China Business Intelligence Network News: Ham sausage is popular with consumers for its convenience, nutrition, delicious and affordable, and is currently one of the largest sold cooked meat products in China. With the continuous improvement of people's consumption level and the maturity of the development of the ham sausage market, the process of market segmentation of ham sausage has been intensified, and more innovations and breakthroughs in taste, material and manufacturing technology are needed.
Ham sausage first originated in Japan, Europe and the United States, and the history of entering China is not long. In 1986, at an international food expo, a set of Japanese ham sausage production prototypes attracted the strong interest of Gao Fenglai, a representative of Luoyang Meat Factory, and others. It was this set of machinery and equipment that they bought to produce China's first ham sausage (Henan Chundu Group is the first enterprise that introduced the first ligature production line in China's history). In 1987, China's first ham sausage was born in Luoyang Chundu. Since then, the Central Plains has set off a boom in the sale of ham sausages, and in just a dozen years, it has developed into one of the leading industries in China's meat market.
Judging from the sales of ham sausages in recent years, the market concentration areas are mainly in the northeast, north China, northwest China, east China, southwest china, of which the northeast and north China have the largest sales volume. From the perspective of sales in the north and south, the market in the north is obviously better than that in the south, which has a lot to do with the eating habits of residents in the north and south of China, and a considerable part of the sales of ham sausages in the southwest market are concentrated in local hot pot consumption. The market in the north has always been the focus of competition for various ham sausage production enterprises, and enterprises such as Shuanghui, Jinluo and Yurun have set up branches across provinces and cities in order to seize the market, thus further refining the distribution of the market.
Ham sausage is a kind of meat food welcomed by the majority of consumers, it is based on livestock and poultry meat as the main raw material, supplemented by fillers (starch, plant protein powder, etc.), and then add condiments (salt, sugar, wine, monosodium glutamate, etc.), spices (onions, ginger, garlic, cardamom, sand kernels, large materials, pepper, etc.), quality improvers (carrageenan, Vc, etc.), color protectors, water retainers, preservatives and other substances, using curing, chopping (or emulsification), high temperature cooking and other processing technology, it is characterized by delicate meat, fresh and refreshing, Easy to carry, easy to eat, long shelf life. Ham sausage contains protein, fat, carbohydrates, various minerals and vitamins and other nutrients that the human body needs, and also has the advantages of high absorption rate, good palatability, strong satiety, etc., and is also suitable for processing into a variety of cuisines.
According to the different types of raw materials, ham sausages can be divided into pork ham sausages, beef ham sausages, chicken ham intestines, fish meat ham sausages and lamb ham sausages, and according to the existence of product raw materials in the ham intestines, they are divided into: granular ham intestines and emulsified ham sausages. According to the "Industry Standards of the People's Republic of China", the ham sausage is divided into three categories: special grade ham sausage, excellent grade ham sausage and ordinary grade ham sausage.
Source: Compiled by China Commercial Industry Research Institute
According to the market data provided, in today's market where local and international brands compete for the market, China's ham sausage market basically presents a situation where local brands are unique, and the products are concentrated. The products produced by the top four enterprises of Shuanghui, Jinluo, Yurun and Huitong account for about 80% of the market share. Among them, the most influential brand is Shuanghui, which occupies a near-monopoly position in the ham sausage market, and 67% of consumers often buy this brand. However, since the beginning of this year, the sales volume of Shuanghui cooked products has declined, and Guo Weishi, president of Jinluo Group, said that Jinluo's cooked products business has achieved 10% growth, and the gap between Jinluo and Shuanghui is gradually narrowing.
Introduction of the main enterprises of ham sausage:
1. Henan Shuanghui Investment and Development Co., Ltd. - Shuanghui SHINEWAY
Shuanghui is the largest meat processing base in China, a national key leading enterprise in agricultural industrialization, headquartered in Luohe City, Henan Province. Shuanghui has built more than 30 modern meat processing bases and supporting industries in 18 provinces (cities) across the country, forming a perfect industrial chain of breeding, feed, slaughtering, meat products processing, new material packaging, cold chain logistics, chain commerce, etc., with an annual production and sales of more than 3 million tons of meat products, with nearly one million sales terminals, in addition to Xinjiang and Tibet, Shuanghui's products can be achieved day and night. The Shuanghui brand is worth 49.7 billion yuan and ranks first in China's meat industry for more than 20 consecutive years. The parent company of Shuanghui Holdings, WH International (formerly Shuanghui International), is the world's largest pork food enterprise, WH International ranks first in the world in the three major fields of meat products, fresh products and pig breeding, and is the world's largest, most extensive layout, most complete industrial chain and most competitive pork enterprise.
