Text/Li Jun
"Clouds fill the stomach, smoke and smoke mend rags."
The compassion of the Song Dynasty poet monks and monks, Shi Zhiyu, was pervasive with the people's prayers for food and clothing. Today's steaming of "Nanyue Clouds and Mist" stirs up the reality of a well-off life.
Ten years of trees. A seed that began in 2011 gave birth to the dream of "Nanyue Yunwu" tea public brand, and "building Nanyue into a first-class alpine organic tea base in the province" has become the direction of hengyang municipal party committee and municipal government.
Hengyang Alpine Cloud Tea, which began in the Western Han Dynasty, flourished in the Tang and Song Dynasties, and flourished in the present, has inserted wings for rural revitalization in Hengyang. At present, the area of Hengyang tea garden has formed a scale of 200,000 mu, and there are as many as 49 tea production and processing enterprises, of which 22 are leading enterprises in municipal agricultural industrialization, 9 are provincial agricultural industrialization leading enterprises, and 72 are tea professional cooperatives.
The vast spring mood of "Nanyue Clouds and Mist" has stained the vast territory of Hengyang. Whether it is Nanyue Shili Tea Township, or Tashan Salt Tea Ancient Road, or the most beautiful tea garden of Jiangtou Tribute Tea... Hengyang has realized the transformation of tea areas into scenic spots, tea gardens into parks, and tea mountains into golden mountains.
Hunan tea top ten public brands, national geographical indication certification trademark registration, this huge "cloud", hengyang vast field ethereal like a fairyland.
Spring wind and rain
(Zhu Jian, Mayor of Hengyang Municipal People's Government, investigates the development of the tea industry of Hunan Huiguang Ecological Agriculture Comprehensive Development Co., Ltd.)
Stepping on the drum of Hengyang tea, Hunan Huiguang Ecological Agriculture Comprehensive Development Co., Ltd. enjoyed the good news of the policy. Relying on the investment and development of Hengshan Huang Tea Culture Park and Ecological Farm, the company has achieved steady development, the current development area of 5158 acres, completed the investment of more than 80 million yuan, has been rated as the provincial "hundred enterprises united village, common development" demonstration project, Hunan Province modern agricultural characteristics (tea) industrial park provincial demonstration park, Hunan Province rural primary, secondary and tertiary industry integration development pilot project, at the same time by the China Association for the Promotion of International Cooperation in Agriculture comprehensively selected as "the country's thirty most beautiful tea gardens".
Tea is both a rich people's industry and an ecological industry. Hengyang Municipal Party Committee and Municipal Government have placed the tea industry to an unprecedented height, with the "Nanyue Yunwu" regional public brand as the leader, in accordance with the tea industry development idea of "expanding the area, improving quality, creating products, and expanding the market", highlighting the characteristics of "alpine, organic, ecological and safe" Nanyue Yunwu tea, making a brand, a big base, a good market, and a strong industry.
A set of data can be touched by the intensity: in 2018, Hengyang Municipal Finance arranged a special fund of 20 million yuan for the development of the tea industry for the first time. In 2019, on the basis of the provincial government rewarding Hengyang City with 10 million yuan of project funds for the construction of tea production bases, Hengyang Municipal Finance arranged a special fund of 10 million yuan for the development of the tea industry. In 2020, Hengyang municipal finance arranged a special fund of 10 million yuan for the development of the tea industry. In 2021, Hengyang municipal finance arranged a special fund of 10 million yuan for the development of the tea industry.
Spring wind and rain. In the special fund arrangement for the development of the tea industry, highlight the support for brand building, including the breeding and promotion of asexual tea varieties, the construction of standard tea gardens, the improvement of tea processing capacity and the improvement of tea product quality, public brand building, brand publicity and promotion, comprehensive sales capabilities, and the construction of tea tourism demonstration areas.
20 million yuan of municipal brand building funds are just floating forces on the surface, and greater energy is implanted in the land. Hengyang City makes full use of the guidance effect and leverage effect of financial funds, integrates hundreds of millions of yuan of relevant agricultural support funds every year, supports industrial links such as base construction, processing capacity building, and tea seedling breeding, and fully stimulates the enthusiasm of enterprises to build tea gardens and develop the tea industry.
Taking Changning City as an example, the municipal party committee and the municipal government have set up a special tea industry development service group to guide the development of the tea industry and the construction of tea brands in the city. A special fund for the development of the tea industry has also been set up, and an incentive standard of not less than 10 million yuan per year has been determined. In recent years, a total of nearly 200 million yuan has been invested in the transformation of tea production areas, cultivating a integrated development pattern of one, two and three industries that integrate tea planting, pipe training, picking, processing, sales and tourism. The annual comprehensive output value of tea reaches 632 million yuan, which has led to the employment of 19,800 people in Changning, and the per capita annual income of tea farmers has reached 3,500 yuan.
