"Gold Medal Planning" Yang Dan: Innovative planning to impress consumers with real strength

Sunshine News (reporter Zhang Hua) Sponsored by the Xi'an Municipal Bureau of Commerce and undertaken by the Xi'an Chain Store & Franchise Association, the "2021 Xi'an Commercial and Trade Industry Service Star Challenge" has been launched in July this year, and 10 outstanding service enterprises in the commercial complex, 10 outstanding service enterprises in the retail industry, and 10 outstanding service enterprises in the catering industry have been finally selected through voluntary declaration by enterprises and individuals, offline training of the industry mentor group, scoring and evaluation by the expert jury, and voting and supported by the public consumers. 10 excellent service enterprises in the hotel industry, 15 gold medal service stars, 15 gold medal store managers, and 15 gold medals are planned to be outstanding service enterprises and individuals in the business and trade industry in Xi'an in 2021. Enterprises and individual "service stars" have gathered together into the shining "galaxy" of Xi'an's commercial and trade service industry, and recently, the reporter interviewed some award-winning enterprises and individuals to explore the "star story" of Xi'an's commercial and trade service industry.

"During the 'Double 11' period, we carried out preferential activities such as time-limited seconds, low prices for explosive products, over 100 joints as low as 20% discount, and full reduction of home appliances, so as to maximize the discounts for the public and boost consumption." Yang Dan is a very popular "Renrenle Activity All-Trades" in the circle of friends, as the manager of the marketing department of Shaanxi Renrenle Supermarket, she is responsible for the daily planning of activity plans, execution processes, new media operations and docking alliance merchant negotiation activities, and she is very familiar with various activities in the supermarket.

This year, Yang Dan won the honorary title of "Gold Medal Planning" in the commercial and trade industry of Xi'an. As a position of enterprise marketing division of labor, Yang Dan and his colleagues in the planning post are both "forwards" and "defenders" in corporate activities.

In May this year, Renrenle Supermarket planned to hold a square dance competition, all participating customers can receive 1 barrel of cooking oil for free, and the good activity has been loved by many citizens, and everyone has participated. The "striker" laid a good foundation for the activity, and when playing the role of "defender", Yang Dan also encountered some problems. After the end of the competition, due to the long waiting time for receiving prizes in hot weather, some customers were dissatisfied, and Yang Dan asked for a solution, and after coordinated processing, the emotions of the receiving customers were eased.

"After the event, I reviewed and reflected, we not only have a good event planning, but also through this incident, I also deeply realized that we must be careful and patient when facing customers, which is indispensable." Experiencing one growth at a time, in the later stage of activity planning, Yang Dan also considered more "defender" links, greatly improving the team's service efficiency quality and customer shopping experience.

At present, there are 33 Renrenle supermarkets in Shaanxi, mainly hypermarkets, member discount stores, boutiques and other formats. With the development of the market economic system, the competition between enterprises has not only relied on quality, price, etc., but also brand, culture, reputation, customer reputation, etc. have also become important standards and characteristic advantages.

"When we innovate the activity plan and marketing landing, in addition to the innovative ideas to attract everyone, we must also analyze and plan the activities from the perspective of the customer, call back after the event, listen to the opinions and absorb the adoption, and we must ensure that each promotion impresses the consumers with real strength." In addition to regular activity planning, Yang Dan and his team actively planned to carry out activities such as Renrenle's own Happy Home APP free shipping, full reduction of the whole venue, brand coupons, etc., and linked up with the tripartite takeaway platform to synchronize and promote large-scale promotions to attract customer participation, so that the "Renrenle" brand became a thoughtful choice for more citizens.

Edit: Cheng Ke