How can the high mountains hinder the white clouds from flying

How can the high mountains hinder the white clouds from flying

——Dong Xiaomei, chairman of Qin'an County Lingxian Fruit Industry Farmer Professional Cooperative

Dong Xiaomei started her business in 2015. He is currently the chairman of Qin'an County Lingxian Fruit Industry Farmer Professional Cooperative. For many years of work, she has devoted herself to entrepreneurship with the spirit of hard work, pioneering and innovative, and bravely shouldering heavy burdens, and has made positive contributions to the development and growth of the enterprise and the strong will to break through the barriers and win the narrow and do good work. Guiyuan Hong Fruit Industry Co., Ltd., which she founded, was recognized as a county-level leading enterprise in November 2018, a key leading enterprise in Tianshui City in October 2019, a rural science popularization demonstration base in Tianshui City in December 2020, a rural employment factory in June 2021, and an excellent fruit marketing enterprise in 2020 by the county government in September 2021. In December 2021, it was recognized as a scientific and technological innovation enterprise in Gansu Province and a key leading enterprise in agricultural industrialization in Gansu Province by the Department of Science and Technology of Gansu Province. In January 2022, Dong Xiaomei personally won the "Entrepreneurship Talent Finalist" in the provincial finals of the National Rural Entrepreneurship and Innovation Project Creativity Competition of the "Millions of Millions" Entrepreneurship Leading Project "New Professional Farmer" Entrepreneurship Talent Selection Activity in Gansu Province, a member of the CPPCC of Qin'an County, and a leader in getting rich.

1. Accurately anchor the coordinates and strive to be the "leader" who takes the lead in getting rich.

If you identify the direction, you will not be confused; If you find the right path, you won't take a detour. 10 years ago, Dong Xiaomei worked at Jiangsu Provincial TV Station, and at the peak of her career, she resolutely chose to resign and return to her hometown to do e-commerce and sell Apple. At that time, she met with almost everyone's opposition, but she was a persistent person, and her dream was to help her hometown make the apple industry bigger and stronger, and help the poor hometown parents to get rid of poverty and become rich. With the sharp mind and experience she cultivated when she was a reporter, she continued to write a glorious chapter of struggle in the vast world of her hometown. At that time, the country was in the period of poverty alleviation, and the county vigorously developed industrial support, and she actively responded to the call of the country and returned to her hometown to start a business. Apple is Qin'an's pillar industry, after Dong Xiaomei returned to her hometown, she saw that the parents and villagers in her hometown sold the apples they had worked so hard to grow to the intermediary at a very low price, and she couldn't earn a few dollars a year, so she came up with the idea of doing Douyin and doing self-media to help the villagers sell apples. She always believes that innovation is the inexhaustible driving force for the development of the times. For individuals, she can't start a business with the old idea, she must focus on the "big goal" of the country's targeted poverty alleviation, do her own "small goal" to drive the masses to get rich, and strive to contribute to the "two goals".

Second, do our best to be responsible, and strive to be a "doer" to promote agricultural income.

"Enriching the people is the voice of the masses and the expectations of the people, and it is also the most important thing that everyone who cares about the people should do and must do well." Dong Xiaomei said.

Based on the reality of her hometown, she founded an economic entity to share the worries of the government and solve problems for the society. She carried forward the spirit of hardship and hard work, in accordance with the development ideas of the county party committee and the county government of "building a base, adjusting the structure, developing the industry, and promoting income increase", aiming at the favorable opportunity for the rapid development of Qin'an forest fruit industry, and founded the Qin'an County Lingxian Fruit Industry Farmer Professional Cooperative in 2020 with the production, acquisition, storage, processing and sales of apples and peaches as a one-stop cooperative, with 13 permanent employees, 5 members and 64 farmers. The cooperative has current assets of 5.856 million yuan, fixed assets of 6.8 million yuan, and 1 cold storage building, which can store more than 1,000 tons of fruits, with annual sales of more than 7.56 million yuan. The cooperative has signed long-term supply agreements with fruit foreign trade companies in Lanzhou, Chongqing, Beijing, Shanghai, Zhejiang and other countries. At the same time, the cooperative has established a stable contract product supply relationship with professional fruit farmers and larger fruit brokers, with stable supply channels, and attracted a large number of professional fruit brokers to engage in fruit distribution, which directly and indirectly drove the development of surrounding industries such as labor, packaging, transportation, and services.

