Recently, Wacom held CONNECTED INK 2021, in addition to more than 27 hours of "online + offline" hybrid interactive activities, Wacom China Summit was also carried out simultaneously, and invited domestic partners to jointly interpret new perspectives in the fields of art, education and technology, and continue to write a new journey of development in various industries with creative ravioli.
Faik Karaoglu, Executive Vice President of Wacom's Brand Business Group, said: "In the future, Wacom will continue to provide users with excellent hardware equipment, as well as integrated solutions covering hardware, software and services, to create more value for users and provide customers with excellent experiences." ”
Junlin Liu, Vice President of Wacom China, said: "As a leader in the field of pen technology, Wacom will continue to focus on technological innovation and continue to use technology to give back to users. Wacom hopes to build CONNECTED INK into a platform for disseminating technology and information communication, thus further promoting the exchange and integration of experiences between partners. ”
Junlin Liu, Vice President of Wacom China
Zhang Chunlan, Senior Product Manager of Wacom Digital Ink, shared Wacom WILL™ digital ink technology, as the underlying language of ink independently developed by Wacom, relying on Wacom's strong technical advantages, Wacom WILL can provide customers with high-quality digital pen technology to achieve the redefinition of smooth ink experience. At the same time, Zhang Chunlan also introduced the wide application scenarios of digital ink technology in the education industry and signature verification field. By recording the information of handwriting, digital ink feedback students' handwriting in real time in the education link, carefully analyzing the learning status, and making the interaction between teachers and students more intelligent. The signature verification solution after the digital ink technology can quickly and accurately verify the authenticity of the signature, which can play a better anti-counterfeiting role than the traditional picture signature comparison.
Zhang Chunlan, Senior Product Manager, Digital Inks, Wacom
In terms of copyright protection, Wacom brings the creative copyright initiative enabled by blockchain. Mr. Xie Xin, Senior Product Manager of Wacom China, said that the creative copyright initiative uses the Wacom DRM system to record the information of creative workers in the process of work, and ends the construction of the "IDENTITY card" of the work through the blockchain, which is convenient for tracing the source and authorization information of each work. In addition, Wacom's watermark technology can add digital watermarks to the content, these watermarks are difficult to detect but also stubborn and robust, after dissemination, can still be identified through the Wacom DRM system to identify their IDENTITY cards, and trace their ownership and copyright on the system.
As the world's leading manufacturer of creative products, Wacom has advanced technology intuitive input equipment, has a pen computer, pen screen, pen tablet, intelligent digital book, stylus and software applications and cloud services and other software and hardware product line categories, including film production, automotive design, clothing design and other industries, as well as in the field of education, held a variety of digital art exchange meetings, creative elite master meetings, creative painting competitions, digital art salons and other colorful activities. Provide creative workers with the most practical and effective digital painting tools. It is worth mentioning that at the Connected Ink Summit, New Oriental Group also demonstrated the application of WILL technology in online classrooms, as well as the painting fantasy platform integrating hand-drawn animation and illustration brought by Shanghai Meiguan Culture technology co., Ltd., and on this basis, it realizes smooth painting creation, and uninterruptedly turns the user's imagination into reality, thus showing Wacom's own strong technical strength and comprehensive service system.
The Annual Summit Connected Ink is a joint event that transcends the boundaries of technology, ecosystems or industries around topics such as digital technologies, arts, education, etc., and aims to promote the widespread use of digital technologies and the broad promotion of creative concepts through collaboration with IT hardware, software and service providers, as well as stationery, publishing and education.
After the china summit, Mr. Faik Karaoglu, Executive Vice President of Wacom Brand Business Group, and Ms. Heidi Wang, Senior Vice President of Wacom's Digital Ink Division, were interviewed by the media to share the impact of Wacom on content creators in the post-epidemic era, as well as the focus of the future creative industry in the education market.
Driving digital transformation in the post-COVID-19 era
At the beginning of last year, a sudden outbreak of the new crown virus disrupted the lives and work of many people, more people had to work or study from home, and life and work began to be deeply integrated or superimposed. But on the other hand, the change in the way of life and work, but also prompted the development of many online industries, short video content creation, games, animation and other fields also showed an upward trend, especially in the comic creation market, although the epidemic affected the lives of most people, but the public still has a demand for content consumption, creators need to create content, so they will also buy Wacom such products that can be used for creation.
