作为去年最火的一词，元宇宙（metaverse）为我们打开了一扇全新的通往未来之门。元宇宙由 “meta”（超越）和 “verse”（universe，宇宙）两个单词拼凑而成，直译过来指的是超越宇宙。我们可以将它简单理解为一个平行于现实世界且独立于现实世界的虚拟空间。
美国银行公布的报告说，“元宇宙将由无数个虚拟世界互相联结而组成，和我们的现实世界也紧密联结。元宇宙将涵盖工作和娱乐休闲，发展已久的各种产业和市场，例如金融银行业、零售、教育、卫生等领域，都将出现变化。”
那么对于汽车行业，元宇宙的兴起又能为之带来什么呢？本次我们特别邀请了太可尼康（Technicon Design）总经理李汉卿先生来和我们一起探讨当汽车碰上元宇宙，到底是新的机遇还是负面冲击。
专访:设计与元宇宙
Technicon Design
“
不受工程/成本的限制对于设计师来说是一个实现非凡想象力的大好机会。在现实和虚拟生活中的每一个物体都必须被 "设计"。从建筑、房屋、交通开始，然后深入到每个物体。同时这也将是一个扩大市场的大好机会，想象力和快速响应力变的很重要。
The interesting part is that being free from engineering/costs constrains every designer could express his creativity in different fields. Every object in the real as in the virtual life must be “designed”. I think as happened in the real world starting from buildings, houses, transportation and later going deeper in every objects. Metaverse will be a big opportunity to increase the market but we have to prepare to be very fast on realizing people dreams.
——太可尼康设计总监
Matteo FIORAVANTI
”
Q:
元宇宙是去年热度最火的词，这个热度也一直延续到现在。对于设计师来说，设计的领域，场域，甚至定义都在这个时代得到了空前的拓展。您觉得这是机遇还是挑战？请问这对汽车行业有什么影响？
Metaverse was the most popular word last year, and this popularity has been continued until today. For designers, field, domain, and even definition of design have been expanded unprecedentedly at this time. In your opinion, is this an opportunity or a challenge? How does it affect automotive industry?
A:
元宇宙在汽车工业领域，其实是以往数字孪生的更加场景化的拓展，从设计师的角度上讲，为其创意的实现提供了更加直接、高效、快速迭代的方法环境，从而也会引发设计模式的变革，为工业领域的设计工作带来前所未有的机遇。
一是，设计源泉的多元化，提供了多方参与的设计环境。
二是，制造过程的真实化，通过第一人称的视角提前在虚拟环境中验证设计制造过程，提高制造效率和质量，降低制造成本。
三是，用户体验的感知化，在虚拟环境中提前参与，为柔性设计生产提供用户的直接输入，提升用户体验。
因此，我们太可尼康很早就开始抢抓新一代信息技术、新能源技术的发展机遇，以我们对新技术、新场景、新应用的深度理解，赋能汽车设计，致力于为客户和用户提供非凡的体验。
From automotive side, Metaverse is actually a more scene-based extension of the previous digital twin. From designers' point of view, it provides new world which is more direct, efficient and rapid iterative for the realization of its creativity, which will also bring possibilities of design evolution and unprecedented opportunities for design work in the industrial field.
Firstly, the diversification of design, provides a multi-participation design world.
Secondly, the reality of manufacturing process, which can verify design and manufacturing process in a virtual environment in advance by first perspective, improve efficiency and quality of manufacture, and reduce manufacturing cost.
Finally, the empathy of user experience, participation in the virtual environment in advance, providing direct input from users for flexible design and production to improve user experience.
Technicon Design devoted into developing new generation of technology information and new energy technology. Via in-depth understanding of new technologies, new domains and new applications, we will try our best to devote ourselves to provide extraordinary service to customers and users.
扎克伯格说，元宇宙不是我们在手机或者电脑屏幕上看到的互联网，而是一个我们参与的、可以置身其中的互联网。在这样一个互联网环境下，汽车行业能与其碰撞出怎样的火花？
Zuckerberg said that the metaverse is not the Internet we see on our phones or computer screens, but an Internet that we participate in and can be in. In such an Internet environment, what kind of sparks can the automotive industry collide with?
这个问题可以从几个方面来说。
首先是研发方面，比如太可尼康2017年自主研发的Seatbuck座舱，虚拟空间运用在研发设计阶段是否会加快汽车行业的发展速度。
其次是制造方面，比如福特使用VR技术对车辆装配作业流程进行评估，成效斐然。而对于用户方面来说，这提供了打通虚拟与现实的通道，比如车联网社交，虚拟展厅等。
其他领域的话，例如汽车类游戏的多元化，不同汽车品牌的用户社群，主机厂的大数据库等都可能会是元宇宙和汽车行业的结合点。多文化的融合，数据储能和数据深度的收集，资源的共享将会变得更加高效。
It could be discussed in several ways.
