Qilu Network Lightning News November 12, 2012 In October this year, General Secretary Xi Jinping inspected Shandong and stressed at the symposium on in-depth promotion of ecological protection and high-quality development of the Yellow River Basin that it is necessary to set the goal and work hard for a long time, and make unremitting efforts for the Yellow River to always benefit the Chinese nation.
In order to deeply study and implement the spirit of General Secretary Xi Jinping's important speech and promote the ecological protection and high-quality development of the Yellow River Basin, on November 12, the lightning news client version 8.0 was launched, which was named "Yellow River", which aims to vividly show Shandong's practices and explorations in the ecological protection and high-quality development of the Yellow River Basin, further excavate the connotation of the Yellow River cultural era, show the style of the Yellow River in the new era from multiple perspectives, and tell the Shandong chapter of the "Yellow River Story".
The great river rushes to see the present dynasty
Play the Yellow River movement of the new era
From October 20 to 22, General Secretary Xi Jinping came to Dongying City, Shandong Province, inspected the estuary of the Yellow River, and presided over a symposium in Jinan City to further promote the ecological protection and high-quality development of the Yellow River Basin.
As an important province in the lower reaches of the Yellow River, Shandong consciously undertakes the historical mission of protecting and inheriting the Yellow River culture, and actively serves the overall national strategy of ecological protection and high-quality development of the Yellow River Basin. The Lightning News client actively fulfills the social responsibility of mainstream media and launches the 8.0 version of "Yellow River". This version reflects the Yellow River elements from UI design to channel architecture to content settings. The specially produced special effects start-up animation "The Yellow River Falls to the East China Sea" reproduces the magnificent scenery of the yellow and blue confluence of the Yellow River estuary and the flying of migratory birds in the form of hand-drawn animation.
In addition, the 8.0 version of "Yellow River" also launched the "Yellow River" channel and the lightning number "Yellow River Good Voice", playing the Yellow River music in the new era.
Smart media is upgraded again
Lightning News "Watch Me Seventy-Two Change"
In terms of the construction of smart media, Lightning News has always been at the forefront of the national radio and television media. At the end of 2020, the "Five Wisdoms Integration" project of Lightning News was rated as a typical case of media integration by the State Administration of Radio, Film and Television, and at present, it has independent intellectual property rights in smart governance, lightning algorithms, intelligent recommendations, AI anchors, intelligent editing and top think tank services in China.
The new version of the client to improve the existing product design, all modules are componentized, through the standardization and automation of the R & D process, it can achieve self-iteration, self-growth, in the report of major events, you can automatically generate special versions according to demand at any time. On the morning of the 12th, the first system-generated version of the "Focus on the Sixth Plenary Session of the 19th Central Committee" was launched. With rapidly generated layouts, channels, functional applications, and user interactions, we can realize the innovation of news content production and the growth and iteration of media product forms.
Version 8.0 "Yellow River" can also unlock a variety of ways to play such as red packets, quizzes, voting, calling, gift giving, shopping, etc., interact with the anchor online, and jointly focus on the ecological protection and high-quality development of the Yellow River Basin.
It must be both large and complete, and small and refined
The Lightning Matrix is more ecologically rich
Over the past four years, Lightning has gathered mainstream forces and attracted thousands of high-quality creators such as provincial, municipal and county radio and television media agencies, government agencies, enterprises, and schools to settle in, producing a large number of mainstream value content with temperature, attitude and depth. In version 8.0, based on user needs and product development, the Lightning Matrix system was newly launched. Under the new ecosystem, various content and services in the system can be connected and interacted with each other, and different types of lightning can configure different application scenarios according to user needs, which not only increases user stickiness, but also allows creators to have better communication power and more possibilities when distributing content.
In terms of presentation form, a single lightning bolt can generate an application portal of a separate IP by "adding to the desktop", and organize the content using subscriptions, live broadcasts, Q&A, ribbons, and other methods. In terms of content presentation, it supports the creation of all genres such as graphics, short videos, audio, live broadcasting, VR, etc., empowering more organizations and individuals to create high-quality content, and continuously improving hematopoietic capabilities. In terms of content interaction, Lightning can get rid of a single comment message and customize the interaction between different users and between users and creators according to the specific requirements of product operation.
At present, the lightning news client has established a number of matrices such as government affairs media, district and county media, and will cooperate with many content creators to explore the operation direction of the combination of clients and mini programs, and rapidly iterate and improve, continuously expand the mainstream value influence map, and play a guiding role in the complex and diversified public opinion ecology.
News + government + service
"Practical" and "heart-to-heart" for private affairs
The new version of the Lightning News client optimizes the function entrance, providing functional applications such as "watching simulcasts", "helping", "returning to hometown", "doing things well", and "shooting with your hands". "Watch the simulcast" can easily browse the national policies, "come to help" can realize the online call to lightning news reporters, "back to the hometown" connected to the province, district and county financial media center, netizens can keep abreast of the development of their hometown, "good work" access to the provincial government integrated online government service platform, covering personal services, legal person services and other convenient service matters in Shandong Province, "hand-clapping" upgrade to become the 2022 Year of the Tiger Shandong Spring Festival Gala registration entrance.
The new version also strengthens the platform's network government function, further strengthens the ability to serve the people, refines the extraction of effective data, ensures that the problems reflected by the masses are "implemented in one piece, and everything has an echo", and creates a public opinion supervision platform with the highest interactive efficiency in Shandong, so that the sense of gain, happiness and security of the masses can be improved in an all-round way.
In addition, in order to strengthen the linkage with netizens, the Lightning News client has comprehensively upgraded the interactive and community system to serve vertical users. Carry out a new layout for functions such as hand-clapping, take the creator as the driving force, stimulate user participation through hot topics, supplemented by operation, technology, incentives and other means to promote content production and consumption, and form a positive interaction and cycle of platform, creator and user.
As a new media platform with important influence in the domestic network audio-visual field, the new version also drives content innovation led by advanced technology, and brings users an immersive and interactive viewing experience through ultra-high-definition technology. After the upgrade, the response speed of the video player has been greatly improved, which not only solves the problem of stuttering and other unsmooth problems encountered by users during the viewing process, but also has more compatibility with the massive UGC short video content.
Lightning News reporters Zhang Xiaobo, Yin Mingshu, Cui Weili, and Dong Guangqiang reported