On November 30, the 2021 China Brand Forum hosted by the People's Daily was held in Beijing.
Shen Yueyue, vice chairman of the Standing Committee of the National People's Congress; Yu Zhen, president and editor-in-chief of the People's Daily; leaders of the Central Propaganda Department, the National Development and Reform Commission, the Ministry of Science and Technology, the Ministry of Industry and Information Technology, the State Rural Revitalization Bureau, the Ministry of Commerce, the State-owned Assets Supervision and Administration Commission of the State Council, the State Administration of Market Supervision and Administration, the All-China Federation of Industry and Commerce, and other relevant departments; representatives of the China Development Bank, China Nuclear Industry Group, State Power Investment Group, China Mobile Communications Group, And China State Construction Group, and other enterprises attended the forum. Entrusted by Li Shuguang, secretary of the party committee and chairman of the board of directors of the group company, zeng Congqin, general manager of the group company and chairman of the board of directors of the joint-stock company, attended the forum and made a keynote speech.
The China Brand Forum is an important conference to implement the decision-making and deployment of the Party Central Committee and the State Council on brand building, study and solve the dilemmas and difficulties of China's brand development and construction, and promote the high-quality development of China's economy with brand building, and has been held continuously since 2015. With the theme of "Strengthening Brand Building and Promoting High-quality Development", this forum aims to carry forward the professionalism behind the brand, the spirit of craftsmanship and show the rich strength and strong synergy of Chinese brands, promote the whole society to further enhance brand awareness, guide enterprises to build more world-renowned Chinese brands, and better meet the needs of mass consumption upgrading and national development.
At the main forum, General Manager Congqin made a keynote speech on "Shouzheng Innovation Casts the Golden Signboard". He said that as a leading enterprise of Chinese fragrant liquor and a representative of national brands, Wuliangye adheres to the principle of innovation, consolidates the brand foundation with the spirit of ingenuity, plants the brand culture with historical inheritance, empowers brand development with technological innovation, and renews the brand concept with green ecology, and is committed to creating an innovative, leading and green world-class brand.
He pointed out that Wuliangye has always adhered to the brand as the guide, in the brand casting, continue to do a good job in four "persistence": first, adhere to the quality-oriented, with unswerving high-quality original intention to build a century-old brand, the cornerstone of the millennium heritage, with high-quality supply to meet the new demand for consumption, leading the new trend of the market; second, adhere to innovation as the key, with innovative "kinetic energy" to enhance the development of "potential energy", enhance brand competitiveness, lead the creation of the world's high-quality liquor industry cluster; third, adhere to the green as the guideline, and actively implement the national "double carbon" The goal is to promote the comprehensive transformation of production mode to green and low-carbon, and paint the background of sustainable development; fourth, adhere to the culture as the soul, based on the long history and culture, and constantly build a three-dimensional incense value promotion system, carry forward the "hemei" culture, tell the story of Chinese liquor, firmly "go out" pace, and enhance the new identity of the international market.
At the case release ceremony, Wuliangye Group's "Innovation in Inheritance - Wuliangye Redefines the Value Expression of High-end Liquor" and "From Poverty Alleviation and Support to Revitalization of Rural Industries - Wuliangye Promotes the Upgrading and Transformation Project of Zuowan Special Grain Base in Cuiping District, Yibin City", which were selected as "2021 China Brand Innovation Case" and "2021 China Corporate Responsibility Case".
In the future, Wuliangye will continue to fully implement the new development concept, lead the new development with the new concept, lead the new consumption with the new background, and lead the new leap forward with the new as the new, create a more confident, affectionate and attractive Chinese brand, and help the brand power cause to move towards a new stage of higher quality development.