"Why is Pingyuan Navel Orange so sweet?" Some people say that it is related to the soil of Pingyuan, pingyuan in the world's largest navel orange industrial belt - Guangdong Gan navel orange industrial belt, navel orange garden are nutrient-rich selenium-rich soil; some people say that it is related to the water of Pingyuan, navel orange drinks mountain spring water; some people say that it is related to the climate of Pingyuan, where there is a long frost-free period and a large temperature difference between day and night... In the 2021 "Cantonese Brand" Agricultural Products Hundred Counties Hundred Pins RingIng Event held by the Department of Agriculture and Rural Affairs of Guangdong Province, Pingyuan Navel Orange won the ring competition with the first place in the total score and won the title of "2021 'Cantonese Brand' Agricultural Products Excellent Brand". Recently, Nandu reporters went to Meizhou to explore the secret of Pingyuan Navel Orange winning the championship.
Golden autumn harvest
Half a day to buy 100 boxes of repeat customers
"Here comes to eat oranges, just plucked from the tree today." Nandu interview group just arrived at the Pingyuan Orange Shuangqishi Navel Orange Garden, the boss Lai Zhigang boss lady Luo Yuegui warmly greeted us to eat oranges, "The oranges here were planted in 2004, there are 180 acres, 380 acres were planted in 2018, and 208 acres were expanded in 2019, and now the total area is 800 acres." "Lai Zhigang is a well-known planting expert in Pingyuan. The hostess Luo Yuegui said that Pingyuan's navel orange was particularly proud, "You see the soil of our orchard, is it loose and soft, and it is particularly elastic to step on?" The water in the orchard is the mountain spring water that we have found after turning over four or five hills, and the fertilizer is also a real organic fertilizer that we have developed. ”
Shuangqishi Navel Orange Garden has many old trees that are more than 15 years old, and in the golden autumn, yellow orange oranges are hung all over the branches, "A tree can bear more than a hundred pounds of fruit, the largest fruit has more than one pound, but six or seven oranges are the sweetest and most delicious." "There are three sales channels for navel oranges here, one is that fruit merchants come to the orchard to buy wholesale goods, one is that self-driving tourists come to the park to pick, and the other is sold through e-commerce platforms such as WeChat." After a tourist entered the park, he ate five in one go, and he felt embarrassed, "Lady boss, how much weChat do you have, I will transfer money to you." ”
Luo Yuegui also launched a small program, consumers can directly place orders in the circle of friends or small programs, "There is a little brother who bought a box here, received the goods in the morning, and bought 100 boxes in the afternoon, saying that it was too delicious, and it was sent to relatives and friends to taste." "The output of Pingyuan Orange Shuangqishi Navel Orange Garden is expected to be 800,000 catties this year, because of the large cargo volume, SF directly drove the express truck to the orchard, and the next day in Guangdong Province can receive fresh oranges." Now the orange is only seven or eight minutes ripe, and the temperature difference between day and night will become larger and larger, and the orange will become sweeter and sweeter. Luo Yuegui measures the sweetness of oranges with an instrument every day, "The sweetness is now 14 °C, and late November is when oranges are the sweetest." ”
Smart agriculture
The incidence of citrus xanthosis decreased from 30% to 1%
Walking into the Navel Orange Provincial Modern Agricultural Industrial Park in Pingyuan County, you will find that the green water and green mountains here have more scientific and technological "style": the hard-bottomed road is in all directions, the red flowers and green plants are lingering, and the continuous standardized navel orange plantation, the intelligent sprinkler irrigation, water and fertilizer integration pipeline extends to the top of the mountain; there are also greenhouses of the navel orange non-toxic seedling breeding base, freshly squeezed orange juice and sterilization filling production line plant, fresh fruit storage workshop...
In 2018, Pingyuan County strengthened cooperation with scientific research institutions, strengthened research and development and application of advanced technologies for seedling breeding, built a navel orange non-toxic seedling breeding base in the core area of the industrial park, and prevented and controlled Huanglongbing disease from the source, reducing the incidence of citrus Huanglongbing disease in the county from 30% in 2011 to 1%.
