Chanel – the world's most famous fashion luxury brand. The classic little black dress, the diamond-shaped handbag, and the "Chanel No. 5" perfume that are sought after by thousands of people have all represented the glory of Chanel.
It is said that to this day, an average of one bottle of Chanel No. 5 is sold every five seconds. It must be a miracle in the history of fashion.
Her founder Coco. Chanel, even more of a remarkable character. From an outcast from a slum to a world-renowned fashion queen.
Her sharp, bold, open personality and her super resilience that never accepts defeat have created her beautiful and legendary life.
Chanel, whose full name was Gabriel Chanel, was born in Saumur, France, and her mother died when she was 6 years old, and when she was 12 years old, her father left her and her sister in the monastery and disappeared, making Chanel an outcast.
At the age of 18, he came out of the monastery to work as a small tailor.
In the year of her 22nd year, she became a "café singer" and took the stage name "Cocoa", selling and singing in different song halls and cafes to make a living. I once dreamed of being a star, but later found that I had five incomplete tones, so I would sing two songs, so I gave up my dream of stardom.
During this career as a singer, Chanel befriended two old patrons and became their lover confidants, one was the wealthy officer Etienne, and the other was the British industrialist Capel.
Etienne is a rich second-generation man who "drags Chanel" out of a precarious nightclub and takes her into the bourgeois high society. Chanel's fashion empire was conceived from Etienne's Royal estate.
The Manor royale is Etienne's private castle and horse farm, and after a brief moment of excitement at the Manor Royal, Chanel became worried.
Because etienne is surrounded by beautiful women, some of them are aristocratic ladies, some are movie stars, and some are elegant artistic celebrities. In the competition for favors of a group of "white swans", Chanel hides in the corner like an ugly duckling and is inferior and lost.
Chanel knew very well that she could not dress up like those "white swans" and compete for favors with her eyebrows down, she had to find another way.
Chanel once said a wise quote:
"If you want to be irreplaceable, you have to be different."
Chanel chose to go the opposite route to the White Swans, asking Etienne to teach her how to ride and play polo.
After a period of hard training, countless times fell off the horse and gritted her teeth, and soon Chanel won the first place in the polo competition.
When Chanel wore her own modified women's polo suit and wore a homemade polo cap, and rode on horseback with vigor, her sassy and heroic posture instantly attracted Etienne's eyeballs, there were surprises, there was admiration...
Chanel's fashion empire began to take shape at this time and grew rapidly.
She said:
"Where your talent is, the exit is!"
The second man who had the deepest influence on Chanel was Arthur. Capel . He was a friend of Etienne's and a personable industrialist.
During a group trip, Chanel fell in love with Capel at first sight, and his strong and upright figure, erudite and charming temperament without losing his demeanor disturbed Chanel's heart.
Even more gratifyingly, Chanel found that Capel's inseparable eyes showed that he was interested in her.
At dinner, Capel publicly praised Chanel's homemade hat on her head, saying that her design was beautiful and ingenious, and if she sold it, it would become a bestseller, and was willing to help her do a market research.
Chanel began to think that this was just his polite remark at the dinner table. Unexpectedly, Capetka actually handed her a market research report a few days later.
Taking advantage of etienne's absence, Chanel and Capel had a heart-to-heart conversation. She said she would love to open a hat shop, have her own independent job, and she longs for a free life...
Although he had spoken these words to Etienne, Etienne always showed an incomprehensible look. And now Capel is not only willing to listen to her, but also supports and encourages his ideas. Chanel's inner waves rolled over, and she fell irrepressibly in love with Capel.
After learning that Capel was about to return to Paris, Chanel left Etienne a note saying that she already had a heart and thanked him for his care. He stepped on the train and followed Capel.
After arriving in Paris, Chanel finally opened a women's hat shop as she wished. At this point, Chanel realized how scarce her knowledge was, and she began to study eagerly.
Capel was not only an industrialist but also a writer.
This knowledge was quickly transformed into motivation, and Chanel was no longer satisfied with the simple women's hat business. She began to take on the bespoke business of haute couture, and her designs were sought after by the parisian ladies.
In just a few years, Chanel's fashion empire began to take shape, opening several branches and raising its staff to several hundred.
But then an unfortunate break came, and Capeca returned to England to get married, but the bride was not her, but a Royal Lady of aristocratic blood.
Chanel was in great pain, and soon after, an even greater catastrophe descended into the air, and a serious car accident destroyed Capel's car.
Chanel did not have time to be sad, love and hate were intertwined, and at the scene of the car accident, she held the remaining charred car fragments, cried to the point of tears, and died and lived. The man she thought she was going to fight for the rest of her life "abandoned" her in such a cruel way.
Fortunately, she is now the owner of many boutiques, and she is no longer the "clown" who is useless and only for people to play.
If love is the light that lights up the Chanel world, then friendship is the accelerant of the Chanel world, helping her to reach the peak of her career.
Misia is that combustible. Missia, who is from an artistic family, enjoys an absolute right to speak in the Paris art circle.
She led Chanel into the top art scene in Paris, where she met art celebrities like Picasso and Van Gogh, injecting new elements into her fashion.
Missia seems to be always enthusiastic, and keenly captures Chanel's spiritual loss, and she introduces three men to Chanel in succession, hoping that Chanel will soon get out of Capel's pain.
The first two Chanel reluctantly agreed to a relationship, but in the comparison with Capel, they all died prematurely.
The third man wasn't even in a formal relationship. Happily, Chanel discovered the brilliance of this perfumer named Ennis Bowe. Lovers can't do it, but develop into partners. It turned out that Ennis Bauhara was a Russian court perfumer with a keen sense of spices.
Chanel was keenly aware of the business opportunity to develop a unique perfume.
