Behind the fiery public examination: vocational training has become a new battlefield for educational institutions, and the track has been further subdivided

Economic Observation Network reporter Wang Xinning After K12 education was pressed the flameout button, the adult education and vocational training track became even hotter.

But K12's teacher transition is not easy. An employee who has worked in New Oriental for 4 years told reporters that for those teachers who have been laid off, it is not an easy task to quickly enter vocational training institutions, "because they do not necessarily have the experience of public examination and examination of public institutions."

K12 Teacher Transformation Puzzle

The concept of vocational education is broad, including academic education and vocational training. Among them, vocational training covers recruitment examination training for civil servants, public institutions, college teachers, counselors, etc., various professional qualification training such as teachers, physicians, law, finance and accounting, and also includes subdivisions such as pre-job training.

Taking the civil servants in the vocational training gate category as an example, this year's national examination registration review work has ended, and a total of 2.123 million people have passed the qualification examination of employers, an increase of 40.4% over last year's 1.512 million applicants. According to the Ministry of Education, there will be 9.09 million college graduates in 2021, an increase of 350,000 over last year.

Li Xuan, who will graduate with a master's degree in June next year, has spent tens of thousands of yuan on vocational training to find a suitable job. Li Xuan told reporters, "Now there are more than half a year before graduation, I interviewed banks, Internet and other companies, I have no offers on hand, on the other hand, I am also reviewing and preparing for civil servants, teacher qualification certificates and so on." Under the epidemic, I still want to go to a more stable unit, and as far as I know about the employment of my classmates around me for several years, I feel that civil servants are still the best, civil servants can't go to school, and enterprises are my last choice. ”

According to the National Bureau of Statistics, the average wage of employed persons in urban non-private units in 2020 is 97,400 yuan, and the average wage of employed persons in private units is 57,700 yuan. According to the industry, non-private urban units are divided into 19 industries, and their unique "public management, social security and social organization industries" have an average wage of 104,500 yuan, which is not as good as that of high-paying industries such as the Internet and finance, but exceeds other 11 industries.

In addition, according to the Provisions of the National Bureau of Statistics on the Composition of Total Wages, workers' wages are composed of hourly wages, piece-rate wages, bonuses, allowances and subsidies, overtime wages, and wages paid under special circumstances, and various expenses related to labor insurance and employee welfare are not included in the total wages. Therefore, the difference in the payment of five social insurances and one fund, especially the provident fund, makes all kinds of "with staffing" work more attractive.

In addition to the attractiveness of stability and income, the reason for the popularity of this year's public examination is also the public examination after the departure of education and training personnel. An employee who has worked in New Oriental for 4 years told reporters that the impact of the double reduction policy on layoffs is mainly in the teacher position, and most of the teachers who have been laid off around her are conducting examinations or examinations.

"The transformation of our school sales post is relatively easy, you can transfer to do some new business, including research department, learning machine, etc., research is summer camp winter camp, with children playing while learning." If you want to say a proportion, I feel that at least 2/3 of these people go to the examination and graduate school, due to the relatively large mobility of education and training institutions, the average age of our campus is about 25, 26 years old, are young people who have only graduated for a few years. In addition to taking various examinations, some of the people who are better at lecturing are also going directly to private schools as teachers. The employee said.

For institutions that originally focused on K12 education, quality education and vocational education are the two major directions of future transformation and development. In September this year, Xueersi Peiyou announced the official launch of the quality education brand "Xueersi Literacy Center"; its parent company, Hao future, set up the Qingzhou brand in the field of adult education, facing graduate school, language training and study abroad. Gaotu Education will also shift its focus to adult education, launch a new version of the APP, and launch courses such as college student examinations, public examinations, teaching aids, and study abroad.

