Recently, the "New China" super IP jointly created by Taobao Live and Diantao APP opened the second season in full swing.
Through this dynamic IP, we will have the opportunity to witness the take-off of cutting-edge domestic products in the market.
Taobao live one-stop marketing link to help brands break through the market
Short video planting, live streaming with goods, industry KOL evaluation... It is not difficult to find that we have entered a new era of consumption. The ever-changing mobile Internet technology has changed consumers' purchasing habits while also broadening their consumer needs and cognition. Relevant data shows that today, on average, more than 100 brands are settled on Tmall every day. More and more young users also said that they are more inclined to choose cutting-edge brands to try different consumer experiences in consumption scenarios and support young brand concepts with practical actions.
At this key node of the take-off of domestic goods, Taobao Live launched "New China", which is actually tailor-made for the new brand of the national tide, from product research and development - breaking the circle to planting grass - infiltrating the entire brand debut path of consumer minds, providing a one-stop integrated marketing program. This time, Taobao Live invited TOP anchors such as Sydney and Chen Jie, and star anchors such as Lin Yilun and Hu Ke to form a new product mentor group, gathered a number of vertical Taobao anchors as new product experience officers, and launched a heavy lineup, which opened the second season of the new brand creation camp.
New China helps domestic goods take off Hu Ke strength with goods to plant grass new national brand
To support the growth of new brands, the first problem to be solved is to help brands find target users. Taobao Live uses its strong resource integration advantages to quickly target potential consumers for young brands in a huge user base through a diversified content ecology such as live broadcasts and short videos.
For example, this time, Hu Ke was invited to participate in the second season of the new China event, in the theme of the evening, she personally played call for many national brands, which was sought after by many fans. Among them, Yili's new product "Yogurt Milk Sparkling Water" is a very popular product, selling 100,000 bottles in 3 days on the line.
In addition, this year's smart home star brand, meedo Mido, also entered more public vision because of this event. Meedo Mido scrubbing machine has a long battery life, simple operation, simple design and atmosphere, Hu Ke personally showed it to everyone in the live broadcast room, so that many fans immediately planted grass.
From these cases, we can see that from the listing period, growth period and continuation period of a brand, Taobao Live has always established a new cognition of users in the ever-changing market, and built a benign link between cutting-edge brands and consumers through innovative live broadcasting, making the platform itself more and more a strong growth position for young brands.