The spread of modern agricultural facilities has made large-scale cultivation more likely. Zhu Qitian, director of the Development Planning and Market Information Unit of the Pingyuan Agricultural Bureau, told reporters, "In the past, fruit farmers could only plant a few acres of oranges per household, and now the orchards are hundreds of acres, or even thousands of acres." "Just a mobile phone, click the screen to open the intelligent sprinkler irrigation, the navel garden is suddenly filled with water mist, the original half-day irrigation and administration operation, now a mobile phone can be completed in 30 minutes." Relying on the construction of industrial parks, "digital agriculture" has gradually entered more application scenarios, changing the image of orange farmers in the past who "face the loess with their backs to the sky" and "eat from the sky". Meizhou Feilong Fruit Industry Co., Ltd., the lead entity of the industrial park, has 10 utility model patents, and has developed or introduced advanced equipment for the deep processing of navel oranges, such as automatic cleaning and preservation sorting equipment and nondestructive testing and grading production lines for fresh fruit quality, filling the gap in the deep processing of the Navel Orange industry in Pingyuan.
It is reported that Pingyuan County will hold the 2021 Chinese Farmers' Harvest Festival Meizhou Pingyuan Branch Venue and the 17th Navel Orange Cultural Tourism Festival in Pingyuan County on November 19, when the Pingyuan Navel Orange Mining Ceremony will be held, and various forms of harvest celebration activities such as agricultural product display and sales, live broadcast with goods and other forms of harvest celebrations will be carried out. Pingyuan County has held 16 consecutive Navel Orange Cultural Tourism Festival, tourists to the Navel Orange Garden sightseeing picking, visit the Navel Orange Provincial Modern Agricultural Industrial Park Exhibition Hall ... "Pingyuan Orange" has become a beautiful business card of Pingyuan County's global tourism.
Live streaming with goods
100,000 pounds of navel orange seconds empty "fast hand brother"
In order to tell the story of Pingyuan Navel Orange, Pingyuan County cooperated with Guangdong South China Vocational College of Industry and Commerce to design a series of cultural and creative products based on Pingyuan Navel Orange, in the exhibition hall of Pingyuan County Navel Orange Provincial Modern Agricultural Industrial Park, visitors can see Navel Orange-themed cups, notebooks, pillows, postcards, environmental protection bags, card sleeves... It not only integrates the elements of Pingyuan navel orange industry, but also fully combines the unique natural scenery and Hakka cultural characteristics of Pingyuan County, and reshapes the brand image of "Pingyuan Orange" with rich artistic imagination.
In the exhibition hall of the Navel Orange Provincial Modern Agricultural Industrial Park, there is also a multimedia interactive area, visitors can intuitively understand the growth process of navel oranges by touching the screen, as well as automatic sorting lines and orange juice production lines, the whole process is like watching cartoons, which is particularly interesting. Tourists are also popular with two bicycle juicers, tourists riding on the bicycle, pedaling, can generate power, the orange juice, "this equipment is both interesting and practical, I want to buy a home, you can work out while squeezing juice." ”
"Modern people pay attention to health, too sweet but do not like, Pingyuan navel orange is moderately sweet and sour, sour and sweet just reached a golden ratio, girls like it the most, eat it is very good for the skin." Lin Haojiang, head of Meizhou Keqishan E-commerce Co., Ltd., is confident in this year's navel orange sales.
The reporter learned that Pingyuan has seized the opportunity of Internet development in recent years, comprehensively promoted the construction of "national e-commerce into rural comprehensive demonstration counties" related projects, Pingyuan navel orange in the marketing has covered the county, town and village three levels of online and offline sales service network, the past three years through e-commerce channels to sell nearly 30,000 tons of fresh fruit, sales of nearly 400 million yuan.
But Qishan E-commerce Co., Ltd. will also invite some Internet celebrities to do live broadcasts, such as Sanda Brother, he is a "fast brother", grew up in Pingyuan, has a lot of feelings for his hometown, speaking of oranges, once set a record of 100,000 kilograms of navel oranges being sold out in seconds.
Coordinator: Gao Yongbin Written by: Nandu reporter Xu Kun