At the same time, the employee told reporters that for these laid-off teachers, it is not an easy task to quickly enter the vocational training institutions, "because they do not necessarily have the experience of the examination of public institutions and institutions, the teachers of the education and training industry in the past few years are very very busy, and they are indeed busy making money, and their only advantage is the experience of lecturing and typhoons." However, vocational training institutions require at least a general understanding of the content of the examination, and the lecturers they want to recruit may be people who have taken many examinations in various units, and are very familiar with the examination process and question type content. My former colleagues also have this reason to go to the exam, first accumulate experience, even if you don't take the exam, it will help you transform it later. ”

The track is further subdivided

At the same time, veteran players in the vocational education track are also speeding up the pace of development, and Chalk.com, founded in 2012, completed a series A financing on January 1 this year, raising $390 million, which is also the first public financing since its inception. According to the "Report on Investment and Financing Data of Vocational Education in the Past Ten Years" released by The Enterprise Investigation, in the first three quarters of 2021, a total of 33 financing incidents occurred in the vocational education track, an increase of 94.1% year-on-year, and the total amount of disclosed financing exceeded 5.30 billion yuan, an increase of 206.4% year-on-year.

Wang Fan, a manager of a college recruitment agency, told reporters that there are two major trends in vocational education at present, one is the online curriculum, and the other is the further subdivision of the track. "To tell the truth, this industry has developed for so many years, and there are large-scale public education and Huatu education, which is already the Red Sea." Latecomers tend to do localization and segmentation tracks, for example, we focus on only a few positions in colleges and universities. Since the question types may be different in each region and each school, we will go deep into each region and even each school. ”

According to Wang Fan, their company has developed since 2018 and has a number of branches in Shenzhen, Beijing, Wuhan, Chongqing and other cities. "Taking our key business counselor position as an example, the university counselor position is becoming more and more important in the current environment, after all, the counselor is responsible for the ideological and political work of students. In the past, this position may only be a student cadre to concurrently, or recruit some external staff, but now they are all staffed, and the recruitment conditions are getting higher and higher, and there are doctors who want doctorates. ”

For the opportunity to enter the industry, Wang Fan said, "At first, we only sold the relevant information of the counselor exam online, in fact, it is the written test and interview questions of a certain year of a certain position in a certain school, which are accumulated year by year, and the people who have taken the previous exam have information to use to the next session." It's only been about a year since we really started training, and this year we've achieved nearly six million revenues, and the operating costs are very low, which is a good start. ”

The prosperity of the industry is good for investors and entrepreneurs, but for job seekers, what is facing them is the dilemma of "everything can be trained".

Li Xuan is not looking for a job for the first time, before graduate school, she worked in the education and training industry, and resigned before the "double reduction". For her, who has enjoyed the dividends of the education and training industry, her biggest feeling is that "I feel that the development trend of vocational training is exactly the same as when education and training began, which aggravates people's anxiety about finding a job." After the double reduction, K12 training cannot be carried out, and this fire has been burned to the head of college students and graduate students. ”

"Where would I spend money to apply for work when I used to look for a job?" At that time, I just went to the forum to find interview experience, and consulted with the senior student about how a certain company was. At present, not only civil servants need to be trained, but also public institutions, school teachers, and large enterprises and factories have training classes, and even when they go to bank teller posts, they have class reports. I added a bank preparation group, originally just to see the experience of others, but went in to find that the group is a group of teachers from Gordon Education, and nine out of ten people have signed up for classes. And according to my experience in applying for a job in a bank a few years ago and this year, the topic is really a lot more difficult, not to examine what kind of person you are, but to examine whether you really understand the financial industry and have to prepare for professional knowledge. Li Xuan said.

According to Li Xuan, she has consulted enterprise offer training, civil servant training and university teacher training. And civil servant training is very similar, the training of enterprises is also divided into two kinds, one is to provide candidates with career tests, resume changes, interview training and other services, the price is less than 20,000; the other in addition to the above services, but also responsible for helping fresh graduates find internships and take offers, generally in 4-5 million, can not get the offer full refund.

"The job training institutions I consulted should all have large factory resources, they know what kind of people the target company is biased towards recruiting, and then change your resume in that direction to make your person like HR." Maybe you go to the company where haitou has no chance, and if you find these institutions, you can get the opportunity to push inward. But in the end I didn't spend money on this, because their company was in Beijing, Shanghai and Shenzhen, and we couldn't even meet each other, and they didn't know me and came to me to do career analysis, afraid of being pitted. She said.

At the same time, the biggest confusion of Li Xuan's job search this time is whether the unit can recruit really suitable people under such a commercial operation. What about people who don't have the money for training? Why don't the people who do the training go to the good company or unit themselves? Zhihu more netizens said bluntly, "Now do any industry, the industry itself may have a general income, but doing induction training in this industry is very profitable, it is really a spectacle." ”