As soon as "Creation Camp 2020" was broadcast, many people fell in love with the Nezha head of Shirinayi Gao
And The music company where Xilinayi Gao is located dreams of strong voice, and the singers who have recently performed well include Zhou Shen and Huang Xiaoyun, a soft girl who have attracted countless fans in "The Year of Singer Dangda". Behind them, they all have a common big man - Chen Zeshan
Chen Zeshan is a well-known artist manager, his resume is very eye-catching, and he has served as a senior executive in the Chinese-speaking area of many international record companies including Science Art Era, Universal Records, Keyi Generation, Warner Music and president of Warner Music Greater China.
He is best known for creating the famous "Tianhou Temple" during his tenure at Warner Music. In the heyday of Warner Music, there were famous female singers from Zhang Huimei, Jolin Tsai, Sun Yanzi, Zheng Xiuwen, Na Ying and other famous female singers from both sides of the Straits. Subsequently, he successively signed Lin Junjie, Xiao Jingteng, Pan Weibai, Li Ronghao and other heavenly king-level musical talents to enter Warner Music.
Being able to win so many stars is naturally related to his creative marketing.
One of the most successful cases of "artist planning" is that he single-handedly created Jolin Tsai. During his time at Warner, Jolin Tsai jumped from an obscure little transparent to a first-line actress, from the label of "young boy killer" to "talented people" to "international diva" in the early years, there are his controls behind it.
And Na Ying wanted to enter the Hong Kong and Taiwan markets, and the most famous song "Conquest" is said to have been intercepted by him from the master belt of other singers.
Liang Yongqi's "Short Hair", "Wash Your Face" and "Coward" three albums Chinese are also created by Chen Zeshan for her, making her a rare Hong Kong diva who has successfully attacked Taiwan.
The three "Best Chinese Male/Female Singer" trophies in the hands of Sun Yanzi and Lin Junjie are also from the album supervised by Chen Zeshan.
Chen Zeshan and Sun Yanzi have collaborated on a total of nine records and created countless golden songs. And the last record they have collaborated on so far has left behind a well-known song like "I Miss".
It is worth mentioning that Lin Junjie was not a big fire during the Sea Butterfly period, after throwing warner, whether it is record planning or publicity styling, there has been a great improvement, even if we talk about Lin Junjie now, it is easier to think of his creative talent, which shows how successful the "creative talent" image created by Chen Zeshan for him is.
In order to allow Lin Junjie to go further during his time at Warner, Chen Zeshan's attitude towards Lin Junjie's debut album in Warner can be said to be at the expense of heavy money and personal experience. In Lin Junjie's "Learning Not" mv appeared only 20 seconds of a shot, Chen Zeshan also asked the film crew to personally fly to the Czech Republic, Switzerland to shoot snow scenes, without fooling, his excellence also successfully won the first golden song king trophy for Lin Junjie.
And his relationship with Lin Junjie is also very good, after Chen Zeshan announced his resignation, Lin Junjie also sent a text to thank Chen Zeshan for his trust in his music.
Under the leadership of Chen Zeshan, Xiao Jingteng's "Princess Wang" also made him quickly reach the top, becoming the first singer in the new generation to win the golden song king.
Chen Zeshan can be said to be the most prosperous era of Warner music during his time at Warner, when Zhang Huimei, Sun Yanzi, Cai Jianya, jolin Tsai successively won the Golden Melody Award "Queen of Songs", Xiao Jingteng and Lin Junjie won the Golden Melody Award "Song King", although the singer's personal strength is important, but if he does not build behind the scenes, I am afraid it is not so easy to stand out
Behind the nine golden song kings and the heavyweight trophies after the golden song, behind each one, there is Chen Zeshan's endless effort to devote himself to it. The record set by Chen Zeshan in his period can be said to be an unprecedented performance.
In May 2018, Chen Zeshan resigned as president of Warner Music Greater China, and his resignation can be said to be a wave of thousands of waves.
Some people believe that his departure will cause the collapse of the "Tianhou Temple" and Warner Music will go downhill.
Indeed, chen Zeshan was just exposed to leave Warner shortly after the release rights of Jolin Tsai's new album also left Warner, and Lin Junjie also withdrew the concert rights from Warner
At that time, Li Ronghao's contract with Warner was also in the stage of expiring, and at that time, he himself did not express his attitude of renewing the contract, which was very different from the attitude of agreeing to renew the contract after only considering five minutes when Chen Zeshan was in power.
After leaving Warner, Chen Zeshan officially joined BriteStar in August 2018 as vice president of Brite Star Culture, chairman of Mengxiang Qiangyin (music), and director of channel v.
As soon as he entered Canxing, he vigorously reformed it, so that Canxing set his sights on the production of music programs. At a time when the audience was weak and sluggish in the Chinese music market, "The Voice of China" became a hit, allowing good voices to be discovered, injecting fresh blood into the Chinese music scene and promoting the revival of the music industry.
Wu Moxuan, Zhou Shen, Zhang Lei, Zhang Bichen and others who became popular in "The Voice" have also won important awards in authoritative music charts such as the Global Chinese Chart, the Oriental Wind and Cloud List, the Asian Golden Melody Awards, and the Asian New Song Chart. Zhou Shen's "Big Fish", Zhang Bichen's "Year Ring" and "Cool Cool" have become classic film and television music works.
Taking advantage of the popularity of "The Voice of China", the subsequent "China New Song" is committed to finding new talents in the Chinese music scene, "China Good Song" is constantly digging up creative talents, and "The Masked Singer King" has also produced many classic cover works while increasing the audience's interactive fun.
In "Good Songs of China", Su Yunying's "Wild Son" was covered by many singers, and then was nominated for the Best Newcomer Award and the Best Chinese Female Singer Award at the 27th Taiwan Golden Melody Awards with her album "Meditation Ming".
The singers who became popular by these programs signed in the dream sound of Canstar Culture, so that they can seamlessly enter the recording industry, worthy of Chen Zeshan, and the self-produced and self-sold model has created a new music model.
Since its inception in 2012, Mengxiang Qiangyin has released nearly 200 albums, eps and singles per year, of which 1/3 are original songs, becoming the largest artist agency and record company in the Chinese music market.
Chen Zeshan said: "Only when you understand yourself and put yourself in the right position can you shine." Everyone has their own different treasures, and I'm just good at turning this treasure into a diamond and making it glow and shine like a superstar. ”
I have to say that No matter what company Chen Zeshan is in, no matter in which field, he is a talent who will shine.
The era he created will not pass, it will only be renewed, and I look forward to Shange digging out more and better musicians for our audience.