At a time when PUBG producer Brendan Greene believes that the tactical competitive market has difficulty in having new opportunities, the mobile "pubg mobile" is still soaring in overseas markets.
Today, market research institute Sensor Tower released data showing that in the past March 2019, Tencent's self-developed mobile game "pubg mobile" reached $65 million (430 million yuan), a month-on-month increase of 83%, which is another new revenue high since the game generated $45 million in January.
It is worth noting that the single month revenue of 430 million yuan has rewritten the previous record of domestic mobile games going to sea, which was previously held by the two slg games of "Kingdom Era" and "Cok", but the highest record is only 300 million + in a single month in the world, and "Pubg Mobile" has raised the threshold of this champion by 100 million yuan.
Under the good revenue performance, on March 20 this year, pubg mobile also won the top spot in the APP store US best-seller list for the first time, becoming the second domestic mobile game to win the US best-seller list after "King of Avalon".
Sensor Tower also pointed out that in the same period, pubg mobile revenue has exceeded the revenue of competitor "Fortnite" mobile games on the IOS side of about 81%. At the time of its launch, Pubg Mobile earned only one-fifth of the iOS version of Fortnite.
There are two things that help pubg mobile's revenue overtaking:
One is undoubtedly the "battle pass." This form of purchase, which was first born out of the season pass (season pass) system, splits a one-time large purchase into multiple low-value purchases, which plays the same role as "installments" to lower the threshold of consumption decision-making, and stimulates users to be active and repeat purchases. Fortnite and Pubg Mobile are undoubtedly the best examples.
The second is the new gameplay of "Pubg Mobile" launched on February 19 - Zombies: Dawn Survived, this new version and Capcom's "Resident Evil 2: Remake" have been IP linkage, which has been widely welcomed by overseas players and has been globally recommended by Apple and Google.
For the domestic game industry, it is worth noting that Tencent is introducing a battle pass system in a number of its competitive game products.
Since 2018q4, many of Tencent's games have begun to use the "season card" for the first time to improve the user's payment rate and game participation, and the 2018q4 "Crossfire Mobile Game" and "League of Legends" have also begun to be used, and "Glory of the King" has also launched a similar "Battle Order" system in Q1 2019.
On the host and PC side, the battle pass model has another manifestation: membership subscription services, such as ea's origin access.
Pubg Mobile's royale pass was first launched on June 19, 2018, and in the first week of the launch of the new in-app purchase system, pubg mobile revenue soared by 365%; in the first month of launch, the average daily consumption of players in pubg mobile became 3 times that of before the launch, and the monthly income gap with the ios version of Fortnite was shortened to one-third.
By January 2019, half a year after the launch of Royale Pass, Pubg Mobile's revenue reached a new high of $45 million, surpassing the IOS version of Fortnite for the first time. Today, 2 months later, Pubg Mobile's revenue continues to rise, surpassing the IOS version of Fortnite by about 81%.
At present, PUBG Mobile, which has started its sixth season, has also launched a new monthly subscription service prime and prime plus, continuing to explore the possibility of a new payment model. Prime costs $0.99 per month and gives away 5 UCs per day, allowing the use of bp to purchase virtual items. (Both bp and uc are tokens in pubg mobile, the difference is that bp is a reward for game behavior, and uc can be obtained through bp conversion and recharge)
Prime Plus costs $4.99 per month, gets 20 UCs per day, and in addition to including prime benefits, it also offers a discount on specific in-app purchases. Intuitively, compared with the rare domestic "pass", prime and prime plus are very similar to the monthly cards often used by domestic manufacturers.
Moreover, prime and royale pass can be said to be in the same vein, with royale pass's education in the European and American markets, the new in-app purchase game prime may also push pubg mobile's record-breaking income to a new level.
In the case of the rising revenue of PUBG mobile in the overseas market, many domestic players and investors are very concerned about the domestic version of PUBG, especially in the case that the approval of imported games has been restored, when can the domestic commercial license be obtained?
In March this year, Tencent President Martin Lau said that he was actively applying for the version number of PUBG, but there was no latest progress.