A style exclusive to women that can awaken all women's self-confidence; An aristocratic luxury that conquers the sense of smell and allows all senses to have a magical experience; An intense slap, an unforgettable love, an unforgettable abstract fragrance; A fragrant dream that lingers for a long time.
Inspired by Chanel, Ennis experimented with more than eighty spices and finally developed "Chanel No. 5".
"Chanel No. 5" was highly sought after as soon as it was born, and the famous Hollywood movie star Monroe. Marilyn even publicly claimed that she only wore Chanel 5 to sleep.
To this day, a bottle of Chanel No. 5 is still sold every 30 seconds. It has become a treasure that countless women flock to.
The third man who had the deepest influence on Chanel was the Earl of Westminster.
On the "Yunfei" cruise ship, the Earl of Westminster set up a lavish dinner for Chanel. The Earl's English royal blood and unrivalled wealth exude a charming charm through his confident and humorous mannerisms.
And Chanel's true and frank personality and the courage of her own aura unconsciously stirred the earl's heart.
In the following exchanges, the count launched a strong pursuit of Chanel, he collected the most expensive jewelry in the world, sent a special plane to deliver love letters and gifts, just to win Chanel's smile.
After several rounds of temptation, Chanel accepted the Count. In the royal estate of the English Earl, Chanel was like a country maid heading back into the city, once again refreshed by the palace of countless rooms and the neatly arranged servants everywhere.
Although Chanel was over 40 years old at this time, she was still full of energy like a little girl. Sometimes wearing the coat of the earl, he "snatched" the servant's hat and went fishing in the manor, riding horses, and "stealing" strawberries.
And the count always followed Chanel with a happy face, and the count at this time seemed to be 20 years younger, playing "crazy" with Chanel. But such leisurely time is always pitifully rare, because Chanel seems to have a job that cannot be done.
One day, Chanel returned to Paris, France, to host a new product launch. The Count approached Chanel, as miserable and clinging to a child who had been forced to be separated from his mother. The sound that can be made still maintains the pride of the royal family:
"Coco, don't work," there was both begging and persistence in his eyes, "my wealth we can't spend all our lives, I can feed you." ”
Chanel pushed the Count away:
"No, I can't leave my fashion kingdom behind, I know Chanel with it, and I am nothing without it."
"But you can be a countess!" The count shouted.
Chanel shook her head soberly, indeed, if she wanted to be Madame so-and-so, an appendage of a certain man, she would never do it.
And those women who are as smart as Chanel have a broader vision and a global view, and are not easy to be intoxicated by the "ecstasy soup" wrapped in honey in front of them.
Chanel's sobriety allows her to firmly control the initiative of her own life.
In the autumn of 1935, Chanel focused all her attention on her work in order to divert her emotional wounds.
At this point, she discovers a terrible rival, Shaparelli. Chanel called Chaparelli the Italian woman.
The Italian woman's bold, avant-garde, and colorful design style triggered a fashion "earthquake". She looked menacing, like Chanel in her youth.
Italian women even openly provoked:
"Chanel can go home and retire."
Chanel replied:
"I don't have time to hate my opponents."
The Italian woman unveiled a dress in collaboration with Cocteau, a stunning blend of paintings and embroidery.
Chanel introduced a classical style of gown inspired by Spanish plackets, which quickly swept the city.
Chaparelli attacked strongly, pressing step by step; Chanel attacked with defense, seeing the moves. It wasn't until after the outbreak of World War II, the fall of Paris, and Italian women took refuge in the United States, that their rivalry really ended.
The roof leaked during the overnight rain. In May 1936, a wave of strikes swept through Paris, and Chanel's fashion house was not spared. All the clerks at the boutique stopped working, stood outside the shop and raised their fists, echoing the procession and demanding negotiations with Chanel.
Seeing that the employees he had cultivated with one hand had all betrayed him in this way, Chanel simply exploded his lungs. She considers herself not thin for them, receiving a salary several times higher than the average salary in France, and enjoying the dual treatment of paid leave and publicly-funded travel.
But people are all profit-seeking animals, and in the face of interests, the greed of human nature is unobstructed. Chanel chose to take a step back and give employees another salary increase, and the strike storm passed.
"Instead of caring about the betrayal and unkindness of others, it is better to manage your own dignity and beauty."
If you let go of others, you will let yourself go.
On February 5, 1954, at 31 Rue Compont in Paris, the 71-year-old Chanel held her first fashion show after World War II and officially announced her comeback.
Around her neck, in addition to the layered pearl necklaces, there was a pair of scissors, tied with ribbons, shining silver. That's her weapon to conquer the world.
For nearly a century, Chanel has been creating fashion miracles. From women's hats to clothing, from perfumes to jewelry. She liberated the female body, awakened their sense of freedom, and made "Chanel" an irreplaceable style.
Chanel incorporated her personality and the values she advocated into her products, injecting them with the connotation of freedom, equality and independence.
It is undeniable that Chanel has a keen sense of fashion and body and avant-garde spirit, which is a prerequisite for her success. But not everyone in this world can turn talent into a great career.
Chanel uses market-oriented product thinking to manage herself, force herself, and open up herself like a commodity, and gorgeously and beautifully creates the miracle of her life. For a time, it became an idol envied by countless women.
When you have a different value and charm, others will feel that its goods are livable.
Author: Midnight, an unknown writer who is deeply involved in the field of characters. Male thinking, female perspective, interpreting the story behind the characters.
I also wrote "Lin Huiyin True Love Is Eternal is a Beautiful Lie", "The Woman Who Eloped with Xu Beihong, Became someone else's mistress after 30s", "Mother of the Nation Lu Muzhen, a Woman Who Was Reclusive by History" and so on.
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