1 development letter received 7 customer orders, how did I achieve a 21% response rate?

Why do people send a large number of development letters to various mailboxes every day, such as mud cattle entering the sea, and there is no news; why can some people catch fish or even return with a full load?

The focus of the development letter is nothing more than two, one is to focus on the selling points of the product, what are the advantages; the other is to start a bullish title to arouse the desire to read, so that it basically becomes.

But this is actually only the first step, what about the next guided reply? The development letter is brilliantly written, but if it is not sent to the right person, then no amount of effort is in vain. The "right person" here refers to the exact target customer.

So what I want to discuss with you today is a detailed question that writing a development letter can improve the response rate - is there a specific person's name at the beginning?

Why is it that adding a name to a development letter is a very detailed matter?

Let's say you're busy sorting out your client files when the phone rings: "Hey, hello, I'm xxx here, sorry to bother you." I believe that most people will hang up when they hear this, because the next thing must be an advertisement for a financial card and a real estate for sale.

The same goes for our client, who receives so many emails a day that it's easy to subjectively judge it's a spam email.

But when I hear and say, Hello Mr. Li Xiaochuan, I am..., when I hear this, I will think why does he know my name? What he is going to say next is likely to be related to me, whether the other party is Taobao Xiao'er or telecommunications fraud, my information is known to him, I want to know who?

So by the same token, when we write a development letter to a customer, if you don't have a specific person's name in the development letter, for example, you write: dear purchase manager, dear sales manager, like this, the beginning looks like a spam. If the other person is a busy purchaser, they will not receive mail from this public mailbox.

I know that there are still many foreign traders who use some customer search software to simply go to the web page to grab the mailbox, and then start grouping. There are many potential customer resources, but you can't grasp it with an eyebrow, but you must distinguish the priority and grasp the key points. After all, with 80% of the energy to develop 20% of the customers, and with 20% of the energy to develop 80% of the customers, the result is definitely completely different.

Therefore, the preliminary investigation and analysis work is particularly important. Generally speaking, for customer survey analysis, we can carry out through customs data, LinkedIn, Google and other channels.

I've shared a straightforward development letter before: it's a development letter to promote the b2b platform. The result was a 57% open rate, a 21% response rate, and 7 new customers.

dear jason,

(dear + customer name, do not use clinch, friend, which is a group word at a glance)

we have an idea that i can explain in 10 minutes which can get your company its next 100 best customers.

From the customer's point of view, use curiosity to arouse the customer's desire to talk to him. In short, it's bait.

this idea is used to help our client/target market/competitors almost triple their monthly run rate.

This sentence continues to throw out gimmicks, the excellent effect he had brought before this idea.

let's schedule a quick 10 minute call so i can share the idea with you. when works best for you?

Fight for direct phone communication.

According to the above writing, many examples of first-time development letters can be extended:

hi, dear xxx,

are you interested in saving some money? are you interesting in good quality with nice price? and are you interested in small order with fast delivery?（提问的方式投其所好）

so pls let you know we can offer all these for you, abc silicone is the top rtv liquid silicone factory in china more than 10 years. below is our best seller, pls check it. any interested, more information & free sample（免费样品投其所好）will be provided for your reference.

hope to hear from you soon. good business start here!

dear xx:

to thrill the market and develope the new products in the market, we are during our yearly biggest promotion. all of attached items enjouy discount up to 10% discount.

(First paragraph: Indicate the purpose and intensity of the promotion.) Persuasive promotions and discounts can make promotions more effective, while conversely, they can cause customers to worry about the promotions and the products themselves. )

our promotion will start from feb. 10th. to feb. 20th. please catch up with this yearly biggest promotion to gain a big advantage in both price and market trends.

(Second paragraph: Set the promotion validity period, promotions without expiration date have no soul.) Giving customers a sense of urgency in time can give customers enough motivation to purchase. )

waiting for your active action.best regards

(The last paragraph is a daily greeting)

I'm here today, and if you have any suggestions, you can share them with you in the comments section.