Mr. Lao She's "Winter in Jinan" is the first impression of Jinan left by many foreigners who have never met Jinan. Nowadays, the rapid development of Jinan is making "Jinan's winter" have more new connotations, attracting more people to know Jinan and come to Jinan. Jinan, a cultural tourism with many highlights, is gradually showing a new scene that is not weak in the off-season.
Winter in Jinan is as beautiful as a painting. (Photo by Cui Jian)
Jinan is full of expectations in winter
After November, the weather turns cooler and with a heavy snowfall in winter, the tourist market enters winter mode. Winter has always been the traditional tourism off-season, how to make winter tourism "heat up"?
In recent years, the city has continuously integrated, dug deep into resources to create high-quality products, and made every effort to promote the further revitalization of winter cultural tourism consumption. At the same time, we will further strengthen regional cooperation with multiple cities, gradually improve the spatial network architecture of mutual source of customers, mutual markets and interaction between multiple cities, create a new situation in the development of tourism regional cooperation, and bring more potential to the tourism market in Jinan in winter.
At present, Jinan City has launched a preferential policy for the linkage of state-owned scenic spots in the economic circle of the provincial capital. From October 9, 2020, with the seven-day Taishan Scenic Area or Confucius Palace, Confucius Temple, Confucius Forest tickets, you can enjoy the world's first spring scenic spot, Thousand Buddha Mountain Scenic Area half price discount. While holding the ticket for the Taishan Scenic Area within seven days, you also hold the three-hole ticket within the seven days, and you can enjoy the free ticket treatment of the World's First Spring Scenic Area and the Thousand Buddha Mountain Scenic Area; From January 1, 2021, in addition to national statutory holidays, Tianxia First Spring Scenic Area and Thousand Buddha Mountain Scenic Area will implement a half-price discount for all tourists every Monday and Friday.
On November 9, all the parks in the Tianxia First Spring Scenic Area, which was briefly closed due to heavy snowfall, resumed their opening. "This is the Baotu Spring described in the textbook." At the fountain, Mr. Jiao was telling his son about Baotu Spring. Mr. Jiao told reporters that Jinan is really very different now, and everywhere is fresh and full of vitality. "No, grab the tail of the snow and take your son to see a different first spring."
Golden Elephant Mountain Ski Area (file photo)
The winter heat of the ski hot spring is not reduced
Facing the cold wind, galloping above the silver-clad wilderness, enjoying the thrill of the wind... Every year, when winter arrives, ski resorts are the first to enter people's travel plans.
In recent years, the number of ski resorts in our city has increased year by year: Snow Wild Ski Resort, Golden Elephant Mountain Ski Resort, Wohu Mountain Ski Resort, Jiuding Pagoda Ski Resort, Panlong Mountain Ski Resort, etc., and the snow-capped snow resorts make tourists addicted. Skiing, snowboarding, snow rings, snowmobiles, tourist skiing is simple and entertaining, and men and women of all ages can slide easily and happily on the slopes. Today's ski tours have long gone beyond simple ice and snow sports, snow bonfire parties, cute pet fun parties, snow light shows, snow hot pots, magnificent scenery of ice and snow, combined with strong local folk customs, to bring unforgettable experiences to tourists.
As another winter tourism choice that combines heating and wellness, the market data of hot spring tourism has also shown a good trend in recent years.
With the changes of people's leisure vacations, the way of hot spring tourism has also been deepening, no longer simply staying in "soaking a bubble", but integrating with more and more industries, forming a diversified industrial chain such as "hot spring + health care", "hot spring + accommodation", "hot spring + food", "hot spring + culture" and so on. Industry insiders said that the development of hot springs now caters to people's pursuit of living comfort and high quality, and is mostly integrated with four-star and five-star hotels. At the same time, in order to meet people's requirements for privacy, hot springs have been introduced to households, and you can enjoy them in the room without going out.
"Winter" and "night" tourism new explosive point
The prosperity of the night economy can not be a flash in the pan, to maintain long-term vitality, it is bound to break through the seasonal restrictions, especially the development of projects suitable for winter consumption, so that Jinan can be prosperous at night all year round.
On December 17, 2019, Jinan City issued the Implementation Plan on Building the Sustainable Development of the Night Economy in Jinan City in Winter. According to the plan, Jinan City has created a number of "most Jinan" night-time economic gathering places, becoming a "new landmark" of nightlife with prominent characteristics. Recently, the Ministry of Culture and Tourism issued the "Announcement on the First Batch of National Night Culture and Tourism Consumption Agglomeration Area List", which intends to identify 120 projects in the country as the first batch of national night culture and tourism consumption agglomeration areas, of which Jinan Ancient City Characteristic Cultural Block and Impression Jinan Spring World were successfully selected.
Although the temperature in the northern cities is low in winter, today's Jinan night economy has surpassed the simple model of "beer + barbecue" and developed into a cross-border integration of food, tourism, shopping, entertainment, performance, exhibition and sports.
With Baihuazhou, Qushuiting Street, Furong Street and Kuanhouli as the core, the characteristic cultural blocks of Jinan's ancient city are decorated with small bridges, springs and ancient buildings decorated with colored lights, with unique flavor; With the theme of "Old Street Scene in the City", Ronghui Old Commercial Port recreates old Jinan snacks and department stores, and creates a nostalgic neighborhood in old Jinan; The impression of Jinan Spring World at night is a beautiful visual feast. The neighborhood landscape such as the upper class of Qingquan Stone and characteristic sculptures is lit up by the lanterns, the East Building and the West Square building are dressed in a shiny coat, and every street scene is worth a freeze-frame souvenir... These boutique night-time economic agglomeration areas have indoor consumption areas, integrating catering, shopping, culture, entertainment, education, bookstores and other models, which can fully meet the needs of consumer subjects.
"Winter" and "night" were originally the double pain points of tourism, but in recent years, with the arrangement and combination of new thinking, this pain point is changing to a new explosive point. (Jinan Daily reporter: Liu Ye)