Will you run 6 hours a night for a 90 yuan takeaway and go back and forth 150 kilometers to deliver to customers? Perhaps, even the takeaway riders will not choose to take orders, but Wang Chong, an entrepreneurial college student who just graduated this year, has done it.
This was 4 months ago, when he didn't know what the customer was doing; however, just recently, the customer who received the takeaway sent him a surprise package: an order for a long-term cooperation.
When hearing this story, the hourly news reporter also doubted: Is it that the big guys love to test young people? However, after a detailed understanding of the ins and outs, I have to admit that many beautiful surprises in the world are indeed because of such accidents.
4 months ago it was the height of summer.
At that time, Zhang Minhua's sister from Hangzhou's Xiasha neighborhood community inadvertently visited IF COFFEE and felt that the coffee quality of this café was unexpectedly good, and the model of the former store and the factory was also quite innovative in the coffee factory.
In July, during the small shop to deliver herbal tea, the hourly news reporter further got to know Wang Chong and his IF COFFEE entrepreneurial partners. At that time, the story to be told today has inadvertently begun.
On the afternoon of July 12, Wang Chong and his friends delivered iced coffee to the traffic police on the streets of Xiasha, and were unexpectedly welcomed by the uncle of the sanitation worker.
At about 4 p.m., a strange guest asked in the WeChat group, after being recommended by a friend, reading the online evaluation, I heard that "IF COFFEE's cinnamon apple crisp is delicious", can you buy it by express?
Wang Chong told the guests that their cinnamon apple puff pastry belonged to the frozen embryos of imported Western pastry, a box of 6, as long as there was an oven at home, it could be eaten after baking.
The guest reported the address, and Wang Chong was stunned: Lin'an.
The guests were also very strange, saying that they could take the SF cold chain. Wang Chong, who started a business, was stunned again: usually use ordinary SF express delivery services, and do not know "cold chain cars".
Wang Chong asked: Can I use ice packs or dry ice in a foam box to send a courier?
The customer also understands, just say: you should do an experiment at once, even if SF sends it to the future (ice) does not matter.
At more than 7 o'clock that night, the sister of Zhang Minhua, a small partner, saw this matter in the group and casually asked: Did SF Express send it out?
Wang Chong told her that he had gone to deliver the goods.
"Lin'an, it's too far away..." Sister Zhang was surprised.
Hourly news reporter opened the map to take a look, from the easternmost Qiantang District Xiasha e-commerce park to drive to Lin'an customer's home, if you want to be faster, the distance around the city highway is seventy or eighty kilometers.
Open the errands app to estimate, run a trip freight quotation of 178 yuan.
Wang Chong chose to take the subway, although it takes more than 3 hours to arrive, and the round trip is only 22 yuan, which is 10 yuan more expensive than the SF express delivery fee.
For a box of cinnamon apple puff pastry, 90 yuan takeaway is indeed not worth using the 178 yuan same city running errands service to deliver, but is it too wasteful to spend 6 hours on the subway?
The client was also shocked at the time.
She told the hourly news reporter, "I think it is so amazing, such a big trip, and moved, and feel that there is no need ... It's not easy to think about coming so far, then I definitely have to buy more, but when he told me, he was already on the subway... I had to wait for him at home. ”
"When he's almost there, I'll drive to the subway station to get it, so I don't have to take a taxi from the subway station to my house."
At 8:39 p.m., the customer sent a photo in: a transparent crisper box with five words "It's not easy."
Because the amount of a box of cinnamon apple puff pastry is too small, the cold chain generally does not take this business.
Wang Chong's words made the customer very moved: I promised you, I must do it.
College students like Wang Chong will certainly encounter many difficulties in the process of starting a business; when expanding customers, they will certainly encounter many rejections; this takeaway trip is only one of countless efforts.
The surprise that this thing paid off after 4 months.
On the afternoon of November 22, the customer made an appointment with Wang Chong.
Wang Chong finally knew that this customer was not an ordinary little sister, but a talented woman from Fudan, and she was once a well-known boss lady in the café industry. Recently, she is about to make a comeback to manage four chain cafes called "Frog Cafe", so she placed an order for Wang Chong for a long-term cooperation.
After the customer's sister talked to Wang Chong about the details of cooperation this time, she knew how he usually did things, and felt more and more that the last time Wang Chong delivered takeaways was not an impulsive move.
Her evaluation of Wang Chong was: "The young man is very reliable. ”
How do you feel?
Source: Qianjiang Evening News • Hourly News Reporter Chen Lei