Bottom line and hole cards

Doing things requires a bottom line, which is the adherence of morality and conscience. Doing things requires a hole card, a way out for yourself and your family, and not to embarrass life too much.

Near the company where I work, there is a fishmeal shop, the owner Yang Ge is a native of Hengyang, Hunan, in his early fifties, from his tall body and handsome face, it can be seen that he was an absolute handsome man when he was young. He and Yang sister-in-law have opened this mom-and-pop shop for six years, the business has been very good, the restaurant next to it has changed stubble after stubble, only their fishmeal shop stands like Tarzan.

Less than 60 square meters of the store, there are more than a dozen small tables, they are busy from morning to night, really like a guest. I was acquainted with the owner Yang Ge enough to have a pleasant exchange because of their fishmeal bond.

Their fishmeal is made of live jumping bighead fish, the fish head can be made into fish head king meal, the fish meat can be made into fish fillet meal, and the fish bone soup is boiled, which is not wasted at all. The key to the delicious fishmeal is fish soup, their fish soup is really delicious, a spoonful of soup into the mouth, a turn in the mouth, and then slowly swallowed, fish soup ions along the esophagus, all the way to the hungry stomach wall, so that the stomach cells immediately rejuvenated, quickly work up to transport nutrients to various tissues and organs, people instantly shake up. After drinking the fish soup, then mix the round rice noodles in the sea bowl, mix with Zhang Sister-in-law's homemade sweet and sour white radish and sour and spicy pot beans, and finally a spoonful of chopped peppers, pour a few spoonfuls of Shanxi old vinegar, mix well hula hula and eat a bottom to the sky, make a hiccup, wipe the mouth with the smell of fish, and be satisfied.

Once, after eating and drinking enough, I asked Brother Yang, "Your fishmeal is so delicious, is there any trick?" Brother Zhang replied to me cheerfully: "If there is any trick, just two words: conscience!" I use fresh bighead fish, chicken and pork keel over a slow heat. The soup is filled with only ginger and white pepper. Do our small business, can not make a lot of money, if you want to do long-term, you have to be real materials, put your conscience in your heart. "I have a look of admiration and admiration for him.

Doing catering, everywhere can reflect whether the operator treats customers as family, if you have this heart, you must be able to do a good job, which is also the bottom line of doing things at least.

Leaving a hole card for yourself is a kind of responsibility and wisdom, and you need to have good enough concentration in your heart.

My good friend Brother Zhang, an executive of one of my clients before, has a solid family. Many friends once invited him to start a business, but he resolutely refused, saying that the time had not yet come, his two children were still in middle school, and there could not be too many variables in the family. After a few years, their company went public, he had some original shares, according to the stock value at that time, thirty million, the two children have been admitted to 985 in three years, and his life is really very complete.

At this time, he began to start a business, or to do his own communication products, familiar with the industry can no longer be familiar, which is the premise of entrepreneurial success.

Before starting a business, he set a standard for himself: happy entrepreneurship, win-win with employee partners, and treat them well. The scale is controlled within the scope of their own capabilities, and differentiated products are guaranteed to maintain the profits of the healthy development of the company. From the beginning of his business to the present, he has always adhered to his own ideas and principles, which is also a responsible behavior for businesses and partners.

In the past two years, many companies have been unable to sustain themselves. Especially this year, the Sino-US trade war, coupled with the massive printing of money in the United States caused by the increase in commodity prices, too many small and medium-sized enterprises are missing orders, even if there are orders, it is zero profit or even blood loss, and many peers are either transformed or closed bosses. Zhang Ge's company is still the same as before, the order has not decreased, the profit is even higher than before, because many peers do not do it, and their company's bargaining power at the terminal has increased. But he still insists on not expanding, insisting on working products and management, so that the company's core competitiveness is enhanced, and suppliers are benefited, so as to serve end customers more closely and make the cooperation of the entire industrial chain more close. A company has such a perfect closed loop, really do not worry about not doing bad business.

Do a good job in products, control the business within their own circle of ability, hold a lot of cash flow in their hands, and do it offensively and retreat, which is the bottom card of the operating enterprise.

The bottom line can make us feel at ease as human beings. The bottom card can make us do things more calmly.