@Shenzhen people
On Saturday morning, the Shenzhen Library's new media IP image, BOOK FAMILY, officially appeared at the launching ceremony of the fifth "Reading in Late Autumn" public reading activity, becoming a bright color of Pengcheng's golden autumn reading feast.
According to the staff, in order to actively adapt to the development trend of new media, enhance the attractiveness, communication and influence of the library's new media reading promotion, and further enhance the "library awareness" of the public, Shenzhen Library strives to build a new media culture brand image, and launched a collection activity in June this year to collect new media IP image design works from all walks of life. The event lasted more than two months, a total of 134 works were collected, of which 38 excellent works stood out and entered the general evaluation, and in the end, the entry work "Reading/Lele" (author: Yang Guixiang) won the recognition and won the laurel, and after optimized design, it finally became the new media IP image of Shenzhen Library. The IP image has distinct image characteristics, vivid shape, harmonious color, easy to form visual memory, easy to apply and disseminate; reflects the novel design concept and creative ideas, presents a positive cultural connotation, rich in anthropomorphic character and story background.
The "Shentu Booker family" is a family that lives in Shentu and is related to books, likes all things related to reading, and is the reading partner of the reader. Of course, this family is also an unconscious master, in the process of dealing with books and people, there have been many unexpected stories, or warm, or interesting, or strange, but they have always adhered to their mission, whether in the past, present or future, have always been the guardians of books, the disseminators of knowledge. The "Deep Tubuk Family" has 6 members:
Sir Bu, known as Bruce, the guardian of the Deep Tu Book family, reading promoter, loves fitness, is helpful, likes all things related to the library, is keen to organize various reading activities, and is the façade of the Deep Tu Book family;
Budy, the messenger of the family's information, the director of the library on the deep map cloud, lively and cute, walking with the wind, salty and sweet, keen on researching cutting-edge technology, good at using the latest technology to send out all kinds of information;
Boulinger, little librarian, English name Alita, is a little fart who loves to read, lively and cute, curious, like to do chivalry;
Bu Xiaozhi, from the Shenzhen Library No. 423 super AI librarian in 10,000 AD, wisdom, responsive, one day, accidentally entered the time and space transmission channel, came to the Shenzhen Library in 2021 AD, and gradually became a member of the Deep Map Booker family - The brother of Bu Ling'er;
Bu Na Nao, a smart and cute grandmother, an old scholar who loves research, loves Nagging as his name suggests, and is a loyal fan and senior volunteer;
Small Tuding, intelligent question and answer robot, diligent and hardworking, straight to the point, there is a must to answer, is sir Bu's right-hand robot assistant, but also is the cloth Sir inseparable small follower, there are questions and answers, can quickly respond to the reader's inquiries, 24 hours on duty, all year round.
In recent years, Shenzhen Library has actively integrated into the tide of all-media services, promoted the integration of new media and traditional media, with the advantages of new media and the development of new technologies, continuously broadened service channels, expanded service coverage, and integrated development through WeChat public accounts, mini programs, video numbers, Weibo, Douyin, B station and other platforms, providing all-round and multi-level library resources and services for the general public, as of the end of October 2021, the number of users of Shenzhen Library's micro-platform is close to 1.7 million, shenzhen library "digital reading library" "Since its launch in 2020, more than 2 million user visits have been made. The release of the new media IP image is another new attempt to adapt to the development needs of new media, innovate brand communication paths, and cultivate high-quality cultural products.
It is worth mentioning that the characters in the "Deep Map Booker Family" have also incorporated emerging concepts such as "metacosm", reflecting the development trend of library service innovation and wisdom ecology. At the scene of the "Reading in late autumn" public reading activity, this warm and lovely family attracted many readers to stop and take photos with them. It is reported that a set of 32 "Deep Map Booker Family" theme emojis will soon be launched on the WeChat platform, and Shenzhen Library's new media IP image derivative cultural and creative products will also be launched.
Han Wenjia, a reporter from Shenzhen Special Economic Zone Daily, |
The photo | Qi Jieshuang, a reporter of Shenzhen Special Economic Zone Daily
Source: Shenzhen Special Economic Zone News