Text | Jing Yi Edit | Zhao Min
Darry Barrymore is one of the world's most popular stars. Debuting as a child actress, she grew up in the eye and starred in films such as ET, experiencing several career revivals. For more than 20 years, the actress has launched countless film productions, and she has been a queen of romantic comedies and a tension-filled theatrical actress.
One of Hollywood's first landladies, Barrymore founded her first company, Flower Films, at the age of 19.
Today, most of her daily routine is focused on her career, including her cosmetics brand Flower Beauty.
Often, when celebrities decide to start their own side hustles, their target products tend to be luxury goods, after all, this is the market they know best. Barrymore chose another direction, launching her flower beauty cosmetics makeup collection in 2013. She decided to develop a high-quality makeup product line herself, selling at civilian prices, and Barrymore signed an exclusive deal with Walmart to sell more than 180 flower beauty cosmetics eye, face, lip and nail products. These products cost less than $20 each. In 2017, Barrymore expanded flower beauty cosmetics to its first foreign market, Mexico, and opened an e-commerce platform.
Barrymore argues that women around the world deserve the highest quality, most effective products at civilian prices. She grew up in a makeup artist's chair, and Barrymore has her own perspective on beauty. Now, as a mother, a famous movie star, an entrepreneur, producer and best-selling author, she would love to share her understanding of beauty with all women.
"When I was a kid, I often saw female celebrities bending over into nanny cars, frowning to put on makeup, and when work started at 4 a.m., they would walk out of the car with a completely different look, and I saw that the power of beauty had a huge impact on women's confidence and body language. I was very impressed with that. Throughout the '90s, I worked with all the great makeup artists – Pat McGrath, Kevyn Aucoin, Dick Page, Gucci Westman, Charlotte Tilbury... They were all artists, and I loved the cosmetics they showed me, although at that time I didn't know I would use it one day, and I never thought that one day cosmetics would affect my life. ”
Barrymore had been working with CoverGirl for 6 years before starting the company, so she gained some experience in running beauty products. She applied what she had learned to her beauty empire.
"Working with covergirl was a great experience, I'm not very good at showing up," Barrymore explains, "I love being involved in the creative design process for a product and learning about operations management. ”
Barrymore said she had asked for weight loss products to work with but decided to give up at the last minute, believing the deal was not in line with her values.
Many entrepreneurs may hesitate when it comes to making decisions because many companies spend a lot of time thinking about how to make money.
"I remember countless nights worrying about money: Can I pay my rent? How much can I earn? Cash works for business just like blood does for the body: once it stops flowing, it's all over. ”
"Temporarily abandoning values in order to make money is another kind of 'death'. Even if you don't feel it right now, this compromise can undermine confidence and motivation. It can have a detrimental effect on a company's culture and introduce hypocrisy and discord into an environment that requires a unified vision. If you can't look at yourself directly, then you don't see the opportunities that will enable you to make progress without sacrificing principles. ”
In addition to this, Barrymore has also chosen to avoid advertising as much as possible and use social media to promote. She wants all the money to be used to make quality products, but she also explains that because we're in a world where we live on social media, where everyone wants to have a voice on apps like Instagram, Twitter, and Facebook. Due to the rise of social media marketing, the way beauty products are marketed has also changed.
After having two daughters, Barrymore said, "It's important to lead by example. In many cases, we are indeed very bad critics. But I will definitely be cautious with my children and not easily deny them or order them. ”
Her #thewayitlookstous hashtag posted on Instagram has received widespread popularity, and Barrymore encourages people to be more honest on social media. Because she thinks it's important to show all aspects of life.
"A lot of people only show good things on social media, which is understandable. But I just feel that perfection is not my life, that I am not ashamed to show the setbacks in my life, and that I can face them positively. ”
Barrymore also publicly stated on Instagram that she welcomes aging. "Needles and knives didn't suit me. I have no say in anyone's choices, but for me, I just want to understand the benefits of the aging process for me. I think skin care is also very important, but I'm happy to be getting older. ”
For women who are looking to start a business, Barrymore said that if you are already planning to start a business, make sure you are doing what you love and learning to seek advice from people to help you improve yourself.
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