Recently, the British "Daily Mail", an important reference source for the world's trend art world, was rated as one of the world's top ten newspapers by UNESCO, released the "2021 International Trend Artist Influence Ranking", and eleven Artists from China were listed. It is worth noting that the native Shenzhen IP, the founder of Devil Cat IP and IP trend artist Cat Daddy Yuhai, won the 61st place in the 2021 International Trend Artist Influence Global Ranking.
The Daily Mail reported
It is understood that the selection of top 100 trend artists is selected from the network comprehensive search, offline activities, business cooperation, work dissemination and comprehensive influence; the newly established trend art evaluation agency Formm.X obtains comprehensive data from ten of the world's largest search engines such as Google, yahoo, baidu, Bing, Naver, Ask, DuckDuckGo, Yandex, AOL, Seznam, etc., including pictures, videos, reprints, Search values, news volumes, and interactive comments are judged based on a combination of metrics.
List of trendy artists
According to the list, a total of 11 Chinese trend artists were on the list, a total of 8 mainland artists were on the list, and a total of 3 Hong Kong artists were on the list. Trend art expresses popular trends and trends in various forms, and trend art that combines creativity and business has also leapt into the high-end art market, becoming one of the leading forces in the current art field, and has also contributed to the cultural and artistic exchanges between China and foreign countries through the unique international experience and perspective of Chinese trend artists.
"When modern people are hit by multiple pressures of work, life and society, they will produce high loads of pressure and negative energy", as a native of Shenzhen IP, Cat Daddy Yuhai hopes to tell all young people struggling in negative energy through the cool tide IP of devil cat, do not evade confrontation, let alone self-attack, but face it, accept it, adjust the mentality to "devour" it.
IP trend artist Rain Sea
Yuhai graduated from Jilin Academy of Arts in 2008 majoring in visual communication, studied art management in Parsons, New York in 2015, and founded the original Chaoku animation IP "Devil Cat ZombiesCat" in 2013, committed to creating an international super IP for China. He believes that there is no standard for the content of IP, it is very difficult for a work to surpass the previous one, it needs to be continuously excavated, and good IP is basically an earlier IP. A book and a movie may have high traffic, but without the subsequent accumulation of quantitative changes, the traffic is easy to decline or even be submerged by latecomers, and the logic of quantitative change and qualitative change has been most vividly reflected in the IP field.
Yuhai said that IP will move in the direction of localization, extensiveization and specialization in the future. The country's own cultural self-confidence is strong to a certain stage, the foundation and base of IP development will be stable, and the soil will be more fertile. Chinese enterprises should do a good job in products and brands, and learn to cooperate in the use of their own professional IP ideas, so that China's super IP will have more opportunities and space.
【Written by】 Qiu Yongkuan
【Author】
【Source】 Southern Press Media Group South + client
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