laitimes

2022 Main Melody Drama Competition: Three Major Genres Lock in audiences in advance?

author:Guduo Network Film and Television
2022 Main Melody Drama Competition: Three Major Genres Lock in audiences in advance?
2022 Main Melody Drama Competition: Three Major Genres Lock in audiences in advance?

Text │ Flying Fish

In November, the 2022 film lists of major video platforms and five David TV have been released. It can be found that each platform is adding weight to the main melody drama.

For example, the merchants associations of each David TV are competing for the main theme genre film with head potential; Tencent Video's first chapter "Era Melody • Ode to the Homeland" contains 13 dramas; the two series of "History of National Spiritual Growth" and "History of Heroic Struggle" reflect iQiyi's careful layout in the main melody drama; Youku has launched 6 head dramas to interpret the "Hymn of the Hot-Blooded Hero", and Mango TV's spy drama reserve is also eye-catching.

This is not only due to the fact that the main theme drama is becoming a high-quality highland in recent years, but also because the video platform is becoming a new TV station, which is becoming more mainstream in the selection of dramas and the purchase of dramas.

This year, there are three 9-point dramas, namely "Mountains and Seas", "The Age of Awakening" and "Meritorious Service", high scores mean the possibility of "staying", but also intuitively reflect the improvement of the quality rate of the main melody drama, it can be said that some of the main melody dramas and young audiences have formed a good interaction and dialogue.

On the other hand, the main melody drama presents some new characteristics: First, the combination of the main theme and the genre drama, next year's spy drama competition is very fierce, and the dramas involved in the case around the public prosecution law also focus on the luxurious lineup; secondly, it is more exquisite and young, whether it is the theme, the main creative lineup or the shooting methods have been updated; in addition, some sweet pet, youth narrative film and television dramas are also moving closer to the main theme, especially through the time node of the 24th Winter Olympics. Next year's drama market will usher in a wave of light ice and snow-themed film and television dramas.

2022 Main Melody Drama Competition: Three Major Genres Lock in audiences in advance?

Genre x main theme, 2022 will usher in the big year of espionage war

More than ten years ago, spy dramas represented by "Dark Calculation", "Latent", "Cliff" and other representative works swept the market, their faces are very unified, the protagonists are mature and deep, with a certain tragic color, representing the golden age of Middle Life. With the broadcast of dramas such as "The Pretender", "Hidden and Great", and "Rebel", spy dramas have gradually become idolized, these dramas are characterized by growing protagonists, they need a "teacher", and after a bloody and hard struggle, they will get a bright ending, compared with the more pure spy dramas of the past, these dramas superimpose more elements.

Judging from the film list, next year may be a big year for spy dramas, and the next many new dramas will be the fusion of the above two types of spy dramas: mature protagonists and multi-element superposition.

2022 Main Melody Drama Competition: Three Major Genres Lock in audiences in advance?

The most eye-catching nature is "Infinity", which is starring Jin Dong, Wang Likun, Zhang Zhijian, and Wang Zhiwen, and tells the story of Lu Feng, the orphanage director, who was ordered to enter the No. 76 "Special Secret Group" undercover during the Wang puppet regime, and abandoned the dark to join the Chinese Communist Party in the midst of dangerous actions, winning a turnaround for the victory of the War of Resistance. The drama also appeared on the investment film list of the four satellite TVs in Dongfang, Zhejiang, Jiangsu and Beijing, which shows the optimism of each David TV.

The same high-end spy drama as "Infinity", as well as "Shocking Strings" starring Sun Honglei, which appeared on the list of Mango TV, is a tribute to the 20th National Congress of the Communist Party of China, with Liu Heping as the literary director. The story of "Shocking Strings" takes place in Harbin and tells the story of the CCP members fighting the enemy in the intertwined puppet state of Manchukuo. After 12 years, Sun Honglei is lurking again, which is expected.

