Text/Yangcheng Evening News all-media reporter Li Li
On the afternoon of November 6th, the premiere ceremony of the new cultural project "Behind China Meet 1%" directed and produced by Jia Zhangke was held at The Golden Yi Air Cinema in Guangzhou, Haizhu District, Guangzhou. With the new form of documentary and the filmmaker's unique perspective, the film explores, discovers and disseminates the propositions, spirit and strength of the times behind the 1% of independent individuals in all fields of society, and is praised by the industry as Jia Zhangke's third ideological feast for the field of Chinese culture after "Swim All the Way to the Sea Turns Blue" and the Pingyao International Film Festival.
Reinventing a new narrative of cultural values
"In the context of the epidemic, this face-to-face interaction between people and people, between artists from all over the world and audiences from all over the world, has also weakened. This requires us to embrace the belief in a community with a shared future for mankind, use culture as a connection, use images as a bridge, and understand each other through a potential emotional communication method such as art. Jia Zhangke explained the original intention of creating "Behind China Meet 1%".
Jia Zhangke said that under the rapid change of the Internet context, it is necessary to provide each individual with the scarce value and spiritual strength to coexist with the times through more diversified ways, and the "Behind China" series of cinematic humanistic documentaries is one of the attempts.
Documentary avant-garde mode exploration
Looking at the relatively mature cultural market of humanistic documentaries, how to explore the construction of innovative species of cultural products? As the beginning of the "Behind China" series of humanistic documentaries, "Meet 1%" focuses and focuses on 1% of individuals in various fields of China with the symbols of the times, reform-led and value reshaping through collision and understanding of the latest ideological dynamics in all walks of life, capturing the group ecology, era propositions and spiritual forces behind their life experiences, presenting fresh ideas in the process of change of the times, and passing on more diversified humanistic values.
For example, Fu Xiaotong, a well-known contemporary Chinese sculpture artist, explores the connection between the local cultural phenomena hidden behind his works and the characteristics of the times; Liang Hong, a well-known vernacular writer, has devoted himself to the study of the relationship between vernacular literature and vernacular China for many years. It is understood that in the future, "Meet 1%" will continue to excavate representative value individuals in different circles of society, and excavate the value symbols behind them, such as Li Zheng, the director of the tide play space, the flammable installation art designer, and the Chinese pioneer rock band, etc., through the expression of individual experience, extending the observation and thinking from individuals to groups, groups to social propositions.
"Swim until the sea turns blue" also gave Jia Zhangke the impetus for creating the "Behind China" series of humanistic documentaries. In "Meet 1%", Jia Zhangke tries to develop and create "episodic content" in the avant-garde mode of "documentary & film", reshaping the documentary form through the narrative mode and expression of the film, and deciding which shooting and editing style to shoot and edit with the natural perception of the scene.
Today's "Meet 1%" adopts a chapter-style parallel non-linear structure, forming a multi-faceted reflection of the story narrative.
Construct an index of the zeitgeist
All along, Jia Zhangke has been committed to recording the changes in Chinese society and the individual's life feelings, and has formed a personal style with unique symbols. In the eyes of the outside world, its image world is also a special way to understand China.
In "Meet 1%", Jia Zhangke closely followed the spiritual confrontation and value mining, and integrated the speculation and feelings of the times into this documentary in the form of character interpretation. Jia Zhangke said: "I believe that by upholding respect for the values we identify with, it will ultimately change the world." ”
At the premiere ceremony in Guangzhou, the audience generally believed that after the reform and opening up, the public has been quite satisfied at the material level, and in the context of this new era, people have begun to continuously break through the material window and focus on the spiritual and cultural value absorption. "Behind China Meets 1%" is to find specific and vivid cases among China's 1.4 billion people, allowing individuals to tell their encounters in the times and present their power to rush forward in the new background. (For more news, please pay attention to Yangcheng Pie pai.ycwb.com)
Source | Yangcheng Evening News Yangcheng Pie
Image | Courtesy of the organizer
Editor-in-charge | Shao Ziheng