An important factor in the fiery group is the use of the acquaintance relationship chain, the acquaintance social spread is fast, the cost of placing orders is low, so the development is getting faster and faster.
Nowadays, the group game has been developed for many years, the market has been precipitated, and everyone can see the traditional e-commerce model led by Pinduoduo.
New Syndicate Mode (Viral Marketing)
1. Marketing based on acquaintance relationship chain, fast conversion rate of activity dissemination
For e-commerce, WeChat is the most abundant entrance to traffic. The biggest advantages of the group activity are the fast dissemination speed, the high conversion rate caused by the acquaintance relationship order, the obvious efficiency of pulling new, the efficient management of the user organization, and the obvious group effect. The group is developing and growing in the WeChat system, and the way to play the group is to achieve the form of preferential treatment for the number of people on WeChat, so as to achieve the dual purpose of absorbing powder + group purchase. The gameplay of the community group is simple and rough, but the sales volume is amazing, and it is precisely because of this that there is a trillion outlet concept of the community group.
2. Win-win gameplay system for merchants and users
Breaking the traditional advertising and marketing methods of traditional e-commerce relying on a large amount of funds to buy traffic, the group has seized the interest needs of consumers who are eager for affordability and cost-effectiveness, and spreads through weChat, a huge social channel, to achieve the purpose of drainage and sales. Through the grouping, the problem of large inventory pressure of enterprises can be effectively solved. At present, the cognition of the group is still limited to online, and there is little research on offline gameplay, although Ali, Suning, Jingdong and other large enterprises have begun to innovate the group model, but have not taken positive and effective actions. However, it is foreseeable that in the future, the group will no longer be limited to the e-commerce platform, and the development of offline group will drive another economic boom in the real industry.
3, regardless of success or failure, there are gains; do not hurt the network, participate in the earning!
The traditional group mode is basically through advertising, as well as order single draw to give to the promoter, for users, has long been paralyzed or even very disgusted, the new group play, combined with social e-commerce + group play in the humanized, personalized service, better to make profits to customers, customers are not limited to the order of the group of lottery rewards, there are more other rewards.
4, more perfect product categories, users have more choices!
The traditional group mode product is single, the user in the product selection, only the group product can choose, suppose I do not want to piece the red wine, I want daily necessities, washing powder detergent those, the new group mode in this regard to do a very detailed optimization, not limited to the group of products, through the same amount of consumption coupons, in my mall can be exchanged for the same amount of products, or in the way of consumption coupons + change in exchange for more expensive products.
5, a strong reward mechanism, and users also have the opportunity to take the product for free.
The traditional group mode is to win the lottery this direct delivery, for the user's stickiness will be relatively slow, or have been used to numb, no attraction, the new group mode through big data analysis, as well as the actuarial calculation of product prices, the implementation of each consumption in the corresponding electronics, so that customers really feel the cost-effective, in the send him the same amount of shopping funds, each time the group successfully released 5%, batch of his front consumption back.
Anatomy of the new puzzle mode gameplay
The national group model combines the current popular "social e-commerce" and "shopping method", and maximizes the profits in product sales to users participating in the group through a more humanized reward mechanism. While encouraging users to participate and share, it can also drive the sales of platform products and achieve the effect of "win-win for all parties".
Users can freely choose the group activities of 100, 300 yuan, 500 yuan and other product prices on the platform, and the group will start after 10 people, 3 people can win the lottery (successful purchase), and 7 people can not win the lottery (purchase failure).
"Regardless of success or failure, there are gains" analysis; 3 people won the lottery (successful purchase)
1. Products or the equivalent purchase currency of the corresponding price can be obtained;
2. 100% of the "Shopping Fund" (commodity price) can be obtained;
3. Unlock 5% of the "Shopping Fund" (if there is a "Shopping Fund");
4. You can get 10% of the "dividend points" (commodity price);
7 people did not win the lottery (the purchase failed)
1. The platform will refund the full amount of the money participating in the group;
2. Can get 5% advertising reward (commodity price);
3. It is also possible to unlock 5% of the "Shopping Fund" (if there is a "Shopping Fund");
Users can get: Advertising revenue
The continuous change of the platform operation mode and gameplay (that is, "field change"), so that the platform's original hard-earned users are lost, which in turn leads to every change of "scene"
It is necessary to accumulate users "from scratch", which is a waste of manpower, material resources and resources.
The existence of the "super APP" allows platform operators to no longer have to worry about missing out on new models, nor do they have to worry about the failure of a platform to make the accumulation of users in the early stage be in vain - no matter how the platform model changes, users will only increase and drain each other! And you can use this accumulated user to use the super APP as the entrance to divert the flow to major platforms, such as cloud platforms.
Users can get: Bonus mode
Promotional Rewards
Refers to the purchase of products by fans, promoters who have a straight line up to the level can get part of the product profit rewards of the business, fans become promoters to get commissions, and the platform achieves fan growth and fission spread.
Store Rewards
It means that the platform operator uses a certain proportion of the product profits to reward the promoters with outstanding performance in the platform, and evaluates the corresponding store level according to the performance of the promoters and distributes their corresponding rewards.
Premium Rewards
It means that the platform operator divides each level of promoters into 3 levels on the basis of the original "promotion rewards", so the promoter level is subdivided into the 9 roles of "3 * 3", and the promoters are rewarded with the corresponding level ratio.
Regional Rewards
Refers to the platform operator according to the performance of the promoter to give them the right to apply for regional agents, and according to the actual situation to allocate the area under their jurisdiction; the promoters who become regional agents have a certain proportion of product profit rewards.
Performance rewards
Refers to the platform every time a commodity is sold, a certain proportion of profits are drawn from it as a reward and put into the prize pool, accumulated to a certain period of time and then distributed to the promoter according to the rules.
Team Rewards
Combined with store rewards, by setting different team performance goals every month, different proportions of team rewards are given to people who correspond to the identity of the store, so as to motivate team leaders to have a greater sense of performance goals and motivation.
