On November 24th, the 5th Tencent Game Developers Conference (TGDC) hosted by Tencent Game Academy came to a successful conclusion. On the last day of TGDC 2021, the market session and the game social value session were exciting, and the nine heavyweight guests discussed the boundaries of the game from the perspective of different aspects of the game ecology construction and the expansion of related industries. At the roundtable forum, guests from all walks of life expressed their opinions and explored the diversified value of the game through lively discussions.
In the market special session, Wang Yuyang, general manager of bilibili's main station live broadcast center and game content department, brought Bilibili's experience in building a game content community. He believes that video and the globalization of excellent Chinese games are two huge trends, and Station B hopes to become the builder of the stage, not the manager of the game content community.
Liu Xinglun, marketing director of "Glory of Kings" in Tencent Interactive Entertainment Tianmei Studio Group, reviewed the IP development logic and cross-format exploration of "Glory of Kings". He said that the development of IP is inseparable from the characteristics of the times and the business environment, and China's super-large population market, differentiated regional culture, and the curve overtaking of the Internet and mobile Internet have provided new possibilities for the development of IP across formats.
Zhang Yati, e-sports product director and e-sports director of Tencent Interactive Entertainment E-sports Business Department, took TGA and other events as an example to share her thoughts on transforming professional e-sports operations from game event operations. In her view, e-sports has become an independent industry with a strong connection with games, and if you want to run a professional e-sports event, you need to jump out from the perspective of game operation.
Yang Xiao, senior producer of VSPN's film and television business, shared his experience in creating high-quality works across circles through film-game linkage around "You Are My Glory". He believes that in the practical process of film-game linkage works, it is very necessary to have a deep understanding of the film and television industry and the game e-sports industry.
Shanshan Lao, head of self-research business research of Tencent Interactive Entertainment Market and User Research Department, shared her insights into users of different categories and regions based on the dimension of research. In her view, the unprecedented power and ability of users, leaving practitioners with less room for fault, also brings more possibilities to exert user value.
In the game social value session, Fu Qiang, director of Tencent Game AI R&D Center, shared the application of games in AI research, medical treatment and other fields around a series of research results such as absolute art, enlightenment and enlightenment. He believes that more agents, stronger strategic games and more complex interactive environments must be the development direction of competitive AI in the future.
Sun Chitian, director of Tencent's autonomous driving simulation technology, shared how to help virtual simulation of autonomous driving through game engines and background technology. He hopes that through his own work, users can dare to hand over the driving rights of the car to the auto dealer's automatic driving algorithm in the next 3 or 5 years.
In the roundtable forum of "Family Education in the Internet Age", Deng Yaping, world champion and initiator of Tencent's Growth Guardian Family Communication Program, Zheng Lei, head of Tencent's minor protection system, Zhang Yalian, deputy director of China Children's Education Development Center and a famous parent-child education expert, and Liu Mengfei, a game research scholar, gamification designer, lecturer of the Department of Digital Media of Beijing Normal University, and director of the Game Archives, conducted in-depth discussions. In their view, people's cognition of games is influenced by Confucian culture, and in the new era, parents should look at new things such as games with the times on the basis of communication, respect and companionship.
Sun Hongyan, director and researcher of the Institute of Adolescents and Children of the China Adolescent Research Center, discussed the relationship between minors and online games from the perspective of psychological factors and parental performance. She believes that play is a legitimate need for children's development and an indispensable element of children's development. Parents and children together rationally look at the Internet and games, and establish a close parent-child relationship with children, which is the great wisdom of family education in the Internet age.
Huang Wei, professor, doctoral supervisor, director of the Institute of Design and Art, and teaching supervisor of the IMDT Master's Program at Tsinghua University, unveiled the innovative curriculum teaching model jointly built by Tencent and Tsinghua in the "Interactive Media Design and Technology (IMDT)" project. He introduced that the purpose of the project is to attract the best students in the world and cultivate interdisciplinary and composite talents who use the language of the world to tell Chinese culture and Chinese stories.
At this point, the 3-day Fifth Tencent Game Developer Conference officially came to an end, from "Dream Ingenuity" to "Five by Five", TGDC has gone through a 5-year journey. In the past 5 years, the theme and form of TGDC have been continuously upgraded, and in the continuously evolving industry environment, it has closely followed the pulse of the industry, and is committed to exporting industry dry goods from gamers, facing gamers and helping gamers, and creating an open communication platform that carries the future development of the industry.
During the TGDC conference, Tencent Game Academy launched the second season of the industry documentary "Words of You" with the theme of "The Predecessors and Descendants of the Game Circle", and also published "Tencent Game Development Essence II" with a number of original technical solutions, which will further promote the exchange and knowledge sharing of practitioners. This year's TGDC conference also organized an official online community and worked with industry media to create a "second scene", attracting more than 9,300 viewers to participate in interaction and discussion. At the same time, a "game dry goods shop" was created offline, combining online dry goods sharing with offline welfare interaction, attracting many users to punch in.
Text/Beijing Youth Daily reporter Wang Lei
Editor/Cui Wei