2. Linyi Xincheng Jinluo Meat Products Group Co., Ltd. - Jinluo JL
Linyi Xincheng Jinluo Meat Products Group Co., Ltd. is a comprehensive large-scale enterprise focusing on pig slaughtering and cold fresh meat production and processing, and is a key leading enterprise in China's agricultural industrialization. Founded in 1994, the company has pig, broiler slaughtering and cold fresh meat production and processing lines based on production bases in Shandong, Heilongjiang, Inner Mongolia and Sichuan.
The group has more than 200 sales offices and more than 18,000 stores in the country, in order to adapt to the new situation after China's accession to the WTO, promote industrial upgrading, and actively expand the international market, the group has branches or offices in Russia, Singapore, Hong Kong and other countries and regions, specializing in product export business. At the same time, the Group has an advanced e-commerce system, all kinds of products can be online inquiry, direct ordering, automatic delivery. Jinluo Group has imported slaughtering and cutting production lines from Japan, Germany, the United States and other countries, and Jinluo cold fresh meat has been rated as "National Safe and Secure Meat" for consecutive years.
3. Henan Huitong Group Meat Food Co., Ltd. - Huitong
Henan Huitong Group Meat Food Co., Ltd. is a collection of meat food scientific research, refrigeration, processing, sales as one of the import and export production enterprises with independent legal personality, its holding subsidiaries are Huitong Commercial Chain Company, Huitong Decoration Advertising Co., Ltd., Huitong Frozen Food Co., Ltd., Huitong High and Low Temperature Meat Food Co., Ltd., Huitong Animal Husbandry Development Co., Ltd. and so on. The group to fresh frozen pigs, cattle, sheep cut meat, high and low temperature meat food processing as the leading industry, at home and abroad has a relatively sound marketing network channels, and Hong Kong Wufeng Hang has a relatively solid and stable cooperative relationship, is the meat production and processing base of Wu Feng Xing, the Group's leading product fresh frozen pig cut meat has been popular in the Hong Kong and Macao markets; for several years, the company exported to Hong Kong fresh frozen pig split meat ranked in the forefront of the same industry in the country.
4. Jiangsu Yurun Food Industry Group Co., Ltd. - Yurun yurun
Jiangsu Yurun Food Industry Group Co., Ltd., a well-known meat brand, has a number of cold fresh meat/ frozen meat production and processing bases, mainly engaged in cold fresh meat, frozen meat, and low-temperature meat products with pork as the main raw material. China Yurun Food Group Co., Ltd. is one of the largest meat production enterprises in China, its products include cold fresh meat, frozen meat, as well as pork as the main raw material of low temperature meat products and high temperature meat products, the group has Yurun, Wangrun, Furunde, Xuerun, Furun, Faxang and other six brands
Headquartered in Nanjing, Jiangsu Province, China, Yurun Food has a number of cold fresh meat, frozen meat production bases and deep processed meat production bases. The company has advanced production equipment and process technology, with its unique technical methods, research and development of a series of high-quality products that meet the tastes of consumers.
5. Shandong Delis Food Co., Ltd. - Delis
Shandong Delis Food Co., Ltd. is a large-scale food monopoly enterprise mainly engaged in pig slaughtering, cooling meat, low-temperature meat products and conditioning food processing. The company was identified as the first batch of national key leading enterprises in agricultural industrialization, China's meat outstanding enterprises, China's top 100 food industry enterprises, and won China's well-known trademark, China's most competitive market brand, Shandong Provincial Government Quality Management Award and other honorary titles.
In 1989, the company took the lead in the successful development of low-temperature meat products and industrial production in China, the product adopts low-temperature cooking process, does not destroy the meat fiber tissue and natural nutritional components, and its protein, amino acids, vitamins and a variety of minerals are 2-8 times that of ordinary meat products. In 2000, the company invested 200 million yuan in a full set of advanced equipment to introduce the EU to build a million pig slaughtering project, "green" slaughtering and processing, its products cooled meat to achieve a pure raw and edible sterility degree, through the HACCP certification, the EU SGS certification and Hong Kong, Singapore, Russia export certification.
6. Henan Zhongpin Food Industry Co., Ltd. - Zhongpin TOPIN
Henan Zhongpin Food Co., Ltd. was founded in 1993. After 18 years of innovation and development, it has become an enterprise group specializing in agricultural product processing, food manufacturing and cold chain logistics services. The group company has 53 branches and subsidiaries, and its leading products include cold fresh meat and low temperature meat product series, and the Zhongpin trademark has been recognized as a well-known trademark in China.
Over the years, Relying on the industrialization of agriculture, Zhongpin Group has built a modern food processing and manufacturing and cold chain logistics service industry system, established a unified, safe, efficient and coordinated supply chain system, and promoted the development of agricultural product bases and farmers' income. Through regional layout, industrialized operation, standardized management, professional development, and international operation, a development model of "market connection base, industry-driven area, and industry feeding agriculture" has been initially explored.
