Recently, there has been a new trend in the new energy vehicle industry, and the Chinese brand Zeekr has officially announced that it will land on the U.S. stock market and launch an IPO (initial public offering). This action not only highlights ZEEKR's strategic position in the global new energy field, but also indicates that a win-win feast of mutual achievement of innovation and research and development between capital and automobile companies is about to be staged.
As the global automotive industry is facing changes unseen in a century, the new energy transition has become an irreversible trend. China's new energy vehicles have made significant progress in the past decade, forming a global leading advantage in scale, systematization and internationalization. Geely Holding Group, as one of China's most globalized private car companies, is committed to becoming a Volkswagen Group in the era of new energy vehicles.
As an upstart in the field of new energy vehicles, ZEEKR has risen at an astonishing speed since its establishment. According to the prospectus, in 2021, 2022, and 2023, the total operating income of ZEEKR will be 6.5 billion yuan, 31.9 billion yuan, and 51.7 billion yuan respectively, and the revenue in 2023 will increase by 62% year-on-year; During the same period, the sales revenue of ZEEKR Automobile was 1.54 billion yuan, 19.67 billion yuan, and 33.9 billion yuan respectively, and the sales revenue of automobiles in 2023 will increase by about 72.4% year-on-year.
The double growth of revenue and sales has laid a solid foundation for the improvement of the gross profit margin of ZEEKR vehicles. According to the data, the gross profit margin of ZEEKR in the initial period of 2021 was positive, and the gross profit margin of ZEEKR vehicles will reach 15% in 2023, an increase of 10.3 percentage points year-on-year from 4.7% in 2022. Compared with the average gross profit margin of 13% in the industry last year, ZEEKR also uses 15% data
Ahead.
Behind this achievement is ZEEKR's continuous investment in technology research and development and keen insight into market trends. In terms of technology, ZEEKR has a number of core patents, especially in key areas such as battery life and intelligent driving, and its technical strength has reached the international advanced level, and brand labels such as "ZEEKR safety" and "ZEEKR control" have successfully established a distinctive brand image in the market. The differentiated advantages of its products, such as zero spontaneous combustion of batteries and the Guinness record breaking handling performance of the mass production application of satellite communication technology, have further strengthened its position in the hearts of consumers.
ZEEKR's success is not only reflected in its technology, but also in its business model and market strategy. ZEEKR closely follows the national new energy vehicle development policy, actively lays out domestic and foreign markets, and rapidly expands its market share through a combination of online and offline sales models. In addition, ZEEKR also pays attention to brand building and user experience, and has won the trust and praise of consumers through a series of innovative marketing strategies and high-quality after-sales service.
In this context, the IPO of ZEEKR on the US stock market can be said to be a matter of course. This not only provides ZEEKR with a broader financing platform and development space, but also further enhances its influence and competitiveness in the global new energy field. At the same time, for the U.S. stock market, the addition of ZEEKR has undoubtedly injected new vitality and innovation into it.
In a deeper sense, ZEEKR's IPO on the U.S. stock market marks the rise of China's new energy vehicle industry and the acceleration of globalization. As one of the world's largest automobile markets, China's development speed and market size in the field of new energy vehicles have attracted the world's attention. As one of the representative brands of China's new energy vehicles, ZEEKR's successful landing on the U.S. stock market not only proves the strength and value of Chinese brands, but also sets a new milestone for the global development of China's new energy vehicle industry. We have reason to believe that ZEEKR will continue to uphold the spirit of innovation and market insight to write a new legendary chapter in the global new energy field. If it successfully lands in the U.S. stock IPO, this important historical event will also become a significant stroke in the history of the development of China's new energy vehicle industry.