Today is November 12th, another year of lively and vigorous double "11.11" shopping carnival has passed, after nearly twenty days of various platforms, major e-commerce, a variety of dazzling promotional methods of the bombardment, everyone's various shopping hesitations, wandering, choices have basically settled. Calm the excitement of the mood, the joy of waiting for the package and opening the package is the comfort of our busyness in the previous period, and the final use process is the inspection and evaluation of our life experience and shopping wisdom. Buying a high-quality and inexpensive product that satisfies yourself is the best result, and it is more annoying to encounter unsatisfactory products without paying attention. Whether it's applying for a refund, exchanging goods, or swallowing a sentence of "never buy this thing again, only once", it is a very frustrating experience. As the sun continues to rise and life goes on, it is still necessary to take the time to improve some useful tips for choosing your own goods.
An important way to distinguish goods is to make yourself have a certain understanding of the manufacturers, brands, and trademarks of the goods you need to buy. Based on the publicity of manufacturers in ordinary life, many people can accurately identify manufacturers and brands according to their daily accumulation of cognition, but for trademarks that are widely available, the details are not prominent enough, and the logo placeholder is sometimes not eye-catching and prominent, in general, consumers are not easy to accurately distinguish and choose. Article 8 of the Trademark Law of the People's Republic of China stipulates that any sign that can distinguish the goods of natural persons, legal persons or other organizations from the goods of others, including words, graphics, letters, numbers, three-dimensional signs, color combinations and sounds, as well as combinations of the above elements, may be registered as trademarks. From the definition of the trademark, we can know the complexity of the trademark, and the constituent elements such as words, graphics, letters, numbers, three-dimensional signs, color combinations and sounds are diverse and complex. From the perspective of the goods we buy, the commodity logo is generally not the most conspicuous, the proportion of size is not large, not we specifically to distinguish to distinguish, we can not correctly distinguish between the difference and difference.
A similar trademark means that although it is not exactly the same as the registered trademark of others, it can be regarded as a similar trademark in terms of glyph, pattern, pronunciation and other aspects that are sufficient to cause confusion among ordinary consumers (that is, people with general cultural level and discernment ability and general degree of attention).
A similar trademark refers to a trademark that is not exactly the same as a registered trademark, but is identical or similar to a registered trademark in terms of shape, pronunciation or meaning, and is used on goods that are identical or similar to the goods approved for use by the registered trademark, which is likely to cause ordinary consumers to have a wrong understanding of the source of the goods.
From the definition point of view, the purpose of malicious use of similar trademarks and similar trademarks is to confuse the public and make consumers make choices that go against their true intentions, which requires consumers to actively protect their rights and the management department to severely crack down on and change the way of operation of the business itself. When selecting goods according to trademarks, we need to carefully distinguish the difference between genuine products and counterfeit and inferior products, do not easily believe in unrealistic propaganda, read more and compare more to understand the relevant information of goods, and do not easily be confused by similar and similar counterfeit and shoddy products.