Wang Hao, COO of Little Blackfish: The risk control system needs to be customized

China News Network, April 23, 2018 A few days ago, the "Risk Control • Life Gate 2018 Second Global Fintech Risk Control Conference" was successfully held in Beijing. Co-founder of Little Blackfish Technology and coo Wang Hao was invited to attend the summit, and discussed the present and future of financial technology risk control with many top risk control elites at home and abroad and industry opinion leaders around the industry difficulties and hot spots, closely following the policy hot spots.

Co-founder of Little Blackfish Technology and coo Wang Hao gave a speech on the spot

Scene construction is very popular in the field of consumer finance, and the risk control problem is a pit that can never be bypassed. "With the development of Internet financial technology, the proportion of scene finance in the entire financial field will become higher and higher in the future, which is the trend of the times."

Consumer finance should return to the essence, the essence is not to borrow money is to promote the desire of customers to consume, when this goal is achieved, the risk control means will also change, and each subdivision scenario has a corresponding model. Co-founder of Little Blackfish Technology and coo Wang Hao, said that the scene determines the methodology, and the characteristics of different subdivision scenarios determine that the risk control system must be customized and targeted to play its value. Relying on a strong R&D and data team, Little Blackfish Technology has independently developed a complete set of transaction and customer risk assessment systems, from data collection, anti-fraud, customer scoring to machine learning decision-making engine, which can support payment transactions, risk control anti-fraud and customer credit, etc., and solve many thorny gangs, intermediaries, cash-outs, customer data fraud and other issues.

"In the scene, each subdivision of the risk control and anti-fraud field has a very big difference, and more prevention and control measures should be done in the cash-out and false transaction links." Co-founder of Little Blackfish Technology, coo Wang Hao said that any fraud has a pattern of behavior, to find behavioral characteristics to do behavioral portraits, the scene to do the front, using the scene as a means of customer acquisition, anti-fraud will also be solved. At its core, financial services are about serving users, raising the cost of crime for fraudsters while maintaining the experience of most customers. "The scene is almost all C-end users, complexity and variability are self-evident, rich data will have more ways to keep fraud out, coupled with the risk control practitioners' understanding of cooperative merchants and b-end industries, to explore it in a lower-cost way, which requires more combination customization."

Wang Hao believes that in the era of data explosion, many technologies have been applied. Financial practitioners always need to learn new technologies in the shortest possible time and find out where they can use them. Truly effective credit reporting requires data oligarchs to establish and share their strong data advantages, and each C-end service agency uses the puzzle in their hands to spell out a more complete portrait in order to efficiently solve the problem of risk.

Little Blackfish Technology uses artificial intelligence technology to quickly capture user data from 1,000 scoring dimensions and efficiently acquire customers. Make full use of external industry data to achieve a big data profile of users. "Thank you to the industry experts and consumers for their support and trust in Little Blackfish Technology." This conference allows us to see the strong trend of risk control return, and also makes more people realize that the risk control model of each company will become the core competitiveness of Internet financial enterprises. Wang Hao said that Little Blackfish Technology's independent research and development of a big data platform can achieve data-driven and refined operation, supporting various application scenarios such as business decision-making, precision marketing, and CRM.

In the future, Little Blackfish Technology will continue to improve its own risk control system, from the perspective of risk control, connect the risk control system of different consumption scenarios, better promote customer acquisition, approval, customer value improvement and utilization, and more deeply participate in maintaining a customer's consumption life cycle, creating value and better experience for customers.