2022 Main Melody Drama Competition: Three Major Genres Lock in audiences in advance?

In addition, based on the Mai family's novel of the same name, "The Tip of the Knife" will be filmed again, the drama is directed by Yang Dong, Zhang Jialu is the supervising producer and chief screenwriter, and Zhang Yi starring; and the "godfather of espionage" Liu Yunlong will naturally not be absent from this round of espionage fever, he will co-star with Yu Hewei in "The City of Ling", Lei Jiayin will be a special star, the drama focuses on the Shanghai financial industry in the isolated island period, from the perspective of the plot summary, the legend is heavier; and the screenwriter Haifei, who previously created "Sparrow" and "Sting", will have a new drama "Thin Ice" to meet the audience.

In addition, "Opponent" is a rare modern spy drama in this film list, directed by Lu Lunchang and starring Guo Jingfei, Tan Zhuo, Yan Bingyan and Ning Li, telling the story of a group of intelligent national security cadres and policemen in the peacetime era among the civilian people.

Major themes and heroic characters

Among the 13 main theme dramas released by Tencent Video, 7 major dramas are waiting to be filmed, namely "County Party Committee Compound", "Good Mountains and Good Waters and Good Flowers", "Prosecuting Elite", "Father's Banner", "Eighty-Eight International Brigade", "Life and Death Guardian" and "Girls' School in the Mountains".

2022 Main Melody Drama Competition: Three Major Genres Lock in audiences in advance?

The state administration of radio, film and television key TV series "County Party Committee Compound" produced by the noonday sun, Wang Xiaogun as the screenwriter, Kong Sheng directed, the drama first appeared in the Jiangsu Satellite TV Merchants Association; while "Good Mountains, Good Waters and Good Flowers" is adapted from Anai's novel of the same name, "Mountains", "Water" and "Flowers" refer to the three protagonists Qingluan, ZuHai and Heyuan respectively; China's first female prosecutor-themed TV series "Public Prosecution Elite" is directed by Chen Kunhui and starring Yu Hewei, Jiang Xin, Li Nian, Zhou Zhouwei and Zeng Shunxi.

"Eighty-Eight International Brigade" is a TV series created by Gao Mantang's team to show the great righteousness of the anti-Coalition fighters' homeland; Zhang Ping's anti-corruption novel "Life and Death Guardian" is a gift work of the Writers Publishing House, and will now be filmed and television by 500 as supervising producers, with Jia Dongyan and Wu Yao as screenwriters; "Girls' School in the Mountains" is a TV series based on Zhang Guimei and is currently in the preparatory period; and "The Banner of the Fathers" is written by Zhao Dongling.

2022 Main Melody Drama Competition: Three Major Genres Lock in audiences in advance?

On the other hand, iQiyi's "I Am a Criminal Policeman", "Police Honor", "People's Police", Youku camp's "Female Criminal Police Captain" and Tencent Video's "Hidden Front" although there are differences in the protagonists, but the same screen police, next year's drama market will inevitably launch a pk.

"I Am a Criminal Police Officer" is directed by Hui Kaidong and starring Yu Hewei; "Police Honor" is directed by Ding Hei and starring Zhang Ruoyun and Bai Lu, telling the story of several grassroots police officers growing from newcomers to qualified people's police. Directed by Tianyi and starring Lu Yi and Wan Qian, "People's Police" tells the story of Zhao Haiyang, deputy director of the Dongzhou Municipal Public Security Bureau, and An Ping, the head of the equation and police station, who grew up in the police reform.

"Female Criminal Police Captain" is director Zhang Yongxin's new drama, telling the story of the heroine's loyalty and selfless struggle in the front-line public security post; and the drama "Hidden Front" tells the story of Tan Yan, who became a "word policeman" due to work mistakes, who went deep into the SWAT team and eventually grew into a real people's policeman, the drama is adapted from Lu Zheng's novel of the same name, five hundred as a producer, before Lu Zheng's "Trident" received a good response. It can be seen that the police personnel of the two dramas "Female Criminal Police Captain" and "Hidden Front" are more special.

