"How to relieve worries, only Du Kang", a sentence of Cao Cao at that time, achieved the ancient reputation of Du Kang wine. Therefore, Henan (referred to as "Yu"), which can produce "Du Kang liquor", has always been one of the most "envied" provinces in many major liquor production and marketing provinces. Under the aura of "Du Kang Wine", Yu Wine was once unique.
In that year, Yichuan Dukang wine was listed as a state banquet wine, songhe grain liquid, known as "emperor sacrifice wine", was selected as one of the seventeen famous wines in China, and its local brand Yangshao ranked third in the country in terms of production and sales from 1998 to 1999. Embarrassingly, to this day, when Henan people drink or invite guests, the first choice is not local wines such as Yichuan Dukang wine, but foreign wines such as Maotai.
Although Henan's liquor has rushed to the front line of liquor, with the development of the times, under the attack of foreign brands, Henan's local brands have gradually declined. Up to now, the Henan market with a scale of up to 60 billion yuan, and the high-end market of more than 800 yuan (with a capacity of about 13 billion to 15 billion) are basically occupied by foreign wines such as Maotai and Wuliangye.
As we all know, the main consumption scene of liquor above 800 yuan is not business banquets, gifts, or wine friends who know the goods to collect and drink. Some data show that it is interesting that Jingdong Supermarket released the "Z Generation Alcohol Consumption Report" report, showing that 800 yuan and above products accounted for 70%. Among them, the number of liquor users in Henan Province accounts for the first place in the country, and the proportion of young people in the 26-45 age group among its liquor consumers accounts for 73.2%.
In the environment where young people generally do not like to drink liquor, the above data means that the high-end market of more than 800 yuan is dominated by Moutai and Wuliangye in Henan, and its local young people prefer foreign wines such as Moutai and Wuliangye when buying wine, mostly for the purpose of entertaining distinguished guests or giving gifts.
According to statistics from relevant sources, in the high-end wine market in Henan in 2021, Langjiu accounted for about 500 million yuan, Luzhou Laojiao exceeded 500 million yuan, Wuliangye was about 3 billion to 4 billion, and Moutai accounted for about 8 billion. The former Yujiu six golden flowers Yangshao, Du Kang, Song He, Baofeng, Zhang Gong, credit shop, etc., not only can not hold Henan, but also by these foreign wines squeezed to the low-end market, the products are mostly concentrated in dozens of yuan to 300 yuan.
However, in the low-end market, Henan local wine almost "can't beat" Yanghe. The data shows that about 50% of the market share of Henan's low-end liquor is divided up by products such as Yanghe's Haizhilan. Among them, of the sales of 60.798 billion yuan in 2018, Yanghe's sales reached 3.5 billion yuan in Henan alone. The total Yu liquor accounted for only 23.19% of this proportion, that is, 14.099 billion.
To put it simply, the wines preferred by Henan people for inviting guests or giving gifts are mostly Maotai and Wuliangye, and most of the wines they drink are Yanghe, and even Fenjiu, Xifeng, Gujingfang and other wines.
According to this, is it true that the local wine in Henan is all "bad wine"? Non-also, Henan local also has a lot of good wine, but yu liquor has gone, want to regain the recognition of the public, the road is long. So the question is, Henan wine lovers, will guests choose local wines such as Yichuan Dukang wine for drinking?