So far, the development of real estate has also gone through ups and downs, there have been impatiences, there have been calm downturns, and we have all paid for it. However, as economic and social development enters a new era, from the past pursuit of high-speed growth to high-quality development, real estate must also match it, in order to be able to match the era of high-quality development of the industry.
Especially under the positioning that the house is used to live, not to speculate, the real estate is destined to undergo huge changes, and when the incremental market turns to the stock market, it is impossible to carry out large-scale demolition and construction, but how to steadily brake the rapid growth of real estate in the past? Where will real estate go in the future?
In addition to urbanization and urban agglomerations, urban renewal is definitely an important direction for real estate development. Regarding today's content, we focus on finding new directions for real estate development from the commentaries of the Economic Daily and The People's Daily.
On October 27, the Economic Daily put forward hopes for real estate development in "Common Prosperity Needs Steady Development of the Real Estate Market". "The real estate industry under the background of promoting common prosperity will be more stable and healthy." The real estate policy will focus on continuous efforts in preventing problems, ensuring rigid demand, emphasizing security, and adjusting distribution. ”
"Real estate has a large industry scale, although bidding farewell to excessively fast growth, it will still play an important role in promoting economic development, and there is still a broad structural development space in housing leasing, urban renewal, and transformation of old residential areas."
Here is mentioned an urban renewal, which is the only way to achieve common prosperity, and it is also a new direction for real estate to break through self-development.
On November 4, the Ministry of Housing and Urban-Rural Development announced the list of the first batch of pilot cities for urban renewal, including 21 cities (districts) such as Beijing, Xiamen and Jingdezhen. The first batch of pilots began in November this year for a period of two years, focusing on exploring the overall planning mechanism for urban renewal, exploring sustainable models for urban renewal and exploring the establishment of supporting systems and policies for urban renewal.
Therefore, urban renewal has been carried out intensively, and urban renewal will become one of the important directions for future real estate development. However, we all know that now is no better than the past, can not be demolished casually, the era of large-scale demolition and construction is over, then real estate must find new momentum for development, and need to change its thinking.
On August 10, the Ministry of Housing and Urban-Rural Development issued a notice to solicit public opinions on the "Notice on Preventing Large-scale Demolition and Construction in the Implementation of Urban Renewal Actions (Draft for Comment)" to strictly control large-scale demolition, large-scale construction, and large-scale relocation to ensure that the supply and demand of the housing rental market are stable. At the same time, it emphasizes the preservation and utilization of existing buildings, maintains the scale of the old city pattern, and continues the characteristics of the city. In principle, the demolition floor area of the old city renewal unit (precinct) or project should not be greater than 20% of the current total construction area.
This undoubtedly poses a new topic for real estate development. I believe that real estate bid farewell to the demolition and construction, and the era of high-speed growth is over. Real estate is still promising, but the focus will not be on the increment, more on the stock. Relying on "demolition" overnight to get rich has basically disappeared.
The implementation of urban renewal actions can promote the structural adjustment and optimization of the city and the improvement of quality, so that everyone can feel the good life of the city more. It's not just a goal, it's a process. It not only provides sustainable energy for real estate development, but also puts forward new requirements for real estate development, which will surely become a new economic growth point.
On November 21, the People's Daily said in an article entitled "Preventing Large-scale Demolition and Construction, Actively and Steadily Implementing Urban Renewal Actions" that it is necessary to clarify the bottom line requirements and prevent the re-taking of the old road of extensive development and construction. Promote the transformation from "development mode" to "business model".
How do we understand the two patterns? In fact, the "development method" is mainly to make quick money through scale expansion, obtain short-term benefits and economic benefits, which can easily lead to excess in the real estate market and destroy the unique pattern and culture of the city. The "business model" is embodied in the "long-term investment cycle and long-term operation", mainly relying on operation to make slow money, behind which are the industrial services and consumption upgrading services provided.
Obviously, it means that it is not feasible to engage in real estate development as in the past. The Economic Daily also said in the article "Urban Renewal Should Eliminate Real Estate" that to eliminate excessive real estate, urban renewal will change from "development mode" to "business model". Large-scale demolition and construction are difficult to sustain.
Both mention a real estate shift in thinking, from "development" to "operation". Urban renewal should put an end to real estate, not to say that urban renewal and real estate stripping, but to say that it is more of a kind of thinking, "chemical" is a good explanation, this kind of thinking can not be limited to "real estate", must jump out.
Similarly, the Economic Daily published an article on October 11 entitled "Urban Renewal Focuses on Benefiting the People", the ultimate purpose of urban renewal is to serve the needs of urban residents and respond to the most concerned, direct and realistic problems of regional residents.
Previously, the People's Daily also published an article "Real Estate Development, The Foothold is the People's Livelihood", saying that the "Long-term Goal Suggestion" has clearly defined the direction for the healthy development of the real estate industry. The foundation of people's livelihood must be stable housing prices, only in this way can we put our energy on the realization of the people's dream of living and living. Living and living is one of the most basic people's livelihoods and touches people's hearts. With the clearer positioning of the real estate industry, people's housing consumption mentality is also more rational and more confident in the future.
On November 26, the People's Daily once again issued an article "Promoting Urban Renewal with people as the center" in combination with urban renewal and real estate, which is the starting point and foothold for accelerating urban renewal. Regardless of the path and method, judging the effectiveness of urban renewal must ultimately be implemented to enhance the people's sense of gain, happiness and security.
In fact, whether it is real estate or urban renewal, people's livelihood should be put in the first place as a foothold. The implementation of urban renewal actions is an inevitable requirement to adapt to the new situation of urban development and promote high-quality urban development. It can be said that urban renewal provides new momentum for the stable, healthy and sustainable development of real estate in the new era. But what needs the most attention is to prevent urban renewal from returning to the old road of real estate.
Of course, the Economic Daily mentioned in "Keeping the Bottom Line of Urban Renewal" that urban renewal is not impossible to demolish, but it must be carried out within the bottom line of "not large-scale, piece-by-piece centralized demolition of existing buildings", rather than blind demolition; urban renewal is not to eliminate project additions, but must be in the range of "not breaking through the original density intensity of the old city, not increasing the bearing pressure of resources and environment".
Well, in such a tone, it means that urban renewal will not be one-size-fits-all. It is true that many houses will not be demolished, but some may face demolition or appreciation. For example, some houses may not need to be demolished in the past, but in the future, when urban planning is updated, houses that hinder or affect the implementation of urban planning will need to be demolished.
There are also some low-quality old houses that cannot be transformed by urban renewal, and they will definitely have to be demolished. In addition, if there is no cultural retention value in some urban core areas, but there is development value, the developer may also be willing to demolish, after all, there is more room for appreciation than others.
In short, in any case, the sharp rise in house prices is not very realistic, the reason for urban renewal is to draw a clear line with the original real estate model, from all aspects of regulation, it is to ensure the maintenance of the stable and healthy development of the real estate market, people-centered, to safeguard the legitimate rights and interests of housing.