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Red Star Observation丨 Li Tie was settled after the autumn? Sending advertisements on Weibo involved his own company, and was also exposed to work part-time in the Wuhan team...

author:Red Star News
There is more and more controversy about the national football coach Li Tie. After his 32-minute extra-long press conference shocked the football world, he posted a number of pictures suspected of infringing on the interests of national football sponsors on his personal Weibo. Recently, it was revealed that Li Tie still controlled the Wuhan team during his coaching of the national team, and took an annual salary of 30 million yuan. Li Xuan, director of the Football Newspaper, also confirmed the matter and said that Li Tie was exercising the authority of Wuhan general manager behind the scenes. Du Liyan, a former Dalian translator, also said that foreign coach Jose once said that when he coached the Wuhan team, it was still Li Tie who had the final say. In this regard, the reporter Cui Hengliang tweeted that he admired Li Tie's energy, he was also too busy in the past two years, not only responsible for the national team, Wuhan team, as well as 8 companies and endorsements. According to Sina Sports reporter Yuan Ye, the Chinese Football Association will report upwards, and there will be final news on whether Li Tie will continue to coach in December.

controversy!

After 32 minutes of frenzy, a Weibo with ads was sent out

Regarding Li Tie's coaching performance, the results are on the one hand, the record of 1 win, 2 draws and 3 losses after 6 rounds of competitions is obviously not ideal, on the other hand, he has caused too much public opinion storm. After a 1-1 draw with Australia, the national football team has actually reached the brink of being out. However, Li Tie opened a 32-minute frenzied mode after the game, fighting back against various doubts from the outside world. Then Li Tie rushed to the hot search.

Red Star Observation丨 Li Tie was settled after the autumn? Sending advertisements on Weibo involved his own company, and was also exposed to work part-time in the Wuhan team...

Li Tie posted a microblog after leading the team to draw with Australia

Li Tie may have realized that his statement had caused a heated discussion after waking up, so he responded on Weibo: "Yesterday I said a little too much, I went to bed early, and 8 hours of sleep made me full of blood and resurrection." Do your best and still love you! It is worth mentioning that this Weibo is equipped with "Nine Palace Grid" pictures, and these pictures are basically from the brand posters that have a cooperative relationship with Li Tie, which is actually an advertising thank you post with a large amount of information and high exposure.

Among the 9 pictures, two are refueling posters of Li Tie's partner Jianlibao, one is the poster of Shibert Early Childhood Football Education, of which Li Tie is the co-founder, and the other is the picture of Rainforest Ancient Tree Tea (Li Tie is the spokesperson of Rainforest Ancient Tree Tea, and the brand launches its exclusive "Discus" tea for it). Li Tie also removed the national football sponsor logo in the two photos and used "Li Ning I like", from the perspective of sports business rules, Li Tie has undoubtedly seriously violated the law.

Two hours later, perhaps realizing that something was wrong, Li Tie deleted the microblog for secondary processing, after which the content about endorsements and advertisements was deleted. But the Internet has a memory, and Li Tie's advertising microblog was screenshotted and widely disseminated.

Red Star Observation丨 Li Tie was settled after the autumn? Sending advertisements on Weibo involved his own company, and was also exposed to work part-time in the Wuhan team...

Li Tie removed images of alleged advertising

Violations?

The advertisement involves its own company and also touches the interests of the sponsors of the national football team

According to the relevant data of Tianyancha, there are a total of 8 affiliated enterprises under the national football coach Li Tie, including Guangzhou Baite Sports Development Co., Ltd., Liaoning Li Tie Sports Culture Development Co., Ltd., Guangzhou Li Tie Football Club Co., Ltd., Guangzhou Baite Environmental Technology Co., Ltd., Shenyang Li Tie Football Club Co., Ltd., and even the largest shareholder in many companies. Previously, the publicity objects of Li Tie's social platform also included his own company.

In addition, according to the news of reporter Zheng Xiaowei, Li Tie signed a lifelong endorsement contract with a brand clothing company, which is also the key for Li Tie to brave the world's disobedience and remove the logo of the national football sponsor in the form of violating the agreement of the Football Association and stand for the company.

