Have you heard of the metaverse?
If not, have you ever fantasized about wearing a helmet or a pair of glasses like In many science fiction works such as Sword Art Online? Even let the virtual world and the real world be completely integrated, walking on the road can also fight monsters and upgrades, watch the performance of virtual idols?
In the not-too-distant future, all of this will become a reality. And this is just the tip of the iceberg of cross-border integration in the metaverse era.
What is the metacosm?
A few days ago, the "Cross-border Integration in the Meta-universe Era" Summit Forum was held in Shanghai Fengyuzhu Building. The forum invited representatives from various industries such as domestic Internet, technology, and finance to attend, and around the hot topics related to the metaverse, the on-site guests brought wonderful sharing based on different industry perspectives.
Although there are still differences in the definition of the metacosm, Jiao Juan, chief analyst of the media industry at Essence Securities, synthesized the existing research and defined the metacosm as "a virtual collection that includes the real physical world and digital everything." This "everything" includes not only the buildings, roads, objects, etc. of the material world, but also the sensory experiences such as human touch.
She pointed out that the metaverse has four major characteristics. In the metaverse era, the user's identity began to be virtualized. With the support of artificial intelligence, the stories of games and other scripts began to vary from person to person, with open plots and endings. Users can enjoy an immersive experience. In the world of the metacosm, there will be its own economic system.
How does the metaversity develop in localized?
Jiao Juan believes that the depression of back-end infrastructure is one of the advantages of the domestic development of the meta-universe track.
See +AR is the leading AR infrastructure service platform in China, the company independently developed China's first AR engine EasyAR, with 200,000 developers worldwide. Tu Yi, co-founder of Vision +AR, demonstrated some innovative empowerment and application cases based on the augmented reality open platform at the forum: holographic tour guides, spatial explanations of amplified cultural relics details, and even historical restoration.
According to Tu Yi, at present, in Shanghai Changtai Plaza, you can already experience the meta-universe. As long as you wear a pair of glasses, the usual familiar square will instantly become a "virtual world", and the flashing cursors on the building, the "little monsters" walking on the road, and the hot air balloon floating in the air make people feel as if they are in a game. But at the same time, the real road, shopping malls, pedestrians will not be affected and disappear or distorted, people can explore the virtual world while walking normally in the square.
"The entrance to the metaverse is VR or AR glasses, which need access to spatial computing to roam the real-world metaverse." Tu Yi expressed. The world in AR glasses needs to be based on the physical environment, and the physical environment is stored in the cloud through spatial computing in order to achieve activity in the metaverse.
Games, on the other hand, are considered to be the closest scenes to the metaverse at the moment. Qiao Haixin, head of strategy at Yahaha, an interactive experience creation platform, introduced their codeless multiplayer interactive entertainment creation platform "Yahaha", which is essentially a 3D interactive content and social platform.
Qiao Haixin said that games are the most direct association of visual immersion. In the game, the player has a virtual identity, and the game world constructs a different worldview from reality, and a new economic system is established in the game world. The game world of the Metaverse Era is expected to achieve 3D immersion + RPG (Virtual Identity Substitution) + multiplayer real-time interaction.
What is the key to the metaverse?
Zeng Ziguang, the technical leader of the Fengyu Building Metaverse Plate, mentioned that immersion is the primary problem that the "metaverse" needs to solve in the future development process, and VR, AR, XR and other technologies are the key to achieving "immersion" and leading to the metaverse.
Fengyuzhu has previously laid out in VR, 5G immersive and other tracks, and has also taken the lead in realizing large-scale commercial applications of VR, AR, XR and other technologies in the industry. At the forum, Fengyuzhu announced the official layout of the meta-universe track, in addition, the company will actively explore the meta-universe game field, and strive to open up the online and offline dimensional walls.
Ye Hanzhong, founder of Fast Technology, believes that the end of the metaverse is high-quality content, and VR is the entrance to the commercialization of the metaverse on a large scale. According to reports, there are currently a number of offline VR content distribution chain brands "Zero Space", of which the Zero Cabin VR Theater will serve as a landing module for the meta-universe in the 5G era.
At the same time, he also pointed out that some current VR brands have problems such as high investment, poor content, and weak services. Vr store hardware, decoration costs are high, resulting in many people can not afford to consume; and content updates are very slow, or even not updated, but also lead to poor customer experience, low repurchase rate; coupled with poor after-sales of the store, weak brand, these have seriously affected the development of VR brands. And they are working hard to change the status quo through the "zero space" based on small and medium-sized stores.
"Content payment is a proven metaverse business model, and in the future, metaverse entrances will be everywhere." Ye Hanzhong is confident, he believes that in the next 3-4 years, the entrance to the metaverse will be offline, and after 5 years, the entrance to the metacosm will be everywhere. "At that time, not only did you not have to go offline to experience, you did not have to go offline to do anything."
Author: Wang Jiajing
Editor: Wang Yan