The first one is R&D, such as Seatbuck developed by Technicon Design in 2017. The application of virtual space in R&D phase could accelerate speed of development in automotive industry potentially.
Second is manufacturing. For example, great achievements have been made from Ford who used VR technology to evaluate the vehicle assembly process. For users, metaverse connect virtual and reality, such as IOV, virtual exhibition space, etc.
In other fields, such as the diversification of car games, the user community of different car brands, the large database of OEMs, etc, may be the juncture between metaverse and automotive industry. The integration of multiple cultures, data storage, data collection, and resources sharing will become more efficient.
探索方向有哪些？您认为在这个过程可预见的困难有哪些，该如何克服？
What are the exploring directions? Which difficulties will meet during this period as you can see? How to overcome them?
云计算，区域链，VR&AR,数字孪生等技术的整合将会变得尤为关键。跨行业的知识整合将会越发重要。
The integration of technologies such as cloud computing, regional chains, VR&AR, digital twins, etc. will become especially critical. Integration of cross-industry knowledge will become more and more important.
您所了解的目前已有的汽车领域在元宇宙中的尝试，哪些是可取的?
Some of the current automotive attempts as you know in metaverse, which are desirable?
造型通过VR的异地评审，智能座舱通过VR的人机交互都是很好的初步尝试，如何通过VR甚至是XR更好地强化研发阶段研发者，消费者与座舱的联系值得进一步的大胆尝试。太可尼康2017年自助研发的VR seatbuck通过这几年的用户反馈，使我们更有信心进行下一步的升级和换代。
VR off-site review for design phase, human machine interaction by Seatbuck are very good first steps, how to better strengthen connection between developers in R&D phase, users and seatbuck need to be more attempted. VR Seatbuck developed in 2017 by Technicon Design received good feedback from customers during these years, we have strong confidence to upgrade and update.
您可以详细介绍一下太可尼康这款VR seatbuck吗？
Can you give us detailed introduction of this seatbuck by Technicon Design?
太可尼康2017年自主研发的Seatbuck座舱可以在研发设计阶段实现虚拟造型评审，远程造型评审，工程剖面分析，材质纹理虚拟评审等更好的帮助主机厂研发设计团队优化评审节奏，提升更好的人机互动体验，使不同国家地区的造型中心可以实现联合评审。
Seatbuck by Technicon Design can realize virtual review, off-site review, layout, and CMF review in R&D design phase could better support design team to be more efficient during review process, improve better feeling of human machine interaction, realize off-site review by design centers in different countries and regions.
扎克伯格此前介绍元宇宙时说：“（人们）可以把更多时间花在重要的事情上，用在路上的时间减少。”因此，有人认为，元宇宙是汽车产业的敌人，毕竟如果人们可以在虚拟空间内工作、社交、娱乐，那就不需要出门了，还要汽车做什么？您怎么看这句话?
Zuckerberg said,"(People) could spend more time on important matters and less time on the road." Therefore, someone think metaverse is the enemy of auto industry; after all, if people can work, socialize, and play in virtual space, then they don't need to go out, so they don’t need cars any more. What do you think?
科技的发展是为了尽大可能的拉进人与人的距离，但生活的本质无法被虚拟世界替代。汽车形态的演变和多样性将会越来越多的融入每个人的生活。
The development of science and technology is to shorten distance between people as much as possible, but the essence of life cannot be replaced by virtual world. The evolution and diversity of automobile will be more and more integrated into everyone's life.
Q = Shaw
A = Hanqing LI
太可尼康
太可尼康于1978 年在英国成立。致力于交通、游艇、飞机、奢侈品和工业设计领域。于2017年起加入全球工程服务咨询领导者赛科集团。
Technicon Design was established in England in 1978. Committed to the fields of transportation, yacht, aerospace, luxury and industrial design. In 2017, Technicon joined SEGULA Technologies Group which is global engineering leader of consulting service.
赛科集团业务范围涵盖汽车，航空航天，轨道运输，远洋运输，生命科学，能源制造。集团在全球30 多个国家/地区设有 140 个分支机构，赛科集团 12,000 多名员工正在为全球各行业尖端领导者提供从技术咨询，项目整包到交钥匙工程等多样化、多层次的服务。
Global business scope of SEGULA covers automotive, aerospace, rail transportation, ocean transportation, life sciences, and new energy. The group has 140 branches in more than 30 countries/regions, more than 12,000 employees who provide various service from technical consulting, work package to turn key projects for all walks of life around the world.
专业造就独到，太可尼康以汽车和交通工具设计领域为核心业务，遍布全球9个国家，汇聚350多名设计专家，以超过40年的国际设计经验全方位为全球客户提供创意和设计服务。
Specialty creates uniqueness. Technicon Design takes the field of automobile and transportation design as its core business, located in 9 countries around the world, gathering more than 350 design experts who can provide creative design to global customers with more than 40 years of international design experience.
了解更多汽车设计行业优质内容，请查看往期文章
部分图源：网络，Technicon Design
文字来源：Technicon Design