In June 2020, the United Kingdom closed the last store, which is already the 25th store closed in the United Kingdom, and also announced that the Victoria Secret British Company entered the bankruptcy liquidation link, which made the legendary company that created the "sexy myth" for 15 years see the mid-life crisis, not only that In today's era, traffic is king, Victoria's Secret Show is a big traffic user every year, but since 2019, victoria's secret show, which is regarded as an annual visual feast, has announced the suspension of the company Due to poor ratings, it has been suspended for 2 years now From the king of traffic to the door, many people really don't understand, what makes this American lingerie brand's behemoth building will fall, in fact, it is very simple is a black curtain.
Victoria's Secret, the most famous lingerie chain brand in the United States, products cover women's underwear, bras, panties, swimwear, women's shoes and cosmetics, etc., but the underwear business is the core business of this company, the company focuses on high-priced fashionable and sexy underwear styles, in 2002 it was a gem-set, $10 million bra sensational in the Americas, the origin of this company is a bit peculiar, in 1977 graduated from the Stanford School of Economics Raymond, he feels that he is a big boss, Running to the big mall in front of other women to buy underwear for his wife is quite embarrassing, with business acumen he immediately appeared an idea, all men are buying underwear stores for women, then why not open a special female underwear store for men, there is an idea to do directly, he borrowed money from friends and family from the bank, and finally really opened the first Victoria's Secret store in Stanford Shopping Center, the style of the store is very simple, that is, it is specifically for men to sell underwear, so in terms of decoration Tends to be more bold and sexy and suggestive, and some even commented that the store is not like a lingerie store but like a red light district.
This makes the store's wind reviews polarized, some people praise but more people scold, but no matter how the heat is obtained, and this is also the company route after Victoria's Secret, that is, to take the bold, sexy, high-color passion route, their beauty standards are clearly revealed, the angel faces of natural micro-rolls, like just woke up or experiencing something, red and crimson faces plus foggy eyes, the face showing natural flattery is their beauty standard, which is very successful, in the 90s Victoria's Secret became a lingerie retailer with a scale of more than 1 billion US dollars In 1995, the first Victoria's Secret show was launched, the number of online people squeezed the line, in 1999 Victoria's Secret has become the world's leading underwear, from 2002-2006 is more known as the "era of gods", becoming the king of global underwear sales, playing the edge of the corporate culture, so that Victoria's Secret is more and more famous, until it goes to the top of the world The scolding is gradually decreasing, leaving behind the admiration and love for this legend.
However, since 2012, Victoria's Secret has begun to go downhill, Victoria's Secret show ratings continue to decline, sales are not a big breakthrough, in 2016 is more negative growth, why is this, in fact, it is very simple is that Victoria's Secret's aesthetic standards are too fixed, engaged in more than 20 years of sexy luxury routes, so that everyone is aesthetic fatigue, and Victoria's Secret's definition of beauty is very stubborn, it must be flattering beauty, what fat beauty, short people do not want, but in recent years, the social atmosphere has quietly changed, "chest big waist thin legs long" No longer highly regarded, plus-size models began to appear, but Victoria's Secret refused to use it to directly trigger public anger, if you look at Victoria's Secret's comment area, you will find that there are really many people who punch.
And the last straw that crushed Victoria's Secret, is the industry shady, and this is the focus of our day today, the New York Times has exposed many insiders of Victoria's Secret, including Ed Larzek, a senior official of Victoria's Secret's parent company, he is the actual leader of the Victoria's Secret show, these years Victoria's Secret show will have so many Internet celebrities because of his decision-making, simply put, he has the right to choose models, which makes many female models' careers firmly controlled by him, and he has also openly threatened many times. Muis was a Victoria's Secret Angel, Lazek had warmly invited her to dinner many times, and was sexually harassed many times She kept refusing, until Razek invited her to dinner at home, she didn't know what it meant, but she finally chose to refuse, and the result was that year's Victoria's Secret show Muys lost, this is the first time it has failed since 2004, and this is not an isolated case, supermodel Bella Hadid also said that Lazek had been on the occasion when she measured the size of her panties, Public expression called the designer to do a good job can make her show a good looking underwear on the line, sexual harassment, objectification of women, insults to women, Victoria's Secret executives' disrespect for women has overflowed into words, 2020 Victoria's Secret supermodel started, joint hundred models reported Victoria's Secret senior officials vicious, Victoria's Secret senior officials company's misogynistic culture shocked the world.
Another thing is Epstein, from 1995 to 2006, Epstein has repeatedly used his relationship with The Victoria's Secret president Wexner, disguised as a star scout to seduce and sexually assault these models, many models sued but the executives did not pay attention, until after 18 lawsuits, Wexner broke off the relationship, but to say that the most bizarre is the Victoria's Secret photographer Russell James, this is the Victoria's Secret show's royal photographer, many times asked the model whether to take nude photos, many models think this is the inside of the profession, But in fact, these photos are not covered in the company contract, this photographer took these photos after private sale, and even once said that these photos were put into his own personally published book collection, not to mention what laws were violated, and even the revenue dividends were not handed over to the models, these are just the tip of the iceberg of the Dark Side of Victoria's Secret, and some agents call models, take quick-acting drugs to lose weight, regardless of whether the body of these models will cause harm.
There are also executives who threaten to induce a relationship with a model, with the resources in hand in exchange, there have been accusations that Victoria's Secret's financial advisers have a relationship with a number of underage female models, the youngest of whom is only 14 years old, and even these female models will be used as trading products, transactions rented to powerful people and many of them are too big, female models are clearly marked Nude photos are spread Work is harassed, the fashion circle should have some shady scenes here, and more excessive and unscrupulous, in Victoria's Secret All executives are using their rights and influence to gain benefits, they rely on the right to control the career of female models, all female models in Victoria's Secret fantasize that they can become international supermodels, can get more money and greater fame, are oppressed before they become famous, and they can only swallow it under the balance.
And these all need to pay a price, Victoria's Secret's aesthetic view is not favored by all the people, is the beginning of weakness, the big talk ban on plus-size and third-sex models, is a weak additive, scandal broke out Model angels have become the playthings of executives and magnates, is the climax of weakness, creating a two-and-a-half years of Victoria's Secret is not alive, negative income growth is intensified, management collective blood change, etc., now it is said that Victoria's Secret has a comeback next year, and after the return, it is no longer completely adopting the model standard of long legs, chest and white skin, Instead, it will add models with more skin tones and more postures, which means that Victoria's Secret will give up its own insistence and prepare to cater to the audience to use plus-size models, but with such a lower posture, do you think it can really attract back the audience, welcome to leave a comment.