7. Chengdu Hope Food Co., Ltd. - beautiful
Chengdu Hope Food Co., Ltd. is a modern large-scale meat processing enterprise, founded in 1993, is also one of the largest ham sausage production enterprises in China. China's top 50 meat industry enterprises; China's meat industry influential brand enterprises; China's meat food industry strong enterprises; China's meat industry influential brand enterprises; one of the members of the World Meat Organization; national, provincial and municipal agricultural industrialization key leading enterprises; Chengdu top 100 enterprises; Chengdu top 100 manufacturing enterprises; Chengdu national scientific and technological innovation spark leading enterprises; Sichuan agricultural product processing industry demonstration enterprises, Sichuan province emergency commodity key enterprises.
8. Qingdao Polonia Food Co., Ltd. - Polonia BERNIA
Qingdao Bonia Food Co., Ltd. was established in 1990, the enterprise has developed into a collection of scientific research and development, piglet breeding, breeding and slaughtering, meat processing, food catering services in one of the integrated group enterprises, Bonia is China's top 50 meat enterprises, Shandong Province agricultural industrialization key leading enterprises, and became the 2008 Olympic Sailing Tournament meat food designated supplier. The company processes nearly 20,000 tons of low-temperature meat products every year, and its sales network covers Qingdao, Jinan, Shanghai, Hong Kong and other large and medium-sized cities in China.
Ponia advocates that the food industry is a moral industry, in full line with the international standards, and actively carries out assured food safety projects, Ponia is the first to take the lead in establishing a quality and safety traceability system from "farm to table" according to EU standards, improving the quality and safety control of the whole process, and ensuring the green, safe and healthy quality of products. Adopt the scientific feeding mode of "enterprise + farm + farmer", strictly control the quality of the source of the product; jointly develop a new type of seaweed fiber feed with institutions of higher learning to ensure the safety and quality of pork raw pork in Ponia, and truly create a green pollution-free ecological pig; joint research with experts, the use of advanced genetic genetic technology for hybrid breeding and breeding pigs, the comprehensive indicators rank leading in China. The agricultural industrialization strategy implemented by Ponia has successfully driven 4,000 farmers every year and promoted nearly 20,000 ternary pigs, which can increase the income of farmers by a considerable amount of income every year.
9. Yantai Xiwang Food Co., Ltd. - Xiwang SIWIN
Yantai Xiwang Food Co., Ltd., the top ten brands of ham sausage, a famous trademark in Shandong Province, a large-scale production base of sauce and brine meat products, mainly engaged in the processing and chain sales of low-temperature meat products. Founded in 1996, Xiwang Group is mainly engaged in the processing and sales of low-temperature meat products. Xiwang Group adheres to the business philosophy of "revitalizing the national food industry and establishing the international brand of Xiwang", and always takes "for a healthier life for mankind" as its mission, seizes the opportunity, pioneers and innovates, and accelerates the pace of modernization of the enterprise.
Xiwang Group is an outstanding enterprise in the production of sauce and marinated meat products in China. Xiwang Group has two major product series of Chinese and Western styles, with more than 300 listed products and 200 new products in reserve. Xiwang adopts the sales model of international chain direct operation, so that the company's brand image penetrates deep into the hearts of consumers. Xiwang Group now has more than 1,000 direct chain stores and more than 10,000 sales channels, achieving "seamless gap" coverage in the Shandong market and being widely recognized and welcomed by consumers around the world.
10. Tang Ren Shen Group Co., Ltd. - Tang Ren Shen TRS
Tang Renshen Group was founded in 1988, is committed to the integrated operation of the pig industry chain, after nearly 30 years of entrepreneurial development, has formed a "variety improvement, feed nutrition, healthy breeding, meat processing, value services" and other industrial development patterns, with more than 70 subsidiaries in the country. "Meishen" seedlings have passed the NSR certification in the United States and reached the level of synchronous breeding in the United States.
Tang Renshen Group Co., Ltd. is a modern joint-stock enterprise joint-stock enterprise jointly invested by shareholders such as China Agricultural University, China Meat Food Comprehensive Research Center, Hong Kong Dashengxing Feed Co., Ltd., etc., and is a classic model of sincere cooperation between knowledge capital, industrial capital and foreign capital. Hunan Tangrenshen Meat Products Co., Ltd. is the core subsidiary of Tangrenshen Group, mainly engaged in meat processing and self-sales of products. Founded in 1995, the company has more than 20 sales branches, and its products are sold to Beijing, Shanghai, Guangzhou, Wuhan, Nanchang and major cities in Hunan Province.
The above materials and analysis are from the "2017-2022 China Cooked Meat Products Industry Market Prospects and Investment Opportunities Research Report" released by the China Commercial Industry Research Institute.
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