Top News Henan Business Daily trainee reporter Yang Xueqing
It's the annual Singles Day", and major e-commerce platforms are doing everything in their power to prepare for this shopping spree.
However, the original intention of the singles' day is that young people are proud to celebrate that they are still single.
At present, there are more than 200 million adult single people in China, from the original single aristocrats to today's "single Wang" also highlights the change in the number of single people from the side, "Singles Day" is coming, scattered in Zhengzhou "empty nest youth" are okay?
Living alone has gradually become a daily life state for single people
"Empty nest youth" refers to young people between the ages of 20 and 39 who live alone away from their parents and relatives, and "living alone" is the most significant feature that distinguishes them from other youth groups.
In June 2021, the Shell Research Institute released the "New Solitary Era Report" pointed out that according to the data released by the National Bureau of Statistics, it is initially predicted that by 2030, the number of people living alone in China will reach 150-200 million, and the solitary living rate may exceed 30%.
As the number of people living alone continues to rise, living alone is gradually becoming the daily life of single people.
According to the data of aurora think tank "2021 Contemporary Youth Marriage and Love Status Research Report", more than half of single young people are scattered in first-tier cities and new first-tier cities, and the north, Shanghai, Guangzhou, Shenzhen and the new first-tier cities that have risen in recent years are still the main gathering places for single people.
As a new first-tier city, Zhengzhou naturally has a single population living alone. Take videos, read poems, go to the gym... Single young people living alone in Zhengzhou are living their own way.
"I especially like to take pictures and videos." Lee Hyun Hyuk, 23 years old, graduated two years ago and lived alone for four years. It has 23,000 followers on the short video trumpet that shares living alone.
In his view, the current state of life is very good, there is a studio that makes his own clothing, he also helps in a company, and he will shoot some short videos, "The three parts add up to a full day, and every day is particularly fulfilling, and I feel that the future is particularly promising." ”
For young people, as long as they have the corresponding financial ability, it is not difficult to choose to live alone. However, due to the lack of support from the family system and the support of acquaintance society, it is inevitable to encounter some helpless moments.
Li Xuanhe did not have much to worry about at work, but his father's health was not very good, and most of his bad emotions were because of his family, "during the day, he may be busy at work, not thinking much about these things, and when he is idle at night, plus some small problems at work, there will be some emotions that need to be digested by himself." ”
The short video is a place where Lee Xuan-hyuk expresses his emotions. In 2018, Lee Xuan Hyuk began to share some photos and videos taken on the short video platform, and last year, he began to share his life alone on a trumpet.
He told the Henan Business Daily reporter that he likes to read private messages, "Some fans will send me long and long private messages, after seeing it, they will feel very warm, when the mood is not good, many people care about me like this." ”
Single groups are willing to produce consumption behavior for the sake of "pleasing themselves"
With the continuous improvement of education level and income level, the consumption concept of young people has been continuously changed, and the unique consumption culture and mode of single groups have evolved. According to the "China Singles Economic Report" released by Nielsen iq, 42% of single consumers will have consumption behavior in order to "please themselves", and the proportion of non-single consumers is only 27%.
"I haven't been in a relationship yet." Sun Wei just graduated this year, engaged in design work, is often said to be "mother-fetal single". For Sun Wei, who is engaged in design work, overtime is the norm, in addition to work, he will also play basketball in his spare time, because there is no girlfriend, most of the salary is still invested in himself, "Usually, it may be more to buy clothes, about 30% of the salary." ”
"I'm in my 30s, I took the initiative to live alone, and people at a certain age definitely want to have a space of their own." Wen Jiefang has begun to live completely alone in 2019, and now, she divides her life into many faces and many blocks, and life is no longer just work, feelings, or some other things for her, "It feels like life has become very diverse, and you may not have much impact even if you are missing one." ”
"I recently got a new job." In life, Wen Jiefang also pays attention to her own investment, "buy some books, travel, this is still more." ”
"Living is also an investment in yourself." Li Xuanhe told the Henan Business Daily reporter that when he shared his life alone on the short video platform, some people would also comment that if you can live in such a good place in Zhengzhou, you must have a particularly rich family, or earn a lot, but in fact, there is not, "I just think that the rent is expensive, you work hard to earn more, you have to make yourself comfortable." ”
In addition to living, Lee also likes to travel, and he plans to go to at least two cities a year. "When I went to Nanjing and Xiamen just after the Spring Festival, there were still relatively few people." Chengdu, Chongqing, Beijing... Lee has been to nearly 40 cities.
Saving money is the consensus of single people living alone after the rainstorm epidemic
Why are you single? Are men and women in love really happier than singles? All kinds of survey data can only be references, I believe that everyone will have their own answers.
In 2021, these single people living alone experienced heavy rain in Zhengzhou, and after the epidemic, their views on living alone alone did not change much, but saving money became their consensus after the rainstorm epidemic.
Lee Hyun Hyuk had a girlfriend who talked for 4 years when he was in college, and after graduation, the two went to different places and broke up. Now, he has a natural attitude towards falling in love, "I didn't deliberately fall in love, I think this thing will follow the fate, and there will definitely be a certain result at a certain time." ”
"Since the '7.20' rainstorm, the income has not been as good as before. If you really isolate for a month and a half, then the mortgage will not give you a chance to breathe. "The torrential rains and the epidemic have forced some scenic spots in Zhengzhou to close, and there are fewer people looking for Li Xuanhe to take photos and visit shops." But the monthly mortgage, rent for his own house and studio, and his father's medical expenses will not be reduced, and after the rainstorm epidemic, Lee Hyun Hyuk feels that "I still want to make more money to live a better life." ”
"I didn't choose to be single, and I don't know why I'm single." As before, Sun Wei still wanted to find a girlfriend, and he had no concept of saving money before, but after experiencing heavy rain and the epidemic, he "felt that he still needed to save some." ”
"Our community was the last to unblock in August." Because of the epidemic, Wen Jiefang isolated at home alone for nearly a month, she told the Henan Business Daily reporter that she still has some savings to live, it is not so easy to meet a suitable and mutually liked person, she has just ended her last relationship, and she is not ready to start a new relationship. (At the request of the interviewee, all names in the article are pseudonyms)
Edited by Lv Ruitian and Zhang Heng