In the lush and lush atmosphere, driven by the "clouds", the Hengyang tea industry has shown a sunrise-like brilliance. Nanyue District, Changning City and Hengshan County were listed as key counties in the construction of tea advantageous areas in the province; Nanyue District and Hengshan County are listed as the "one county and one special" leading characteristic industry development guidance directory in Hunan Province. Changning City won the title of "National Key Tea Producing County" and was named "China's Ecological Organic Tea Town".
Hair glory grows
With the introduction of a series of tea planting awards and supplementary policies in Leiyang City, the establishment of the Jiangtou Gong Tea Association, the former "coal boss" Liu Haijian felt the moisture of "cloud and mist" and changed his industry to green, so Jiangtou Ecological Agriculture Development Co., Ltd. turned out to be in Longtang Town, a traditional tea town. At present, the company has built more than 3500 acres of tea gardens. With the increase of the scale of the tea garden base and the formation of the tea garden landscape, coupled with the natural landscape scenery of the base, the enterprise layout upgrades the industrial chain, promotes the integration of the three industries, and develops leisure agriculture, which has opened up a new way for rural revitalization.
A spring rain and an autumn. Like Jiangtou Ecological Agriculture Development Co., Ltd., there are 13 tea processing enterprises in Longtang Town. Among them, there are 2 provincial-level leading enterprises, 4 Hengyang municipal-level leading enterprises, 16 tea gardens of more than 500 mu, more than 6,000 tea farmers, and nearly 20,000 mu of tea gardens in the production area.
In the fiery land of Hengyang, the tea industry triggered by the "Nanyue Cloud And Mist" continues to flourish. 2009 is a node of the spring equinox, this year, as the first tea enterprise in Hengyang City, Nanyueyi Green Organic Tea Development Co., Ltd. was rated as a leading enterprise in agricultural industrialization in Hunan Province. Since then, Hengyang Tea has taken a healthy step, and by 2018, the city has a total of Nanyueyi Green Organic Tea Development Co., Ltd., Leiyang Jiangtou Ecological Agriculture Development Co., Ltd., Changning Futa Agricultural Science and Technology Development Co., Ltd., Changning Xinghua Agricultural Development Co., Ltd., Hunan Huiguang Ecological Agriculture Comprehensive Development Co., Ltd. 5 tea enterprises into the door of provincial-level leading enterprises.
With the strong operation of the "Nanyue Yunwu" public brand, Hengyang ushered in explosive growth in 2020. Hunan Changjian Agricultural Development Co., Ltd., Hunan Gujia Tea Industry Ecological Agriculture Technology Co., Ltd., Changning Yaoyuan Ecological Agriculture Science and Technology Development Co., Ltd., Hunan Hujiayuan Tea Industry Co., Ltd. 4 tea enterprises jointly stepped into the palace of Hunan Province's agricultural industrialization leading enterprises.
When it comes to "Nanyue Clouds", Changning is the most typical. In order to expand the tea industry, Changning City has continuously increased its efforts to attract investment and investment. In recent years, a total of 31 tea enterprises, 25 tea professional cooperatives, 43 tea houses, 156 physical stores and online stores have been built. The city has formed 4 provincial-level leading enterprises and 10 municipal-level leading enterprises. Under the guidance of the policy, the scale of the tea industry in Changning Has been continuously expanded. The city has newly developed 75,000 mu of high-standard organic tea gardens and transformed 15,000 mu of old tea gardens. Every year, according to the speed of no less than 5,000 mu of new tea gardens, the scale of 100,000 mu of high-standard organic tea gardens is formed.
Hunan province characteristic tourist town - Hengnan County Baogai Town is a thousand years of ancient town, especially a green (tea) a white (white fruit) famous, Baogai organic tea in the province has a certain influence, the town has 3 tea companies, 5 tea farms, 3 tea planting professional cooperatives, tea garden scale of more than 480 hectares, is Hengyang City's larger high standard contiguous, all good organic tea garden.
At the same time, support and encourage tea enterprises to carry out organic tea certification. Since Nanyue Organic Tea Base obtained the first organic tea certificate in Hunan Province, Qidong Fengfeng Tea Farm and Changning Tashan Tea Base passed the organic tea certification of Swiss IMO and The German International Ecological Certification Center, the city's tea producers and operators have increased the certification of organic tea origin and product quality. 12 tea enterprises in the city have passed the certification of organic tea production and product quality of the national authoritative institutions, and the area of organic tea gardens in the city has reached 2300 hectares.
