With the rise of short video "outlet", many popular "Internet celebrities" have been born on the Internet, with outstanding appearance and extraordinary talents, so that they have captured a large number of fans in a short period of time and enjoyed the feeling of the stars holding the moon. However, after the baptism of time, the popularity of most people is like a flash in the pan, and it is difficult to obtain long-term industry influence without the strength support of step by step and steady play.
Coincidentally, as far as the automotive industry is concerned, many "new forces" have emerged in recent years, whether from a differentiated service model or a young brand image, which is enough to attract attention, and the Jetta brand is one of them. However, unlike other brands, the Jetta brand is backed by the Volkswagen Group and has a deep technical accumulation, and its birth has brought a new car experience while retaining the original Ashkenazi quality.
Not long ago, the Jetta brand with its Jetta VS7, VS5 and other models unveiled at the Guangzhou Auto Show, it is worth noting that the famous actor Huang Bo personally stood for the Jetta brand platform, causing countless attention. Why did the Jetta brand choose Huang Bo as its brand spokesperson? What kind of sparks will collide between the two? I believe that the audience who came to the scene will have a deep understanding.
All along, Huang Bo has always been active in the film and television circle with the image of superb acting skills and excellent emotional intelligence, and his starring films "Crazy Stone", "Tai Yuan", "Win the Championship", and the film "A Good Drama" directed and starred in have left a deep impression on many post-80s and 90s. "Huang Bo's production must be a fine product" has become the consensus of film fans, and now Huang Bo has also become a firm "box office responsibility".
Similarly, as soon as the Jetta model, which entered China in the form of CKD as early as 1991, was released, it became the memory of a generation with its advantages of stability and durability, and two years ago, the "Jetta" was promoted from a model to a brand, which realized the inheritance and continuation of the classic. Jetta VS7, VS5 and other models in the price of the decline, but also retain excellent quality and reliable performance, has become the 100,000-class family car market in the "sales endorsement".
For an actor, "red moment" may rely on luck, but being able to "always be red" is definitely inseparable from hard work and continuous efforts. Take Huang Bo, whether it is the love-hate militia in "Militia Ge Er Egg" or the aggressive "gangsters" in "No Man's Land", Huang Bo can always accurately grasp the character characteristics. "Acting like what" seems simple, but behind it requires unimaginable efforts of ordinary people.
In this regard, the Jetta brand has great similarities with Huang Bo. In order to commemorate the special day of the "30th Anniversary", the Jetta brand launched the 30th anniversary commemorative version model for VS7, VS5 and VA3 respectively, on the basis of the price remaining unchanged from the ordinary version, the vehicle added an exclusive LOGO on the door B pillar, welcome pedal and front row headrest, which greatly satisfied the young people's pursuit of personalization and customization.
In addition, jetta VS7 has also launched the panda version and the black front version of the model, further satisfying the young people's pursuit of appearance and grade. Among them, the Jetta VS7 Panda Edition adopts a black-and-white body design, and the addition of blackened nets, wheel hubs, luggage racks and exterior mirrors makes the whole vehicle appear dynamic; while the Jetta VS7 Black Front Edition deepens the "blackening" effect, and the wide size is matched with the black design, taking into account the movement and stability, bringing a strong sense of mystery.
Obviously, if you count from the first movie "Get on the Car, Let's Go", Huang Bo has been active in the Chinese film industry for more than 20 years, and the change of years will not dispel its popularity, but will accumulate more audiences who like it. Similarly, today's Jetta brand continues its Ashkenazi lineage while always resonating with young people emotionally, and one product after another that is close to consumers will also give it greater growth potential.
Conclusion: It is not difficult to find that the combination of the Jetta brand and Huang Bo is not accidental, they also have far-reaching influence in their respective industries, and also attract the likes and favors of many young people. This ability to continue to launch explosive models is not only a testimony to its solid strength, but also the confidence of its sails, and the future of both should be unlimited.