At the site of the 4th China International Import Expo, the large four-leaf clover, the eight exhibition halls with an exhibition area of more than 360,000 square meters, where is the most artistic charm plate?
8.2 Hall, Cultural Relics and Artworks Section! It's not a big place, but it's the most memorable. "Walking into the museum, the most artistic part is the cultural relics and artworks section that debuted. We have that confidence. Li Jing, deputy director of the Cultural Relics Department of the Shanghai Municipal Bureau of Cultural Relics, said.
The Expo has set up a new section of cultural relics and artworks
In 2021, the fourth CIIE set up a cultural relics and artworks section for the first time. The classic works of famous Chinese and foreign artists such as Pissarro, Guardi, Fu Baoshi, Wu Guanzhong, Monet, Chagall, Matisse, Zao Wou-Ki, Kaws, Chagall, Yoshitomo Nara and other famous Artists have appeared at the Expo in the form of bonded out-of-area displays.
The total value of the goods declared by the sector this year exceeded 2.3 billion yuan, and a high-profile international trading platform for works of art is taking shape.
In addition to trade and investment, the Expo also links the humanities and arts
On November 6, at the Expo site, Zhu Huijun, head of operations and event planning at Christie's, stood at his booth, behind which was the painting "Atrice in front of the door?" Hastings), well-deservedly occupies the "c position".
"Yes, it is this painting, the Italian modernist artist Ametio? Modigliani's 1915 works, the one with the highest unit price among the works entered the Expo! He was busy explaining to the audience, "The specific amount is not convenient to disclose, I can only say that the price is over 100 million." ”
Including Zhu Huijun, the staff in the exhibition area was in high spirits. It is not difficult to understand that on the first day of the opening of the Fourth CIIE, a gratifying "report card" has been handed over - the 7 cultural relics and artworks of 6 exhibitors who participated in the Expo for the first time, including Christie's, Sotheby's and Heyi, reached the purchase intention, involving a value of more than 140 million yuan.
The cultural relics and artworks section set up for the first time at the Expo won a full house as soon as it was launched.
Ciie Best's booth
Just in terms of the display itself, this is a rare event.
From 11 countries and regions such as the United Kingdom, Spain, Hong Kong, etc., including Christie's, Sotheby's, Ferguson, Hideyoshi Ota, Heyi, etc., 20 overseas institutions participated in the exhibition, and a number of the world's top artworks were grouped. At the scene, the booths of Christie's, Sotheby's and Fulgels, the world's three major auction houses, were set up next to each other, and the ring flew up, and the audience feasted their eyes, "Full of masters!" "Such a 'buy, buy, buy' is really advanced!"
Portrait of Atlas in Front of the Door? Hastings" is sensitive and moving; Zhang Daqianguo's painting "WeiJiang" is one of the only two paintings in the series that has been handed down to the public, which can be seen in its preciousness; Yayoi Kusama's large-scale sculpture "Pumpkin", which is 3 meters long, wide and high, and this bonded display artwork has the nickname of "Big Pumpkin" as soon as it enters the scene...
The differences between Chinese and Western cultures have led to differences in artistic creation and aesthetic concepts, with traditional Chinese art paying attention to "artistic conception", while Western classical art pays more attention to realism and light. The cultural relics and artworks section of the Expo brings together the fine works of well-known Chinese and Western artists, so that the audience can enjoy the collection-level works of different countries and different genres in one exhibition area.
Zhang Daqian's works, in addition to "Weijiang", there are also "Wuting Lake" and "Qiaomu Fanghui"; Fu Baoshi's "Reading Pictures of Tall People", Huang Binhong's "Picture Scroll of the Depths of Xishan Mountain", Wu Guanzhong's "Jubilant", Qi Baishi's "Red Line Thief Box", Guan Shanyue's "Saiwai Xiongfeng"; Monet's "Little Ellie's Cape", Guardi's "Venice Pier", Chagal's "Circus Actors and Circus", Giacometti's sculpture "Daiagao Bust"; and Nara Yoshitomo's "Mumps"...
The appearance of these fine cultural relics and art products has made the Expo not only connect China and the world in the field of trade and investment, but also become an important platform for people-to-people exchanges and mutual learning between Civilizations between China and foreign countries.
"5 pieces of tax exemption", to let the cultural relics and art works release more energy
Cultural relics and fine art, why choose to come to this expo?
Insider lookout doorway. The policy of duty-free sales of collectibles, works of art and antiquities allows exhibits to truly become commodities.
In the past, according to regulations, overseas institutions could only display cultural relics in China and could not sell them. A year ago, in order to promote the return of overseas Chinese cultural relics, the Ministry of Finance, the General Administration of Customs and the State Administration of Taxation jointly issued a notice that during the Expo exhibition period, each exhibitor selling works of art, collectibles and antiquities exhibits can enjoy preferential tax policies of up to 5 pieces. At the same time, cultural relics exhibits that enjoy preferential tax policies are also encouraged to carry out public welfare display services in state-owned cultural relics collection units.
Sotheby's booth at the Expo
During the third CIIE last year, a breakthrough was made in the policy of duty-free entry and sales of cultural relics within 5 pieces of cultural relics, with a turnover of 349,000 US dollars for 5 ancient calligraphy and paintings, and exemption from import duties and import value-added tax, totaling 297,600 yuan.
