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Li Feng, General Manager of the Marketing Center of China Jinmao Group: Marketing digitalization has become a must for real estate enterprises

author:China Business News

The "2021 (19th) Annual Conference Week on The Competitiveness of Chinese Enterprises" was held in Beijing on November 12. Li Feng, General Manager of China Jinmao Group Marketing Center, attended the "Gathering Momentum, New Momentum - 2021 China City Operation and Development Summit" and participated in the roundtable dialogue.

Li Feng, General Manager of the Marketing Center of China Jinmao Group: Marketing digitalization has become a must for real estate enterprises

The covid-19 pandemic has had a significant impact on the real estate marketing model, and Li Feng believes that digital marketing has become a must for real estate enterprises, rather than an option.

Li Feng pointed out that in terms of marketing management, through a large number of digital capabilities, customers can be accurately acquired, and at the same time, digital tools can be used in management improvement, which can also effectively solve the pain points in the marketing process.

(Editor: Lu Zhikun Proofreader: Yan Jingning)

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