On November 11, some netizens who claimed to be internal employees of DR broke the news that they found a number of traffic artists suspected of buying DR diamond rings. According to the official website, most of the brand's diamond rings are positioned as proposal, wedding and anniversary rings. Dr's most famous advertising slogan is: men can only customize one piece in their lives with their ID cards, and they can only give it to one person in their lifetime, which means that they only love one person in their lives.
DR brand has been marketing "can only buy one in a lifetime" slogan, this concept is not evaluated first is not IQ tax, anyway, many people believe.
In order to consolidate the value of this brand, DR has also made various tricks, such as men's need to bind to id cards when buying diamond rings.
That's all, there is actually a "true love verification query system", which can check the purchase information of the corresponding person through the certificate number.
This is a proper risk of information leakage.
So there are really fans who have checked the purchase records of their idols,
It is said that more than 10 artists have been found to have purchased records, and there are some male idols who claim to be single or even have not been in love.
At present, the list of purchases of DR diamond rings has 12 people, including Song Weilong, Huang Junjie, Xia Zhiguang, Yan Xujia, Ren Shihao, Zhou Qi, Chen Xiang, Cao Enqi, Zhang Yijie, Mengzikun, Su Wenhao, Lu Kelan (I don't know how she mixed in).
At this time, the fans stopped doing it, and some people began to scold the idol for not taking responsibility, and actually fell in love privately, and also sent diamond rings;
Other fans defend idols, shift the topic to information leakage, and question that people with ulterior motives may use idol information to buy diamond rings, so the system query can not be fully trusted.
The DR saw that the situation could not be controlled, so he directly shut down the query system.
Yan Xujia and Song Weilong denied it successively.
In the early morning of the 11th, Yanxujia Studio issued a statement denying yanxujia's purchase of a certain brand of diamond rings, "Yanxujia has never purchased the brand's diamond rings, and we have checked the mobile phone number bound to the brand's diamond ring official website Yanxujia ID card, and it is not owned by Yanxujia." We strongly condemn the illegal disclosure, acquisition and theft of artists' ID card information! The Internet is also an illegal place! Yanxujia Planning Agency also expressed the hope that everyone will not believe the rumors, "the relevant rumor-mongering subjects will delete the relevant false content as soon as possible and stop the dissemination, otherwise we reserve the right to pursue legal responsibility." Guard a clear and healthy network environment, and strictly resist the behavior of creating rumors and slander! ”
Subsequently, Song Weilongfang also posted a denial: "In the crew moving bricks, nonsense. ”
In fact, this matter is not exactly a melon, more like a brand rollover. The brand uses a beautiful story to market itself, but I didn't expect that this story actually played a butterfly effect, and it was quite outrageous to provoke the fan circle that could not be beaten by eight rods. Dr dared to casually leak consumer privacy as a selling point this time, and it was difficult for the planners of this marketing plan not to suspect that it was a commercial spy (bushi) for home arrangements.
Some netizens said that the purchase record of DR diamond rings can be eliminated by spending 500 yuan. Dr customer service responded: "The problem that there are users in the network rumoring that they can spend money to unbind true love is not true, and the company does not support deleting and unbinding information." At the same time, in response to the question of whether the relevant artists have purchased the company's diamond rings, the customer service said that the relevant remarks are not true.
The purchase rule of DR diamond ring is that before purchasing a proposal diamond ring, all the products of the DR family cannot be purchased, and after buying a marriage proposal diamond ring, you can buy other products, but you can no longer buy a proposal diamond ring. On the marketing routine or DR deep ah!