How to do more ocpx

ocpx is set according to the transaction bid is willing to invest in advertising costs, intelligent screening crowd delivery, each transaction cost is also close to the expected transaction bid, the factors affecting the exposure of the plan are bidding, click rate, conversion rate according to their own acceptable level point for delivery,

Optimization and adjustment of the bid is divided into three parts, one is to bid according to the system, most of which is not able to pull traffic in the early stage and need to be adjusted, and the other is to bid according to their own profits, according to the profit range, and the relatively stable is to calculate a value according to the unit price of each customer and the expected production situation, but it also needs to be adjusted according to data feedback

During the period, it is necessary to pay attention to a store through train do not stop to deliver, adjust the bid range can not be passed, the experience of opening the through train to compare the frequency of custom daily adjustment is much smaller, the observation data time needs to be pulled for a long period of time, and the promotion of the single product needs to correspond to the data of the whole store