Faik Karaoglu introduced, "Another important thing is the change in the education market, for the education market, the epidemic has promoted the change or progress of this industry, and participants in the entire education field have begun to use some new technologies to perform educational responsibilities, from traditional paper and pencil to the use of digital tools, and even spawned new forms such as distance courses." These situations are not only happening in universities and colleges, but also in parents and children, who have more and more devices to access such education. That's the change in this industry. ”
Another obvious sign of the epidemic after the epidemic is to work from home, wacom has a strong growth in the global market, providing a lot of help for home work, remote work. Faik said, "We don't just value the current growth, but also want to invest in long-term meaningful growth: in the epidemic, everyone may change equipment, we don't just want to make a product to cater to this short-term trend, but we want to put our core values, core strengths on our experience." We not only do our hardware products well, or invest in different cases, but we also cooperate with different software companies to have corresponding software ecosystems for different scenarios to bring better experiences to consumers or users. ”
In the future, we will pay attention to the three major market forms
In addition to creating more excellent digital painting products, Wacom is also forward-looking in new technology fields, such as the 5G era, AI intelligence, and blockchain encryption technology. Faik Karaoglu, executive vice president of Wacom's Brand Business Group, said, "AI technology is also a new technology that realizes our core value, the "natural experience."" ”
In fact, Wacom WILL digital ink technology has been able to achieve real-time data capture, through different tools to capture data from different sensors in real time, including pen tilt angle, acceleration, etc., the acquisition of these data are real-time, and can feed back the AI technology through this natural experience. In addition, handwriting recognition is also a relatively standard application, Wacom through real-time capture of data, can be applied to adaptive learning, and even through AI technology to help learning, drawing and other applications.
On the other hand, when Wacom captures data such as the tilt and acceleration of handwriting when signing or creating a work, it is not only something seen on the surface, but also the data content covered in it. After that, it helps consumers achieve blockchain-based copyright protection by applying blockchain and other corresponding technologies to the security field.
In summary, In wacom's future products and plans, Mr. Faik Karaoglu said, "Wacom is not only providing hardware products, but also providing hardware, software, services as a unified solution to users in the future, and is already doing so. In addition, there are three markets to focus on, one is the creative market, the second is the education market, and the third is beyond creativity, specifically:
The "creative marketplace" is the market where Wacom professional users live, and in the future, Wacom will optimize their handwriting, hardware, etc., so that they can get a more natural brush stroke experience.
Unlike the creative marketplace, the "education marketplace" focuses more on handwriting capabilities, especially content producers pay more attention to the handwriting experience, so Wacom will focus more on improving the digital ink experience and optimizing the workflow, so that educators and education audiences across the industry can enjoy a good experience in the workflow, as well as experience the excellent handwriting experience of the digital age.
"Beyond Creativity" is not only a creative field, but may also extend to towers, construction engineering and other fields, allowing them to achieve refined operations in work scenarios and even in the future work environment. Especially in the wake of the pandemic, when more and more people are working from home rather than in the office, Wacom's pen tablet or pen display hardware devices have replaced the mouse or as a second display, allowing them to communicate better with their colleagues in the work environment.
Mr. Faik Karaoglu said that the creative market, the education market, and the transcendental market form the form of Wacom's future product planning. In the new Cintiq Pro 16 Creative Pen Tablet released in October, Wacom made great improvements from the hardware side, combining the performance of the most natural and precise pen with the newly improved ergonomic features into a stylish and portable form factor to help artists, designers, photographers or anyone who has a passion for art, making it more adaptable than ever before, allowing their creativity to reach unlimited potential from pen to screen.
Heidi Wang, senior vice president of Wacom's digital ink department, said that Wacom has made a lot of efforts in terms of compatibility, not only supporting the current mainstream operating system, but also increasing its efforts to support Linux and Android operating systems. As we all know, a lot of domestic operating systems, including Tencent, are based on Linux. Wacom focuses on the development of Linux compatibility to support hardware compatibility across different operating systems, ensuring that users get the same great experience as other operating systems.
It can be seen that through the technical sharing of the CONNECTED INK Summit, Wacom has not only made qualitative improvements in new product launches and product experiences, but also created an ecosystem for the future creative industry through in-depth cooperation with education, partners, creators, etc., as well as DSC (Digital Stationery Alliance), which has been established for five years.