Mango Tv's recently launched new variety show "Little Shop on the Clouds" led the way in ratings.
The first broadcast of the program ranked first in the same period of provincial satellite TV on the platforms such as Huan.com and Kuyun, and the third episode broadcast on November 12 won the title of the broadcast day, and the cumulative playback of the current network platform reached 160 million, and also gained a good reputation, netizens believe that this program has both laughter and social value, showing the vitality of the new countryside.
In the third episode, they realized an idea that everyone dared not think:
As long as you spend one hundred yuan, you can sing with Cai Guoqing or share the stage with Zhang Jike!
"Little Shop on the Cloud" was jointly launched by Hunan Satellite TV Chen Zhen team and Luo Xuming team, and was broadcast every Friday at 10 pm Hunan Satellite TV from October 29. The host is Wang Han, and the regular guests are Shen Mengchen and Yang Di.
The theme of the program is that Wang Han led the guests to the countryside, jointly operated a small convenience shop, penetrated into the daily life of the villagers through daily trading, provided the villagers with various materials such as chai rice oil and salt, daily necessities, etc., and at the same time used the small shop to provide villagers with services such as "rural radio", "open-air movie", "village evening party", "Han Ge accompaniment chat", "Yang Di running errands" and so on, further wanting the audience to show the beautiful life of the countryside in the new era.
The first few episodes of "The Little Shop on the Clouds" are set in Xiaohe Township, Liuyang, Hunan Province, where the mountains and rivers are beautiful, the scenery is beautiful, the agriculture is rich, and the jade needle incense rice and lotus seeds are abundant. There are also many cultural and creative industries, including wooden movable type printing, Liuyang fireworks, Chinese paintings and so on. This also provides a very good carrier for the "small shop on the cloud" to help Xiaohe Township good things and good culture network publicity, lead villagers to generate income with goods, and help the cause of rural revitalization.
"The Little Shop on the Clouds" gradually got on the right track after two episodes of the program, during which it experienced various hectics at the time of opening, and after Shen Mengchen's various discounts on the wrong price, Wang Han and the other three gradually went deep into the lives of the villagers in Xiaohe Township, and established a deep friendship with the villagers day and night.
In the latest program, the clerks Yang Di and Shen Mengchen asked for leave, and the store manager Wang Han then found Liu Jiaying and Sun Pu as the clerks to help, and in the "temporary clerk" piece, the program team and Wang Han made great efforts. Invited to the "Spring Festival Gala Male God" Cai Guoqing and the "Ping-Pong Male God" Zhang Jike, these two male gods can be said to be full of gunpowder in the show, although it is not clear, but secretly began the turnover pk competition.
Cai Guoqing first staggered into the village on a bicycle, and after arriving at the small shop, although he could not get his hands on it for a while, he could only watch the liveliness, but soon he came up with a "wonderful trick", announcing that he could get a "full gift" activity after shopping for a hundred yuan, and get a chance to sing with him.
At this time, many villagers rushed to buy and buy, and together with the teacher Cai Guoqing, who prepared his own microphone, sang the familiar "There are 365 sunrises a year, I send you 365 blessings." "The scene was once a rural KTV happy scene.
Just when Teacher Cai Guoqing was not happy for long, Zhang Jike, the "god of table tennis", appeared, and in an instant, all the villagers were attracted to the front of the village soldiers' ball table.
Of course, the program team has restrictions on Zhang Jike, who can only choose one of the props such as the tank, sweet potato, and spatula as his racket. At first, Zhang Jike was still full of confidence, thinking that this was not a thing, and after choosing a cylinder, he thought that he could still win against the villagers.
I didn't expect the face punch to come so quickly, it was really "the master in the folk", the first uncle to play (the representative of the Liuyang Elderly Association) directly let the world champion Zhang Jike lose 0:4!
Of course, the uncle also had some pride after that, letting Zhang Jike take an ordinary racket and compete with himself, and the result was of course no suspense! After that, Zhang Jike fed the villagers the balls, so that everyone could experience the fun of competing on the same stage with the world champion.
When the small shop on the cloud first started broadcasting, because there were no traffic stars, no excessive publicity, and no deliberate hype, it did not cause much repercussions among netizens. Yunshang small shop opened in the countryside of the new countryside, paying more attention to the simplest and simplest side of the life of the chinese people. Closer to real life, more grounded.
Wang Han and the guests abandoned the stage costumes and costumes in the previous shows in the show, and maintained the state of casual clothes and plain faces. Wang Han simply took himself as a member of the countryside and served as the manager of a small shop. The other guest clerks will pick tea for the villagers, deliver couriers, make milk tea, hold evening parties, nag, and even tutor primary school students to write homework, etc., and integrate into rural life.
Wang Han himself said that the real meaning of this show is to help villagers find problems and solve problems. I also hope to bring the beautiful things outside to the villagers here.
And these are also the recent national and major official media advocated to remove excessive entertainment, remove excessive capitalization. At the end of last month, the Central Propaganda Department and the State Administration of Radio, Film and Television carried out in-depth comprehensive management of the cultural and entertainment fields for four units, including Shanghai, Jiangsu, Zhejiang, and Hunan Radio and Television Stations, on the problem of excessive entertainment of television programs, and resolutely rectified the problems of excessive entertainment and star chasing.
And indeed, these satellite TV plus the variety shows of major network platforms are basically to invite the hottest, most popular and hot stars at present, let them play games, sing songs, perform programs, and easily harvest extremely high ratings. Celebrities hype themselves again, but also easy popularity is high, and the appearance fee has gone up again.
And now this show "The Little Shop on the Clouds" can be said to be a transformation of Mango Tv's program from traffic supremacy to grounding and civilianization. It also proves that variety shows can not only survive by relying on star guests and popularity flow.
In addition to the recording of the program, Wang Han and the program team pay more attention to helping the villagers promote the village's cultural and tourism resources and help the villagers bring goods to generate income.
Wang Han: "I just don't want everyone to think that this is a public figure who came here to make a deal, but I hope that I can really come together with the villagers here, feel their lives, and bring some of my energy..."
Xiaohe Township is a peasant painting township, but the originality and added value of the villagers' paintings are not high. Wang Han wanted to invite a master on his own to instruct the villagers to learn to paint. Talented painters can also be arranged to study in Changsha, so that their paintings can be sold at a price, thus driving the relevant industries in the village. Wang Han also discussed with major sweet potato growers how to expand the scale of planting and how to expand sales channels.
While bringing joy to the villagers, the guests also paid attention to the exchanges with the villagers.
For example, Zhang Jike found a stubborn little girl in her sparring experience with villagers, she was bent on winning the world championship, and when Wang Hannuan asked her about her specific situation, she learned that she was a left-behind child, and her parents were working outside. Her biggest dream is to aspire to join the national table tennis team.
The little girl herself has been training her own skills over the years, Zhang Jike was very emotional after learning about it, and quickly gave the girl her own signed table tennis racket, encouraged and let the girl insist on practicing, and expressed her expectation of watching her enter the national team the day.
"The Little Shop on the Clouds" is a very good point, showing the grand ideals of ordinary people in the village, and encouraging them to use them to pursue their dreams, while also showing the living conditions of the new countryside.