This year's "Sweeping Black Storm" is popular and well-known, and next year's dramas such as "Wild Ride" and "Breaking through the Night" will continue to be narrated on the theme of sweeping black. Among them, "Wild Ride" is directed by Xu Jizhou, starring Zhang Yi, Zhang Songwen, Li Yitong, Zhang Zhijian, the drama focuses on sweeping away criminal syndicates and eliminating evil, and will use group portrait narratives spanning 20 years to show the black and white contest and complex human nature under the change of the times; "Breaking through the Night" starring Ou Hao and Wang Jingchun, telling the story of facing the underworld and evil forces and the criminal police against the current, both of which are produced by Liubai Film and Television.

Youth idols and urban romance dramas

Move closer to the main melody

The combination of sports competition and youth and sweet pet drama has always existed, and with the advent of the Winter Olympics, this type of work has added another layer of era significance to the pursuit of love and dreams.

There are two dramas that will meet the audience, one is zhang Xiaobo, starring Li Gengxi, Hu Jun and Sha Yi, an inspirational sports competition drama "Beyond", which takes the successful bid of Beijing for the 2022 Winter Olympics in 2015 as the historical background and tells the story of roller skating girl Chen Mian who finally entered the national team to compete in the Winter Olympics; "Flying with You in the Wind" is directed by Sha Weiqi and starring Song Zu'er and Wang Anyu, telling the story of "Wild Skating King" The story of the heroine Shen Zhengyi and the figure skating prince Shao Beisheng harvesting a beautiful love while chasing the dream of the champion.

2022 Main Melody Drama Competition: Three Major Genres Lock in audiences in advance?

"I will like to tell the wind" by August Chang'an, Lin Yi, Wang Churan, Xu Mengjie starring, the growth experience of a short track speed skating champion and a talented teenager and speed skating girl's aesthetic love story are included in it; "Ice Hockey Boy" starring Zhu Zhengting and Bai Shu, is a double male lead drama, it is worth mentioning that the drama will be broadcast on Migu Video and Mango TV; "White Feather Meteor" although it is an archery theme, but it is also a double male protagonist setting, co-starring Wang Ziqi and Fu Weilun.

In the first half of this year, "You are my city pool fortress" focusing on "doctor x special police" and "Falling in Love with special soldiers" focusing on "military doctor x special officer" have gained good heat, and there are many projects that continue this kind of drama idea, and reporters have become the popular occupation types of protagonists, such as "Illuminate You" starring Chen Weiting and Zhang Ruonan, which tells the sweet love between fire rescue station managers and journalists.

2022 Main Melody Drama Competition: Three Major Genres Lock in audiences in advance?

The story of the military romance drama "White Olive Tree" adapted from Jiu Yuexi's IP takes place between war reporters and special soldiers; Li Muge's "My Human Fireworks" is based on Jiu Yuexi's novel "A City is Waiting for You", which is an urban love drama that integrates elements such as fire protection and medical treatment.

Compared with strong types of spy dramas and deep and thick reality dramas, youth idols and urban romance dramas that integrate the elements of related main themes are light and bright, and they have their own advantages.

In terms of leading the mainstream platform, the main station is naturally unyielding. In the past year, the main station has made great progress, "one yellow" mainly "national drama temperament", "eight yellow" to strengthen the "young, high-quality", the dual platform to broadcast a number of head dramas in a differentiated pattern, and the annual "big drama to see the main station" conference will be held at the end of this month, the above dramas of the video platform which can appear on the main station's film list, may be able to better reach the audience of the main melody drama, harvest better broadcast results.

2022 Main Melody Drama Competition: Three Major Genres Lock in audiences in advance?
2022 Main Melody Drama Competition: Three Major Genres Lock in audiences in advance?

Read on