The spread of "Nanyue Cloud" also made hengyang tea famous. The city has formed a cascade phalanx of 9 provincial tea leading enterprises in Hunan Province for agricultural industrialization, 22 municipal tea leading enterprises for agricultural industrialization in Hengyang City, and 2 national-level tea professional cooperative demonstration societies.
As the sun rises
On October 29th, a brainstorming "Tea Tourism Integration" seminar was held at Nanyue Yilu Organic Tea Development Co., Ltd. In addition to the leaders of the District People's Congress, the Tea Tourism Cultural Industrial Park Project Headquarters, the Cultural Tourism and Sports Bureau and other relevant units, there are more experts, scholars and tea associations, tea enterprises, base leaders and tea farmer representatives.
How to upgrade the tea garden into a park, the tea area into a scenic spot, tea into a cultural tourism product, how to innovate tea + religion, tea + research, tea + health, tea + homestay, and finally reach the vision of ecological tea garden, wisdom tea garden, and adopt tea garden, so that tea and tourism become the two wings of Hengyang's high-quality economic development, and the earnest discussion will depict a "small sample" of Nanyue. From the Longchi Gong District to the Tibetan Scripture Hall, from Guangji Temple to the Iron Buddha Temple, build a tea journey path of Zen tea. Relying on the market of millions of tourists, a systematic experience is formed: climbing a mountain, worshiping a Buddha, tasting tea, and praying for a lifetime.
Tea and travel, in today's Hengyang, show a natural logical relationship.
Located in the Yumai of Nanling, Shiyuan Village of Tashan Yao Nationality Township has explored a new development path according to its average altitude of 800 meters and a forest coverage rate of 95%. Driven by the "Shili Tea Corridor Industrial Park", Yaoxiang has realized the organic combination of ecological industry and agricultural leisure, and has become a national ecological and cultural village, a beautiful rural demonstration village in Hunan Province, and a demonstration village for the construction of new rural areas in Hengyang City. The per capita income of the whole village exceeded 13,000 yuan.
Such a beautiful countryside, because of a "cloud and fog", is all over the land of Hengyang.
By 2020, in the evaluation of hunan provincial star leisure farms (named "Hunan leisure agriculture and rural tourism star enterprises (park)" since 2018), Hengyang tea enterprises and their new economic organizations have been rated two five-star leisure farms, three four-star leisure farms, and four three-star leisure farms.
In 2014, Jiangtou Gong Tea Garden of Jiangtou Ecological Agriculture Development Co., Ltd. was awarded the five-star leisure farm in Hunan Province.
In 2014, the "Yueyun Tea Mountain Tour" eco-tourism area in Nanyue District won the "2014 Hunan Tea Top Ten Tourism and Leisure Demonstration Base".
Changning Tashan Yao Nationality Township Shiyuan Village Tea Brigade Culture Expo Park and Leiyang Jiangtougong Tea Garden were selected as the 2016 'Hunan Tea "Top Ten Most Beautiful Tea Gardens".
In 2017, Changning City was awarded the "Top Ten Tea Tourism Scenic Spots" of Hunan Tea in 2017.
Hunan Huiguang Ecological Agriculture Comprehensive Development Co., Ltd. won the title of "Thirty Most Beautiful Tea Gardens in China" in 2017.
In 2018, Changning City was included in the national rural first, second and third industries integrated development pilot zone.
In 2020, Hunan Huiguang Ecological Agriculture Comprehensive Development Co., Ltd. Shuangquan Farm was awarded the "Five-star Enterprise (Park) of Leisure Agriculture and Rural Tourism in Hunan Province".
Near the water tower platform is more monthly. Nanyue District focuses on "Nanyue Town Tea Culture Street" and "Shouyue Township Shanwan Ten Mile Tea Town", and strives to create a global tourism route for tea tourism, and has created a number of special tea art programs and influential art works such as "The Story Behind the Tea Song" and "Cloud And Mist Tea Fragrance", which are sought after by the market. Yanxia Tea House, DanMingju Tea House and Shuimu Furong Tea House were rated as "Top Ten Characteristic Tea Houses in Hunan Province" and "National Top 100 Tea Houses", and have become important landmarks of Hengyang tea culture.
Nanyue is flying alone. Nanyue, really took off. If it is a cloud that flies, it is a "cloud" that takes off.
Adhering to the tea industry development idea of "expanding, improving quality and creating products", Hengyang City has realized the variety of fine seeds, planting scale, management standardization, operation industrialization, marketing branding, and built "Nanyue Yunwu" into a public brand that does not live up to Nanyue.
How can the countryside be revitalized? By 2025, the tea planting area in Hengyang City will develop to 20,000 hectares, and the comprehensive output value of the tea industry will reach 10 billion yuan.
This is the answer of "Nanyue Cloud".
[Editor-in-Charge: Listen to The Week]
[Source: New Hunan Client]