Yu Zheng still "bottom out" this time? How long will he be silent? Maybe the market will have the answer soon. And back to the market, this public opinion caused by the abuse of the cat Rashomon is exactly the target that was taken out, but the discussion of animal cruelty in film and television dramas should never stop at the right, but should really be concerned by the industry.