This year, with the support of the State Administration of Cultural Heritage, the Shanghai Municipal Bureau of Culture and Tourism (Shanghai Municipal Bureau of Cultural Relics) continued to promote the pilot comprehensive reform of social cultural relics management, and together with the Bureau of Cultural Relics, Shanghai Customs, the Shanghai Branch of the State Administration of Foreign Exchange, the Municipal Commission of Commerce and other departments, further simplified the approval procedures for the temporary entry of cultural relics and postponed re-export, and the display and sales of cultural relics and artworks have been greatly improved compared with the previous one.
Li Jing introduced, "'5 pieces of tax exemption' means that the cultural relics and artworks of overseas institutions have the opportunity to be exhibited and sold in China under the exemption of 14.13% import tariff and import value-added tax." The Ciie is also the only platform in China to enjoy this policy. ”
"5 items of tax exemption", each family has the same opportunity, no art institution is willing to miss.
"The Expo gives us Chinese collectors a very good buying environment, especially for works with higher unit prices, this tax exemption policy can save a lot of money, and it can be bought at the doorstep." Lin Rong, the relevant person in charge of Christie's, revealed that christie's 8 works of eastern and western art brought by Christie's at the Expo welcomed many collectors to negotiate or even deal.
Similarly, thanks to the tax exemption policy, relying on the world's largest "one-stop" art service complex - Shanghai International Art Bonded Service Center's international channel, bonded warehousing, logistics and transportation, treasure operation and other supporting service advantages, more and more galleries, auction houses, art institutions, etc. are willing to remove the master paintings from the hanging nails and then hang them in the exhibition area of the Expo.
This not only further enhances the transaction volume and cultural flavor of the Expo's display sales, but also makes more and more people begin to look forward to whether this high gold content and high value-added industry can achieve higher value and release greater energy through the Expo stage.
Relying on the expo platform, Shanghai should build an important art trading center in the world
The Expo has been held for four years, and the spillover effect is really amazing.
Some scholars have made a metaphor for repeatedly carving the city as a work of art. Throughout the world, the development of the world's major international metropolises is also inseparable from the art industry. Shanghai, the venue of the Expo, is the window for China's opening up to the outside world. For Shanghai, cultural relics and artworks holding hands at the Expo have undoubtedly brought a deeper foundation to the development of the city.
Gao Yunfei, deputy director of the Propaganda Department of the Shanghai Municipal Party Committee, introduced that after years of efforts and development, shanghai's cultural soft power and international influence have been significantly enhanced. In the field of culture and art, Shanghai currently has nearly 250 museums and art galleries, holds about 2,000 exhibitions every year, and receives up to 20 million visitors, ranking the forefront of the country.
Shanghai aims to build an important art trading center in the world
On this basis, the construction of an important art trading center in the world has become one of the strategic deployments for the future development of Shanghai's culture, and has also become an important measure to promote the construction of Shanghai's international cultural metropolis and build the "Shanghai culture" brand.
On the eve of the opening of the Expo, with the theme of "Global Art Field, Art Shanghai", Shanghai ushered in the third Shanghai International Art Trade Month, and throughout November, Shanghai realized the linkage between the Art Fair and the Expo, the linkage between the Trading Month and the Art Season, and the linkage between art collection and art aesthetic education. During the trading month, the cumulative value of art goods will exceed 10 billion yuan, more than 200 art activities will be concentrated, and the art trade will be further extended to the outside of the Expo.
Also on the eve of the opening of the Expo, the Publicity Department of the Shanghai Municipal Party Committee issued the "Key Policies of Shanghai to Promote the Construction of Internationally Important Art Trading Centers and Support the Development of the Art Industry", which mainly includes strengthening policy and system guarantees; supporting foreign-funded auction enterprises to auction cultural relics; implementing the "June *n" management system for the temporary entry of cultural relics; implementing the tax-free entry and sales policy for cultural relics and artworks at the Expo; and supporting the normalization of bonded exhibitions and sales.
Shanghai is focusing on the upgrading of the cultural relics and artworks industry on the basis of high-level opening up.
"At present, the global art market pattern and industrial structure are undergoing profound changes, and opportunities and challenges coexist." Fang Shizhong, secretary of the party group and director of the Shanghai Municipal Bureau of Culture and Tourism, said that it is necessary to "accelerate the formation of a 100-billion-level art industry in Shanghai." ”
The Expo has undoubtedly become an important platform for Shanghai's development. Fang Shizhong introduced that the Shanghai Municipal Bureau of Culture and Tourism (Shanghai Municipal Bureau of Cultural Heritage) is further amplifying the spillover effect of the Expo, relying on the policy advantages of the Pudong New Area to lead the construction of the district and the special measures of the comprehensive reform of social cultural relics management, actively promoting the legislation related to cultural relics and artworks in Pudong New Area, exploring and formulating policies such as allowing qualified foreign-funded enterprises to auction cultural relics and promoting the trading of cultural relics and artworks, so as to promote the return of more cultural relics and the entry of Western cultural relics and artworks into China.
(All pictures in this article are provided by Shanghai Municipal Bureau of Culture and Tourism)
(Editor-in-charge: Mu Yifan, Han Qing)
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