Li Tie has his own business cooperation, and in the position of national football coach, individual business cooperation may conflict with the commercial interests of the team, which is not uncommon in the field of sports. Any individual brand cooperation behavior cannot harm the interests of the team. "Sports Weekly" posted that Li Tie blatantly crossed this bottom line in the nine-palace microblog after the China-Australia Match, which is a blatant offense and injury that cannot be shirked under any pretext, and a serious violation that cannot be allowed and accepted for any reason. For Li Tie's serious violation, the Football Association should give a handling opinion, when the ostrich is afraid that it is not OK.

Red Star Observation丨 Li Tie was settled after the autumn? Sending advertisements on Weibo involved his own company, and was also exposed to work part-time in the Wuhan team...

On November 16, 2021, local time, after the match between China and Australia, Li Tie attended a press conference according to IC photo

Part-time?

The annual salary is not cheap, or still in the Wuhan team with a high salary

The annual salary of Li Tie to coach the national football team has also been recalled, because the Chinese Football Association has not traditionally announced the annual salary of the manager, so the specific amount is not clear. However, the outside world has been very curious about the annual salary of each national football coach for so many years, and the media has also obtained information and announced it through various channels. "Football News" and "Sports Weekly" reporters have confirmed that Li Tie's annual salary is 8 million yuan per year, although some people have questioned it as 3 million yuan per year, but the general consensus in the industry is: Li Tiegang took over the national football team for 3 million yuan, and later led the team to the top 12 and signed a 5-year long contract with the Football Association to rise to 8 million yuan. Compared with the world-renowned coach, although Li Tie is not as good as his predecessor Lippi, he can still compete with other famous coaches, and his annual salary is only about 90,000 euros less than the 1.2 million euros of Belgian coach Martinez. And Martinez once led Belgium to the semi-finals of the World Cup in Russia!

What is even more jaw-dropping is that Li Tie not only has a high salary in the national football team, but may also hold two positions. Some Wuhan sports bloggers said that Li Tie still controls the Wuhan team and gets a high salary after going to the national team from the club, and even Jose, the former foreign coach of the Wuhan team, must listen to Li Tie's opinions on issues such as reinforcements.

Subsequently, Li Xuan, director of the "Football Newspaper", confirmed the matter and said that Li Tie's annual salary in the Wuhan Zhuoer period was as high as 30 million yuan, which did not include the salary of 3 million yuan in the assistant coaching team.

The Red Star News reporter contacted Du Liyan, a translator for former Wuhan coach Jose, who said that when Jose talked about his coaching of the Wuhan team, it was still Li Tie who had the final say. Jose said that he basically had to go to meetings with Li Tie every day to listen to his opinions. Just because he is still working in China, Jose is not good at speaking out.

Red Star Observation丨 Li Tie was settled after the autumn? Sending advertisements on Weibo involved his own company, and was also exposed to work part-time in the Wuhan team...

Li Tie has coached the Wuhan team According to Visual China

Class?

The Fa Association has reported the materials, and it is clear whether to change the coach next month

At present, after the end of the first 6 rounds of the round of 12, the national football team has returned home, and the international footballers are busy preparing for the next stage of the Chinese Super League. It is reported that the Chinese Super League will restart from December 12 and play until the end of January 4. Next will be the preparation time for the national football team, which is expected to go to Japan away on January 23 next year.

It remains to be seen whether Li Tie will still lead the team at that time. Sina Sports reporter Yuan Ye said, "The national football team summed up while isolating, and the Chinese Football Association will report in detail on the various situations of the top 12 matches, and whether to change the coach in December will be known." Li Xuan of Football News even revealed, "The report documents not only have opinions on changing coaches, but also include an inventory of all of Li Tie's excesses, especially the infringing commercial microblog after the game." ”

Football commentator Huang Jianxiang revealed that when the Football Association selected the head coach of the Chinese men's football team two years ago, there were many people in the industry who opposed the choice of Li Tie, "the criticism of things is not right, only because the position of the object of criticism is the core position of major public undertakings, and the core of the criticism is that the person's business ability is incompetent." Once he leaves this position, he will not say a word, let alone smear and scandalize the individual. All that remains is the anguish over the avoidable and irreparable damage to this cause. ”

Red Star News reporter Hu Minjuan

Edit Bao Chengli

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Red Star Observation丨 Li Tie was settled after the autumn? Sending advertisements on Weibo involved his own company, and was also exposed to work part-time in the Wuhan team...

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