In this era of inner volumes, even millions of stars who earn millions of dollars a day will take the time to study and improve their academic qualifications, and recently, "Little Sheep" Zhang Yixing was exposed and ran to learn finance!
01 Zhang Yixing went to study finance again
Recently, some netizens signed up for the Harvard University Shanghai Center course in Shanghai, and even met the well-known artist Zhang Yixing. In the picture, Zhang Yixing sits in the bottom position of the penultimate row, wearing a black baseball cap, dressed very low-key, but every student has a name tag in front of him, and the three words "Zhang Yixing" still expose his existence.
From another picture, it can be seen that this is a continuous wheat class, two lecturers belong to the senior management education of Harvard Business School, the female teacher on the scene is the director of Greater China, and the male teacher in the projection screen is the senior director of the global market. The blogger also gave you specific information about the course: This is a global executive leadership course, which is studied for 25 days in Shanghai and finally to the Harvard campus in Boston for 12 days. According to this information search, it can be found on the Internet that the tuition fee of this course is as high as 550,000 yuan.
Although there is no requirement for academic background when admitting a course, the auditor will decide whether to admit the applicant based on his or her professional achievements and job responsibilities, usually company executives with rich experience in admission. He will also be an alumnus of Harvard Business School and become a member of the global alumni community. This is not the first time that Zhang Yixing has taken a financial course. In the first half of the year, some netizens broke the news that Zhang Yixing ran to the Wudaokou School of Finance of Tsinghua University to study finance, and studied in the School of Finance as an entrepreneur and obtained relevant certificates.
Like Tsinghua and Peking University, there are training courses specially set up for entrepreneurs, and it is said that the tuition fees for such part-time majors are as high as 300,000 yuan per semester! (It's a book that ordinary people can't afford to read.) ）
In an interview at the beginning of this year, Zhang Yixing once said that he was going to study a degree in business administration, but he did not expect that he really did not pay lip service, but really paid action.
Many people have launched, and the main purpose of Zhang Yixing going to Tsinghua to study finance may be to manage the company, so it is better to enrich himself with knowledge.
In April this year, Zhang Yixing, Huang Bo and Huang Lei jointly established a film and television company, the Big Player Culture Development (Tianjin) Partnership, of which he himself accounted for 45% of the shares and was the largest shareholder.
Before that, he also opened his own entertainment company, Chromosome Entertainment, and it is said that he used to recruit trainees.
It is to open a company and learn finance to improve themselves, it is no wonder that Zhang Yixing's Weibo name is "hard work and hard work X", it is indeed hard work myself...
02 How important is strategic consulting?
Entertainment stars use their own resources and influence to open companies and make investments are good ways to accumulate wealth, but the success of the entertainment industry does not mean that doing business can also be smooth, the ability of the two is not the same.
But when it comes to opening a company, we must talk about the fundamental development of the company - strategy.
Strategic consulting is in great need of companies when they need to make decisions about business goals, directions, etc. Many companies pay more attention to this piece of business, and will find a special consulting company to do strategic consulting for themselves, for example, Huawei has spent hundreds of millions of dollars to find IBM to do consulting, the most famous strategic consulting company is MBB (McKinsey, Bain, Boston).
What does strategy consulting do? The main business is to provide strategic direction services to the company, including:
Analyze business goals
Strategic consulting analyzes the business direction and current strategy according to the company's goals, then makes suggestions for improving practices and adjusts the company's goals and mission to capture more market share.
Research the market
The market is constantly changing, and to help companies adapt to the market and ensure that goals are completed as planned, they monitor and analyze market forecast trends and help companies adjust their strategies.
Competitor analysis
Understanding the practices of competitors is also an important step in strategic consulting, and strategic consultants need to learn from successful cases from competitors, analyze strategies, and provide suggestions according to the actual situation of the enterprise to avoid falling into the pit.
Assist in the decision-making process
Strategic consulting is not one-way, the process requires real-time communication with the client's business managers, helping to make key budgets and decisions, and commissioning practical solutions.
03 Want to join a consulting firm? You need to......
1. Strong logical thinking ability
In the school recruitment interview of the consulting company, the case analysis question must be examined. Case interview refers to the on-site analysis of a business issue, the question will generally involve the market, investment and mergers and acquisitions, profitability, pricing and other aspects. The most important thing about a Case question is not to give a 100% correct answer, but to show the analytical process and reflect your logical thinking.
The steps for Case Interview begin with identifying the problem. Read the material carefully or listen to the interviewer's questions, write down the key information, sort out what the ultimate purpose of the question is, and set the general direction, so that the more you analyze, the more off-topic you get.
The second step is to use the framework and analyze the problem before you can start using the framework. You must be very familiar with Boston matrix, 4P, 4C, SWOT and other analysis methods, and will not repeat it here. Then, according to the key information of the interview question, it is analyzed along the framework, generally through data calculation, horizontal comparison and other means. Remember not to rigidly frame and think outside the box.
The third step is to show your ideas and ideas. The main examination here is the ability to express language. Pay attention to the presentation step by step, do not think jump. Finally, remember that whether the idea is right or not, be confident and firm in your own ideas.
2. Skill reserve
Entering the consulting industry requires a certain skill reserve, such as accounting, investment and financing, marketing, general management, etc.
The most important of these is accounting ability. The basic requirements are to know the three tables, to understand the basic cost items, to know the distinction between variable/fixed and so on. After landing, you need to be able to see some operational conditions from the three tables and understand some basic parameters. If you want to perform better, it is best to write a cash flow statement and analyze complex business issues from three tables and other operating conditions.
Investment and financing skills mean that you must understand the basic terms of investment and financing, parameters, accounting modeling skills, investment exit model, company financial situation judgment, etc., and it is best to win THERM. Marketing requires you to understand 4Cs, 4Rs, 4Ps, STP strategy, etc.
In addition, some general skills should also be basically mastered, such as PEST analysis ability, Porter five force model, excel, ppt consulting theory model, Chinese and English application ability, etc.
3. Business sensitivity
Consulting is often necessary to see the essence through the problem, although the consulting company is not limited to professional, but without basic business awareness is not possible. Usually, we should look at commercial websites and magazines, pay more attention to the dynamics of different industries, and have a basic understanding of the industry.
4. Excellent English ability
The clients of consulting companies such as MBB include many multinational companies, and fluency in English is also an essential skill, which is also the advantage of many international students.
5. High GPA and rich internship
Top consulting firms will value students' academic performance, generally 3.5 is the bottom line, 3.8 or so is more insurance. The internship experience is best in management consulting, investment banking, brokerage, FMCG, investment and other internships.
In addition, different consulting firms have different preferences, such as McKinsey often likes to have excellent leadership and very outstanding academic performance, have done a lot of internships, do a lot of social practice activities, in short, is a person who looks very good in every aspect.
The consulting industry has higher requirements for the ability of job seekers, and the key is to do more research in the process of job hunting to understand their strengths and weaknesses. Adequate preparation + reasonable positioning + skill is the key to success. After all, who doesn't want a well-paid, well-developed job? Entering the consultation, are you, ready?