2999 yuan of gold bracelet sold for 299 yuan, millions of losses Xu Shaoyang paid, is it really not speculation?
Now more and more celebrities are thrown into the live broadcast with goods, but the live broadcast with goods is risky, and not every star can do a good job of carrying goods. The water here is very deep, you can't grasp it (refer to Pan Shu's tone), stars in order to bring goods, now also use a variety of routines and hype, but let netizens on the star's perception become bad.
Xu Shaoyang, who was once popular because of Taiwanese idol dramas such as "Dolphin Bay Lovers" and "Lavender", has been far from the public's vision these years, in fact, to put it bluntly, it is too much. However, he did not give up his acting career, and now he has also transformed into a cargo.
Stars bring goods, one earns the pit fee, the other earns the commission, the more products you sell, the higher the commission, so the pit fee will be higher and higher, which is complementary to each other. After all, no one wants to spend a sky-high pit fee on their own, and there are not many products sold in the end.
However, the star live broadcast with goods, although the merchant's pit fee and commission are charged, but it can not guarantee the quality of the product, after-sales is also a big problem. Some celebrities pay for it themselves, but not all celebrities are willing to lose their own interests to do so.
Recently, Xu Shaoyang in a live broadcast with goods, on the shelves of a gold bracelet worth 2999 yuan, which itself is already a super welfare price, but because of mistakes, the result of the price became 299 yuan when it was on the shelves, and this bracelet was immediately auctioned off more than 300 orders.
It is reasonable to say that this kind of operation is not absent in other celebrity live broadcast rooms, and the link you hang up is this price, which actually has nothing to do with consumers. But if more than 300 orders are really sold at a price of 299 yuan, it will cause more than millions of losses for merchants.
Although the merchant customer service also found consumers who took the link, hoped to get a refund on the grounds of insufficient inventory, and gave away other products as compensation. Some consumers understand this situation better and agree to this practice, but some people do not recognize it, and there is no reason for the mistakes of the platform and the operation of the star to bear the goods.
Many people are because they like Xu Shaoyang and come to see his fame to watch the live broadcast, this incident is not handled well, for Xu Shaoyang, it will also affect his reputation and credibility. Therefore, Xu Shaoyang finally decided that he was willing to bear the millions of losses, let the merchants rush to make up the inventory, and ensure that the consumers who took the link could receive the product.
Solving the problem out of his own pocket, but also a number of millions, Xu Shaoyang's move has earned him a high reputation, after all, not every star is willing to solve this problem out of his own pocket.
However, as mentioned earlier, similar things we have also seen in the live broadcast room of other stars, such as the live broadcast room of Lou Yixiao and Li Jinming, the two goddesses of "Love Apartment", have had similar situations, each time saying that they bring benefits to everyone, what a rare ultra-low price, the result of the netizens who received the goods found that the products were suspected of being fakes.
The consequence of this is that Lou Yixiao and Li Jinming's passers-by have become broken, and everyone's filter for their "Love Apartment" has also been shattered.
Because there are too many lessons from the past, so in the face of Xu Shaoyang's approach this time, although some people praise him for his responsibility, there are also a considerable number of people who believe that Xu Shaoyang's team is self-directing and self-acting to carry out speculation with goods, in order to set up such a person for himself, so that netizens can believe him, so that they can bring more goods in the future.
This routine has long been used in the live broadcast room of major Internet celebrities and other stars, the means are not smart, nor how novel, if Xu Shaoyang's move is really hype, it is really quite boring.
Many people think that celebrities are very low with goods, and they feel that they are reducing their self-worth, but we have to admit that no one can absolutely resist the temptation of money, and no one will feel that they make too much money. The live broadcast with goods consumes the popularity and fame accumulated by the stars before, and I hope that they will cherish it for themselves.
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