3. Bravely climb the peak of innovation and strive to be a "demonstrator" of hard work.

It is said that the newborn calf is not afraid of the tiger, under the premise of no experience, she bought the apples in the village at a higher price than the market price, but soon encountered the biggest difficulty - "sales", she herself worked hard for several months, because she did not understand marketing, did not understand the drainage, received very few orders, at that time there was no cold storage, need to go to other people's cold storage storage, to pay a very expensive storage fee, lost a lot of money. She searched for land, merchants, payments, and projects, and went through a lot of hardships. At present, the cooperative has begun to take shape, and has initially built a production, supply and marketing system of "ten cold chain logistics ten bases and ten farmers" in the wholesale market of origin, and the cooperative covers an area of 860 square meters, 5,000 square meters of trading venues, 3,000 acres of alpine green apple base, 2,200 square meters of apple refrigeration and fresh-keeping primary processing workshop, and 10,000 tons of fresh-keeping warehouse. It has driven more than 5,000 surrounding fruit farmers, with an average income increase of 5,000 yuan, and at the same time established a poverty alleviation workshop to support more than 110 households in difficulty, realizing the employment of 56 people in monitoring households and increasing income by 10,000 yuan. At the same time, in Guangzhou, Chengdu, Lanzhou, Guiyang, Xinjiang, Jinhua, Nanning and other seven cities to establish a sales branch, all-round coverage of the motherland, the southeast and northwest, the national branch to the first bulk wholesale business as the basis, the establishment of the first and second distribution channels, and China Resources, Guoguojia, Parkson, Wanda, RT-Mart and other large superb to establish a long-term supply relationship, joint venture relationship, China 832 platform, Jingdong, Ali first-line mainstream e-commerce platform to carry out cooperation, to provide high-quality and stable direct supply sources.

Fourth, highlight early planning, and strive to be a pragmatic and progressive "diamond diamond".

While making achievements, Dong Xiaomei actively planned the innovation and development of cooperatives to a higher level. She took the lead in setting up a technical service and production trusteeship team, planning to set up a technical guidance group, an agricultural material supply group, and a mechanized operation group to promote the large-scale, standardized, high-quality, and efficient production of orchards, focusing on guiding fruit farmers to apply modern orchard management technology, unified purchase and supply of agricultural production materials, and orchard mechanized operation trusteeship, etc., to effectively resolve the contradiction between the decline in the quantity and quality of high-quality products and labor force in the current orchard production, and improve the level of orchard management. The apples of Lingxian Fruit Industry Farmer Cooperative will be on CCTV in 2021, and will be tasted by Zhu Xun, Gong Yan and Ma Yue, summarizing the three characteristics of thin peel, sweet taste and sufficient juice moisture, and fully affirming and publicizing the high-quality fruits in the mountains of Lingxian Fruit Industry Farmer Cooperative.

There is only the wonder of doing it, and there is no brilliance waiting for it. No matter how grand the ideal is, it is too big to say, and it must be implemented in action in the end. Entrepreneurship is to focus all your thoughts on entrepreneurship, use all your skills to accelerate development, and put all your efforts into promoting the implementation, with a firm belief that does not loosen, a tenacious spirit of repeated defeats, and the courage to innovate and dare to think and do, down-to-earth and conscientious. At the same time, we must keep the fathers and people of our hometown in our hearts, never forget our original intention, and always remember to give back to our hometown, create more jobs for the people in our hometown, and let the masses have more employment income, so that the masses will care about and love us and provide us with a steady stream of motivation.