Zhuang Zhimei: Perfection Let every design have innovation

As an advertising designer, Zhuang Zhimei is either designing advertisements or checking advertisements with customers. Having been in the industry for 20 years, she has witnessed the development of Shishi Daily, and after media integration, she was hired as the director of the commercial industry operation office. Different positions, the same original intention and mission, for Zhuang Zhimei, she only wants to present the best ideas and works.

From Xiaobai to designer, she grew up with the newspaper

20 years ago, Zhuang Zhimei just graduated and entered the Shishi Daily newspaper. As a arts and crafts student, she did not start with advertising design, but first went to the proofreading room and publishing center to do text work. As Zhuang Zhimei said, she is simply a "layman". However, no matter how tortuous the road ahead is, Zhuang Zhimei has never given up, she followed her colleagues in the proofreading room to learn the basics of proofreading, and followed the colleagues in the publishing center to learn how to revise and revise the edition. These seemingly basic and simple tasks, after accumulating over time, have become the "energy value" of Zhuang Zhimei.

On the Journalists' Day in 2005, zhuang Sentmei's energy finally broke out, and she took the initiative to undertake all the advertising designs of the Journalists' Day that year, and more than a dozen versions of the advertising designs could perfectly express the information that the customers wanted to express. With the continuous development of the newspaper, Zhuang Zhimei has also grown and progressed, and she has always maintained the attitude of learning and researching, and constantly innovated the style design of her works. From advertising design to special issue design, every time he creates, Zhuang Zhimei strives for innovation and change, and many of the public service advertising works he designed also won the "China Municipal Newspaper Research Association Award".

From the plane to the façade, she became one of the "Top 100 Best Newspapers"

In recent years, the development of the traditional newspaper industry has been greatly challenged, the volume of newspaper advertising business has continued to decline, Zhuang Zhimei gave full play to the professional advantages of arts and crafts students, undertook the Shishi Daily newspaper album, book business, the first album design project, is her hanging mouth unit 20th anniversary album. Since then, Shishi Daily's album and book business has continued to develop, and Zhuang Zhimei, as the main person in charge of the design department, has participated in the production and control of each project, and has completed the design and production of hundreds of albums and books so far.

With the expansion of the business of Shishi Daily, Zhuang Zhimei began to change from the flat form to the façade space - the layout of the exhibition hall. From the design of the exhibition hall to the display of exhibits, Zhuang Zhimei makes full use of her professional knowledge to make a more perfect integration of the aesthetics of graphic design and the shape of the façade space. According to rough statistics, she has participated in dozens of exhibition hall decorations. It is precisely because of zhuang Shuimei's efforts and persistence that she was rated as one of the "Top 100 Excellent Newspapers" in the national county and city areas.

With the establishment of the Shishi Rong Media Center, Zhuang Zhimei's work has also been appropriately adjusted, but she said that "I am always an advertising designer", no matter what way to present her work, she will do her best.

(Reporter Zheng Qiuyu)

【Source: Shishi Daily】

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