I remember when I was a child, everyone would dry watermelon soybean sauce and reserve pickles for a winter. Take a small bowl out of the sauce jar and seal the mouth to avoid insects. The sauce can be eaten with a little sesame oil mucous membrane, can be fried into a cake with some flour, or fried with green onions... There are many ways to eat. When I was in middle school, I often used a bottle of canned bottles and brought to school for a week. Until I went to college and worked, I especially liked the watermelon bean paste made by the old woman from home. Fast forward 20 years, and I still have the habit of often publishing pickles from my hometown. Who ever thought, it is this small bottle of sauce, but it benefits one party.
It was one day five years ago, when several classmates gathered and talked about what the classmates were doing, and they talked about one of their classmates, Li Xiaozao (pseudonym). He said that he is no longer a decoration design and decoration company, and has returned to his hometown to make watermelon sauce with his parents. Only then did I remember that when I was in junior high school, his parents would make watermelon sauce and sell it. Students don't understand, the decoration company has been doing it for more than ten years, why give up going back to make watermelon sauce?
Later, several classmates gathered together in their hometown, and they thought of dating Li Xiao sauce. After the students met, Li Xiao sauce told his thoughts, which surprised the students.
Turns out, he did it! Just in 2011, he designed the packaging of watermelon sauce in his hometown, registered the trademark, and has built a standardized bottled watermelon sauce production line. In 2013, he used his unique artistic talent to design a complete set of clay sculptures, which brilliantly represented the entire process of traditional watermelon sauce making. In 2014, it applied for the protection of national intangible cultural heritage.
It has received the support of the township government, the county government and the municipal government. More than 100 acres of land were approved as a project start-up base. Soon, a modern, information-based, high-tech pickle production base was completed. And in 2015, the contracted organic soybean watermelon planting base was expanded to more than 10,000 mu. At present, it has been an annual sales of more than 100 million yuan, products are sold to well-known brands across the country, and has solved the employment problem of nearly 200 people. It has become the entrepreneurial pacesetter unit of the entire county, and it is also the key employment unit leading the people in the county to implement accurate poverty alleviation in agricultural enterprises. The people of several surrounding villages have followed along with the well-off.
An inconspicuous industry, a bottle of watermelon soybean sauce, took everyone to the well-off. In the view of the editor, this is an inevitable trend of the development of the times. Rural land resources, raw material resources, labor resources, plus urban capital, technology, experience, sales channels, etc. Form a real road of urban-rural integration development, the road of urban-rural development, and the people of the whole country will run a well-off life together. It is the future development direction and trend of the new countryside.