"Kissing" the tongue of fire in the front line, also creating vibrato in the rear; hearing the roar of fire, seeing the roar of floods, and experiencing the ferocity of mudslides. Now, he chooses to tell you more stories of "Blue Friends", because doing a good job of publicity is as important as saving people on the front line.
He is the "Yunnan Good Netizen" in 2020, and Guo Cheng, the captain of the Fire Rescue Brigade of Yiliang County, Kunming City.
Deep into the front line, different identities are the same
In October 2016, Guo Cheng, who has been fighting in the front line of fire rescue for many years, entered the News and Publicity Department of the Yunnan Provincial Fire Rescue Corps and was responsible for news and publicity work. Leaving the line of fire, he still insisted on the front of fire rescue in another capacity.
In the early morning of September 2, 2018, the territory of Mengtong Township in Malipo County, Wenshan Zhuang and Miao Autonomous Prefecture, Yunnan Province, was hit by heavy rainfall, with a maximum rainfall of 102.5 mm, and suddenly a huge flash flood mudslide occurred in Mengtong Street, Cucumber Slope and XiayangPo in Mengtong Township. Torrential rains, flash floods, road landslides, power and communications were disrupted, streets and houses were destroyed... In an instant, the once quiet and beautiful town was devastated; 8 people were killed, 12 people were missing, 7 people were injured, and thousands of people were affected... Countless people fell into deep fear.
After the disaster, the Yunnan Provincial Fire Rescue Corps quickly launched an emergency rescue plan and rushed to the front line to carry out rescue at the first time. After receiving the dispatch order, Guo Cheng rushed to Wenshan with equipment and equipment at the first time with the full-time command of the Yunnan Provincial Fire Rescue Corps, because it is also the mission and responsibility of the fire propaganda staff to do a good job in the recorder and disseminator of the rescue work. He contacted the CCTV reporter station in Yunnan, Yunnan Television and other media for the first time, and sent information to the media contacts so that the media could grasp the dynamic information in front of them in a timely manner... On the departing car, Guo Cheng had already begun to enter a "fighting" state.
Arriving at Wenshan, because the road was seriously damaged and unable to enter the disaster area, Guo Cheng had no way to follow the rescuers deep into the front line. However, publicity and reporting are in a race against the clock, and his work cannot be stopped. Guo Cheng summoned the propaganda personnel of the detachment to determine the focus of the propaganda work at the first time, coordinate and coordinate the publicity work of the rescue operation, continuously contact the front rescue team members to understand the scene situation, and coordinate the media reporters to conduct online interviews... The front-line rescue was non-stop, and he was busy without sleep.
When the firefighters advanced to the disaster area to rescue, there were many landslide points on the road they had to travel, and the flood and mud mixed together, turning the good road into a quagmire. In order to ensure the first time to arrive at the scene, the firefighters climbed through the waist-deep quagmire little by little. After learning this detail, Guo Cheng immediately contacted the front rescue personnel to record the situation at the scene, got the material, and provided it to the media at the first time. Soon, under his efforts, the deeds of fire rescue personnel climbing the quagmire in spite of danger in order to win rescue time were widely reported and reprinted, touching countless netizens.
Meticulously crafted, innovative ways to convey the image of the fire brigade
Publicity, rescue and rescue scene, warning case reminders, fire prevention publicity tips, training daily... Guo Cheng carefully planned, carefully polished, and recorded the daily life of fire fighters in the form of short videos, sharing first aid knowledge, and spreading positive energy.
On June 7, 2018, the Publicity Department of the Yunnan Fire Brigade launched the Douyin number "Dian Xiao Que" (later renamed "Yunnan Fire Fighting"), and 10 days later, a video of "The Life of the Fire Hero Dog "Little Tiger" After Retirement" was all over the Internet, touching countless netizens. At present, the video has received 1.313 million likes, 59,000 comments, and 12,000 retweets, achieving good communication results. Since then, Guo Cheng has also begun the creative process of "opening and hanging", and the explosions have been frequent.
Running Douyin, he said, it takes "becoming a demon" to succeed. For a while, he even went into "madness mode." Eating, walking, taking a lunch break, Guo Cheng was always thinking of copywriting in his mind. When he is with colleagues, the casual words and actions of others will become the source of inspiration for him. A 20-word copy, Guo Cheng can change to more than 50 times, a 15-second content, can be edited for 3 hours, at least 20 times before publishing, important content to read more than 100 times is also a common thing. At present, the "Yunnan Fire Fighting" Douyin has released 600 works, receiving 67.396 million likes and 1.576 million fans. Not only that, Yunnan Fire's Kuaishou and Weishi have millions of fans.
The iron man is tender, eager to accompany but still chooses to stick to it
Guo Cheng's wife is a traffic policeman. Due to the busy work, the "double police" family of them, a pair of children can only be handed over to the care of their parents. The children are still young, the parents are old, and Guo Cheng has also thought of giving up the propaganda work and choosing a more relaxed position, so that he can have more time to spend with his family and participate in the growth of his children. Whenever he went home to see the strangeness of his children to himself, the "iron man" could not contain the tears soaked in his eyes, but he still chose to insist. A strong sense of responsibility and mission attracted him, constantly rushing to the front line, using the equipment in his hand to transmit the power of warmth. Firefighters and traffic police, fathers and mothers, Guo Cheng and his wife have different positions, different roles, but have the same persistence. A look of encouragement and a word of encouragement turned into full love, flowing in each other's hearts, the two people tacitly, forgiving each other, and sticking to their respective posts day after day.
Yunnan network reporter Zhao Jia