cms 内容管理系统
The use of a content management system – CMS – for powering your site is one of the best investments you can make for your digital presence – and for your business. Something you need to understand is that making an investment is a must.
使用内容管理系统 -CMS-为您的网站提供动力是您可以为数字化业务和业务进行的最佳投资之一。 您需要了解的一点是，进行投资是必须的。
When it comes to spreading your brand message and communicating with customers, your website is your most valuable asset. This means you need to make sure that it is user friendly. However, this doesn’t mean you should get bogged down with all the technical stuff.
在传播品牌信息和与客户交流方面，您的网站是您最宝贵的资产。 这意味着您需要确保它对用户友好。 但是，这并不意味着您应该被所有技术问题所困扰。
While WordPress currently dominates the CMS market share, it doesn’t mean it is the only option available. Along with choosing the right CMS, you may need to know why having this system is so important. Some of the biggest benefits that are offered can be found here.
尽管WordPress目前在CMS市场份额中占主导地位 ，但这并不意味着它是唯一可用的选择。 在选择正确的CMS的同时，您可能需要知道为什么拥有此系统如此重要。 这里提供了一些最大的好处。
非技术型人士的理想选择 (Ideal for the Non-Technically Minded Individuals)
Not all users are comfortable with technology. However, the basic CMS functions of writing and then publishing content, and the ones that are slightly more advanced, such as adding media, are typically easy enough for anyone to understand.
并非所有用户都对技术感到满意。 但是，编写和发布内容的基本CMS功能以及稍微高级一些的功能(例如添加媒体)通常很容易让人理解。
In fact, anyone who can use word-processing software can use CMS for the most basic functions. This means you don’t have to worry about wasting all your time training to learn how to use the system.
实际上，任何可以使用文字处理软件的人都可以将CMS用于最基本的功能。 这意味着您不必担心浪费所有时间来学习如何使用该系统。
它适用于多个用户 (It Works for Multiple Users)
In business, there are many people who likely need to have a way to add their thoughts and input to your website. This includes those who add the product pages and those who create blog posts for all your content marketing efforts.
在企业中，有许多人可能需要一种方法来将其想法和意见输入您的网站。 这包括添加产品页面的人员和为您的所有内容营销工作创建博客文章的人员。
With a CMS, it will be easy for you to manage the roles and the publishing permissions for users, so only those you give permission to can publish the content and the content will only be on the blog, live, when you are ready.
借助CMS，您可以轻松管理用户的角色和发布权限，因此只有您授予权限的用户才能发布内容，并且内容只有在准备好后才能在实时博客上发布。
简化排程能力 (Streamlines Scheduling Capabilities)
Along the lines of the point above, a decent CMS will provide an “at a glance” view of the status of all content. This includes pieces that are live, in draft mode, or being reviewed. Also, it doesn’t just apply to blog posts, but also to any website pages, such as product pages. It lets you assign tasks and check if they are complete.
按照上述观点，一个体面的CMS将提供所有内容状态的“概览”视图。 这包括实时，处于草稿模式或正在审查的作品。 此外，它不仅适用于博客文章，还适用于任何网站页面，例如产品页面。 它使您可以分配任务并检查它们是否完成。
It is also easy to integrate planned content with your established marketing plan, so everyone knows what is going on and when.
将计划的内容与已建立的营销计划集成起来也很容易，因此每个人都知道发生了什么事情以及何时发生。
改善现场维护 (Improve Site Maintenance)
Are you ready to change or update something on your website? If you don’t have a CMS, it may mean you have to crawl through hundreds of different pages to make changes to each one.
您准备好更改或更新网站上的某些内容了吗？ 如果您没有CMS，则可能意味着您必须浏览数百个不同的页面才能对每个页面进行更改。
When you use a CMS, the underlying architecture is all the same. This means it is possible to handle the maintenance of your pages, update your CMS software, and add functionality without breaking or causing issues for the site. In fact, when you have the right CMS in place, it will update automatically.
使用CMS时，基础架构完全相同。 这意味着可以处理页面的维护，更新CMS软件以及添加功能，而不会破坏站点或引起站点问题。 实际上，当您安装了正确的CMS时，它将自动更新。
设计变更很简单 (Changes in the Design Are Simple)
When it comes to making changes, it is important to consider the look of your site. If you want to change the design, the CMS makes this easy. This is because the content and the design are provided in individual virtual boxes. This allows you to make the proper design changes, all while making sure the site remains functional.
进行更改时，重要的是要考虑网站的外观。 如果要更改设计，CMS可以使此操作变得容易。 这是因为内容和设计是在单独的虚拟框中提供的。 这样，您可以在确保站点正常运行的同时进行适当的设计更改。
Another benefit is that you can make changes in the administrative dashboard, which will propagate to the whole site. This helps to provide you with a consistent brand image.
另一个好处是您可以在管理仪表板中进行更改，这些更改将传播到整个站点。 这有助于为您提供一致的品牌形象。
不要等待实施CMS (Don’t Wait to Implement a CMS)
When it comes to a CMS, you need to take steps to choose the right one. However, from the benefits listed here, it is clear that this is a smart investment and one that is worthwhile for your business.
对于CMS，您需要采取步骤来选择合适的CMS。 但是，从这里列出的好处中可以明显看出，这是一项明智的投资，对您的企业来说是值得的。
翻译自: https://www.thecrazyprogrammer.com/2020/08/top-reasons-your-business-needs-a-content-management-system-cms.html
cms 内容管理系统