Big brands like Maotai and Wuliangye can come even if they don't drink alcohol, mainly because their reputation is loud, and their products are also sought after by consumers. But when it comes to the following two liquors, if they are not locals, there are really many people who do not understand, and liquor novices may not even have heard of it. Unveil the mystery of these two liquors today and have a good chat with everyone! #白酒研酒社 #
Dongjiu is one of the eight famous wines in China, and its history can be traced back to the Wei and Jin Dynasties, which is much older than Moutai. There are so many liquors in Guizhou, but only Maotai and Dongjiu have entered the ranks of national famous liquors, but there has been a polarized development trend. Moutai has become a nationally renowned sought-after commodity, but Dongjiu can only shine silently in Guizhou.
There are two reasons for this situation of Dong liquor, one is the large-scale OEM production of Dong liquor in the 90s; the other is that zhenye group stopped the production of dong liquor in the later period and replaced it with strong liquor. Not only has it lost the reputation accumulated over the years, but it has also interrupted the development of Dong xiang-type liquor. Until 2008, Wanxiang Group took over Dongjiu to re-embark on the development path of "Dong Xiang Type", achieving sales of 1 billion yuan in 2020, and achieving 100% year-on-year growth in profits and marketing scale in 2021.
In today's gradual diversification of the liquor market, Dongjiu wants to go out of Guizhou and break into the liquor market, and it still needs more time to make up for the previous misses.
"Why is there only Du Kang to relieve your worries?" The praise of Dukan wine has never been stingy, and many people can learn about Dukan wine through poetry. However, at present, the development status of Dukang wine is not as good as before, which has a great relationship with its own brand operation.
On the one hand, Ducan's self-containedness. Deep ploughing in Henan is what Du Kang Liquor has been doing, and has not conformed to the changes in the liquor market for national development; on the other hand, it represents the lack of products. Like Maotai and Wuliangye, there are representative products that everyone calls for export, but Du Kang has not made sufficient efforts in creating a single product. The current liquor market is simply a "fairy fight", and it is even more difficult for Du Kang liquor to emerge.
But in Henan, Du Kang liquor represents not only a liquor, but also carries the cultural heritage under the historical precipitation. Therefore, buying and drinking Du kang wine still has a feeling for the locals in Henan, and the taste of Du Kang wine is also quite good, which is a delicious and inexpensive grain wine.
In fact, whether it is Dong liquor or drunkard liquor, it is a microcosm of the liquor market. There are many good quality liquor brands that have gradually declined due to various internal or external influences, becoming small brands that are not noticed. If you also know what little-known delicious liquors are welcome to leave a comment in the comments section to share! A good brand should go out and let more people know!
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