How many people know about kiwi fruit after they know about the New Zealand kiwifruit?
At least that's how I was, I knew there were kiwifruits from a very young age, and I clearly remembered that this thing was very expensive, and when I grew up, I learned that there was a fruit that looked almost the same as it, kiwifruit.
Many people may not know how to distinguish between kiwifruit and kiwifruit, in fact, there is no need to distinguish, they are the same thing, but one is domestic and one is imported.
However, as we all know, imported kiwifruit is much more expensive than domestic kiwifruit, generally 5-10 times the appearance, and what is more incomprehensible is that even if it is a 10 times the price difference, kiwifruit is better than kiwifruit.
A supermarket aunt said that kiwifruit 7 yuan a short sale not long ago, kiwi fruit 4 yuan a pound, sold to rotten has not been completely sold out.
Picture note: Wild kiwifruit
Kiwifruit actually comes from China
In fact, China is the home of kiwi fruit or kiwifruit, and the Yichang area of Hubei province is considered to be the origin of this fruit, but it is true that New Zealanders have tapped into the potential of this fruit and promoted it to the world.
The story that is now widely spread about kiwifruit is that in the early 20th century, nursery traders in New Zealand discovered the commercial value of this fruit and brought it to New Zealand to cultivate, eventually cultivating this popular fruit.
Therefore, this fruit has been cultivated for more than 100 years since it was first cultivated, and it has really spread in China for nearly 50 years.
Although the New Zealand kiwi fruit is high in vitamin C and other nutrients, it has not been smooth sailing to the world.
The name of the fruit is one of the most important links in marketing, New Zealand kiwifruit in the marketing process on a series of names, more famous have a melon, but this name in the opening of the U.S. market frustrated, because it was defined as melon, and the United States at that time on melon taxation is too high, very unfavorable to marketing.
Picture note: The kiwi bird looks really similar to the kiwi fruit
It wasn't until the end that it was called kiwi and defined as a fruit, the same name as Kiwi, New Zealand's national bird, which was obviously a trick of the merchants, who "flowed" to the birds of the country, but they succeeded, and the kiwi became another widely accepted fruit after apples, peaches, grapes and other bulk fruits.
When the New Zealand kiwifruit became popular all over the world, the Chinese kiwi fruit was actually just a wild fruit in some parts of Hubei Province, until it was sold to China under the name of kiwifruit, and we began to cultivate our own kiwifruit.
Now there are 54 kinds of kiwifruit in the world, all of which are similar in appearance, but there are red hearts, yellow hearts, green hearts and so on.
Among them, there are 52 kinds of kiwifruit grown in China, we are the largest country in kiwi planting area and output, it can be said that whether it is called kiwi fruit or kiwifruit, it can basically be found in China.
However, New Zealand kiwifruit can be sold more expensive than China, and it can be sold better than Chinese kiwifruit.
Picture note: There are many types of kiwifruit
New Zealand kiwifruit are expensive for a reason, but not because of the taste and nutritional value!
New Zealand kiwifruit is an imported commodity, it will certainly be a lot more expensive, because its logistics and tariffs are counted as costs, after all, wool is out of the sheep.
The cost of shipping from New Zealand to China has been rising, especially after the epidemic, the global shipping is in a container panic, so if you want to export, you have to spend more logistics costs.
Data show that from the outbreak of the epidemic in 2019 to the present, the cost of shipping from New Zealand to China has increased by 5-10 times, and these dollars of course need to be counted on the retail price of kiwifruit.
In addition, we must all feel the rise in prices, in fact, in New Zealand, the price of kiwi fruit has also been rising, about 5.4% per year, which is caused by supply and demand and currency issuance.
Obviously, kiwifruit are expensive before they are exported, at least much higher than the prices of these kiwis in China, because they have limited planting area and limited production.
There is also the fact that it is easier to sell in China itself, so in terms of pricing, it can far exceed its actual value, as long as the customer can accept it.
All of this is why New Zealand kiwifruit is much more expensive than kiwifruit.
Many people may think that due to the difference in water and soil, New Zealand kiwifruit will be better than kiwi in terms of taste and nutritional value, but this is basically the same, even if there is no serious impact on the price.
However, it must be mentioned that the early harvesting of Chinese kiwifruit is a bit serious, and the kiwi fruit will not be such a situation.
Picture note: The flower of the kiwi, which is a hermaphroditic plant
Finally: the kiwi fruit that cannot ripen
Many people may have such an experience, buying a box of kiwi fruit on the e-commerce platform, the result is hard, and it will not become soft for a long time, and when it is really soft, it will rot.
This is actually caused by early picking, and the early harvested fruit cannot be ripened, and will only rot directly.
Kiwifruit, a fruit that needs to ripen, is called a jump type of fruit, and when the fruit tends to ripen, the breathing rate will suddenly rise rapidly, and then the fruit will quickly decline.
Illustration: Breathing and growth of the transition fruit
However, it takes some time for the fruit to go from picking to the hands of consumers, so the leaping fruit needs to be picked in advance and then ripened, otherwise it will rot before it reaches the hands of consumers.
We know that ethylene is needed to ripen, so we often put a banana in the unripe kiwi fruit, because the ripe banana will release a lot of ethylene, which can help the kiwi fruit enter the ripe stage.
In fact, without this extra ethylene, kiwi fruit itself can ripen on its own, because its ripening relies mainly on the ethylene released by itself, rather than the ethylene provided by the outside world.
This external ethylene is like a key to opening the "ripening door" of the fruit, it only helps the fruit reach the stage where it releases a lot of ethylene on its own.
Those early-harvested kiwifruit that can never ripen, because it is picked too early, causes it to never reach the stage where it releases a large amount of ethylene on its own, so no matter how the outside world provides ethylene, it cannot ripen.
Unripe kiwifruit is actually very common, which has led many domestic consumers to be afraid to buy kiwifruit, preferring instead to buy the more expensive New Zealand kiwifruit.
This in turn shows that our entire kiwifruit industry may not be as good as New Zealand, from planting to logistics to consumer hands, we are not doing well with them, so they have the confidence to sell the same thing 10 times more expensive.
At last
Many variants of the fruit have been destroyed by early picking, such as black Brin has also been popular, but now the fruit supermarket has basically lost its figure, because consumers dare not buy. Hopefully, kiwis don't repeat the same mistakes.
Of course, as long as we don't buy those particularly small, especially hard kiwifruit, in fact, the value we get is the same as the imported kiwifruit, and there is no need to only buy expensive ones and not buy the right ones!